January 2006 Archives
A Washington Post article is right on the money with its call to abandon the "b" word.
Yesterday was the first time in quite a while that I read anything interesting about blogs in a newspaper. The article was in the Washington Post and titled, When It Comes to Blogs, There Aren't Enough Words". It touched on a number of themes that I've been thinking and talking about lately, but most important was this paragraph:
Think about how we use "blog" in conversation and compare that with our more evolved slang for print publications. Nobody calls Sports Illustrated a "group magazine." And we don't call everything we read on paper a "print." In newspapers, we talk about dailies, alternative weeklies, tabloids, even supermarket tabloids.
Thank you! That's it. The word blog is increasingly meaningless. There are so many different kinds of "blogs," that to even begin to talk about them all in the same breath is wrong. At the moment the word tends to encompass everything from MySpace, LiveJournal to Gothamist and Engadget. There are incredibly different formats and content out there, plus, there are lots of sites that you wouldn't even think of that run on "blog" software (Movable Type/Wordpress). Would you call About.com a bunch of blogs? They run on Movable Type. What about Movable Type's own corporate homepage, that runs on Movable Type as well. Does that make the company's site a blog? No, of course not. It's just be run on a cheap and easy content management system, something that was not, to my knowledge, available for quite a long time. I've built high school websites and photo portfolios using Movable Type because it's a hell of a lot easier than having to go back and constantly be updating someone else's stuff.
None of this is to say that blogs are dead, far from it. Rather it's just to explain my position that I believe blogs will increasingly fade into the background. They will just become another outlet for thoughts, ideas and criticism. To quote Leslie Walker of the Post again, "So let's stop leaning on "blog" as the only noun to describe every site published in the bloggy format -- with short entries displayed in reverse chronological order, in a narrow column running like a laundry chute straight down the home page."
Right on again!
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I don't have anything big to say tonight, just a few little things.
I'm not sure where to begin tonight, so I'll just begin:
- Apparently there's a library consultant who teaches librarians about blogs who is using NoahBrier.com as an example for a good blog that has been around for some time. I really am flattered by the complement and would love to know who you are. If you wouldn't mind leaving a comment or dropping me an email I'd appreciate it. Thanks!
- I'm really sick of seeing all these people with RAZRs. Yeah, it's the best-looking phone on the market, but the interface sucks and David Pogue took it to task in the New York Times. Even concluding the article with this poignant comment: "In phones, as in people, looks are important  in getting your attention. But for a happy long-term relationship, it's the software design that counts." Preach on Pogue!
- Alex Barnett took offense to some of my attention comments and I think he makes a good point. Just to clear things up, I don't think only geeks have an attention problem, I just think only geeks are fully cognizant of it. It wasn't until I started using RSS that I felt at all overwhelmed by the amount of information on the net. Maybe that's just me. But anyway, my bigger point, which I may not have explained well the first time, is that it's easy to convince people that some kind of recommendation engine will suggest great articles to them. They'll probably think the whole thing sounds great, in fact. But when it comes down to actually using it, will they? I'm not sure.
- With all that said, I keep running into the word clickstream all over the place. Very interesting . . .
- I wish I understood everything Umair Haque is talking about.
- I'm really tired. I've been really tired for the last week. Hopefully I will not be really tired for the next week.
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As the internet evolves, it's social core will grow to be more and more important both online and off.
It's a near-proven fact that when the New York Times writes about a trend the rest of the world already knows about. Therefore it should come as no surprise that Sunday's article on Generation Y titled A Generation Serves Notice: It's a Moving Target" does little more than bring together what lots of other people have been saying for a while: That Millenials have a completely different relationship to media.
However, there are a couple interesting points in there and the article is a good jumping off point for bringing up some stuff I've been thinking about lately. The article talks a fair amount about the social networking the internet enables. Jack McKenzie, a senior vice president at a market research and consulting firm explains, "We think that the single largest differentiator in this generation from previous generations is the social network that is people's lives, the part of it that technology enables." Unfortunately, the article doesn't take this idea far enough, instead it retreats, talking about what happens if you get off the grid. But it's not about that.
For millennials, and especially for the generations that follow, the biggest change will be that there's no difference between being on and off the grid. In fact, the grid won't really exist. As Michael Fergusson deftly noted, "I find very compelling the idea that we [are] beginning to see a generation that has not grown up with the idea of the internet as a separate "cyberspace", but instead experiences it as an aspect of the environment in which they live; another channel alongside "real space", only with different characteristics." The internet has invaded our social space to a point that we can no longer tell the difference between those relationships it infects and those it does not. The six degrees that used to separate us, for instance, has dropped to 4.6 thanks to digital technology. We no longer use terms like "pen pal" or "acquaintance," instead just calling everyone a "friend" whether we talk to them daily in person or monthly over instant messenger.
It's not that the internet has made us a more social species, but rather that it's allowed us to explore our social possibilities more fully than ever before.
But what does that mean? Well, combined with the increasing choice offered by digital technology, it will mean that the media mellenials use will need to have some social aspects to it. A medium will not be judged only by its content, but also by its ability to sort, share and recommend content to others. Recommendation systems are at the heart of "web 2.0" and for good reason. They're a way for people to not only sort through massive amount of content more easily, but at the same time they also allow them to connect with others through a shared context. (This, by the way, is where I'm seeing one of those opportunities for AttentionTrust.)
This is not just revolutionary because of what's being added, however. In fact, the change is more apparent when you highlight what you're taking away: the editor. In many ways, recommendation systems spell the end of the editor as we know it. Of course there will always be a place for human editors somewhere, but increasingly technology is going to find ways to deliver information without their help. As Matt McAlister simply put it, "The traditional editor isn't a cornerstone in the media model anymore." Looks no further than a site like Digg to understand how a media outlet can function sans editors. Yeah, it's not perfect, but think about how long it took the newspaper to become what it has (or was). Consider how quickly blogs have risen to prominence: The traditional media structure where one guy at the top decides what you read in that days paper is over. It's being replaced with RSS readers and recommendation systems in which you and your peers edit your news on a daily basis.
Now like I said, editors will always have some place, it's just not going to be the spot at the head of the table it once was. The internet is increasingly meaning a flattening of the world (and yes I know there's a book about this, but no I haven't read it). Everyone has a chance to compete in the digital age.
As we were leaving /ROOT on Friday Josh Porter and I were having a conversation about the end of blogging. It's not that people will stop publishing blogs, but rather that everyone will stop worrying about what constitutes a blog and what doesn't. Instead this revolution of citizen journalism will be seen for what it is: a gigantic op-ed section.
Updated (1/25/06): Kottke takes a bit of a different stance on the whole end of the editor stance. I'm not sure I disagree with him.
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On Friday I spent over six hours with a bunch of geeks talking about attention.
I spent Friday afternoon at /VAULTSTOCK, which was essentially a get together for /ROOT owners and, for me, a chance to better understand and explore both /ROOT and AttentionTrust. Whether I'm actually any closer to understanding either is still up for debate, but I do have some observations/thoughts after spending 6+ hours with a bunch of geeks talking attention.
Let me start with a quick explanation for those that are completely new to this. AttentionTrust is a non-profit organization run by Steve Gillmor aimed at allowing people to own their own attention data. Instead of having all these separate entities owning and doing what they want to with your data (think about everything Amazon.com knows about what you read), it's AttentionTrust's aim to allow individuals to take back what's theirs. Using the Attention Recorder you can track all your clicks and know everywhere you've gone on the internet. What you do with that information is up to you.
Which, is where /ROOT comes in. They hope to be your information broker (or so it seems): Creating an online marketplace for attention data to be exchanged. How this will happen is what I hoped to have answered on Friday. I'm not sure I did, but I do have a few general thoughts:
On a personal level attention data seems to have the most potential as a way to power some kind of recommendation engine. If you could plug in all my RSS feeds, attention data, del.icio.us bookmarks, etc. into some kind of system and then compare it all to the same data from friends, I could probably get some good recommendations. Clearly this would be a hot seller for the many of us who are bogged down by 200+ RSS feeds.
With all that said, if that's all that comes out of AttentionTrust, it just doesn't seem like such a big deal. I mean, people there seemed to be looking at this whole thing as a transformative innovation, and if the biggest thing it builds is a recommendation engine I'd hardly say that would transform my browsing habits. (But then again who knows . . .)
As I understand it, part of /ROOT's idea is that they will be able to use attention data to develop better leads. Basically you could look at someone's browsing habits and beat others to the punch in talking to them. Say you were a mortgage company and you saw that someone was searching Craig's List housing section every day for two hours. At this point in the buying cycle, there's no real way for you to know what they're looking or for you to reach them. But if you have access to their attention data, you could swoop in early and grab them before the competition knew what hit them. (Somebody feel free to correct me if this is totally wrong.)
Now my issue with that is for this to be valuable to marketers it has to have a fairly wide adoption. Although there's something to be said for reaching early adopters and letting word-of-mouth do the work, in a lot of categories, that's just not going to do the trick. I mean sure it could be part of a larger marketing puzzle and it definitely is an opportunity to cut through the clutter and speak directly to potential leads, but unless it gets some serious adoption it's not going to blow up the whole marketing world (which I think kind of answers Kareem's question.)
I think it's a really good idea and if everyone recorded their attention it would be a great way for marketers to target far better. But here's my widespread adoption issue: the general public don't think they have an 'attention problem.' If you ask people how much television they watch, they'll tell you less than they actually do. Most individuals have no clue what they actually spend their time doing and they're totally fine with it. Yeah, RSS puts all this information at your fingertips and creates an attention problem. But that's only for us geeks who are subscribed to 300+ feeds. I mean, yeah new technologies will force people to split their time more and more, but will they notice/care? I think it's really important to remember that the average person has no desire to sit around and read all these RSS feeds then blog about them. In fact, if you showed someone how I spend my attention online, they'd probably think I was an idiot who was wasting time.
Which brings me to my last point: non-geeks are not stupid, they're normal. I got the feeling at /VAULTSTOCK that some people believed that those who don't get this attention thing are dumb: As if those who are not worried about better utilizing their time online must be some kind of lower species. It's just not true. But more than that, it's dangerous. When you hold the general public in contempt, you tend not to get very far. Yeah you'll make it in the geek community, and the early adopters will love you, but when it's time to talk to the other 99% of the world they won't be listening.
Updated (1/22/06): Added the word "some" to the sentence about people believing "those who don't get this attention thing are dumb." I think it's important to note that not everyone gave me that impression. In fact, it may be me projecting my own misunderstanding and self-awareness of that onto the group. But then again, it might not be. I mean, it's not unheard of for geeks to be elitist . . .
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Trying to answer a question about what brand experiences will be like on the web in two-to-five years.
I got this questions from Kareem Mayan.
What's your take on branding experiences on the web? Will they still be around in 2 years, 5 years? Will they be more immersive, more annoying? Or more contextual a la AdSense?
Well, first thing's first, it's hard to say without understanding just what a "branding experience" is. In my eyes, everything is a branding experience, from a company's corporate website to the advergame they created to reach 18-to-24-year-old German Shepards.
With that said, branding is becoming more important every day. The one thing consumers have to hold their hat on is a consistent brand presence and I expect that the future will bring the brand closer and closer to the individual customer. Blogs are the popular prediction for how this will happen, but I think it's the bigger impact of blogs on society that will really bring brands and individuals together.
Blogs preach a religion of conversation, transparency and no bullshitness. That's what people like about them and it's also what separates them from more traditional media channels. People like to be spoken to like humans and I expect this more conversational tone will carry through first to other media and then to business. In a recent interview he conducted with Steven Johnson, Rufus Griscom said, "Yeah, it always sounds so funny to me in The New York Times when a person writes 'At that point, the reporter sat down for lunch with the interviewee' or whatever. It smacks of something unnecessarily formal and out of touch." Blogs will help, and already are helping, us realize that every media outlet AND journalist has a bias.
It's at this point I realize that I'm kind of babbling without any real purpose. I'm not saying blogs are the savior here, just that they have helped to set off a domino effect which will eventually lead to more clear communication from businesses, a branding initiative in its own right. Otherwise, to continue answering the question at hand, I do think that online branding initiatives will continue because word-of-mouth isn't going anywhere any time soon. It will become even more important in the future to try and reach connectors as more and more decisions are made on the fly with the help of tools like online price comparers.
What I do expect to happen with online brand experiences is for companies to become a bit more selective as they try to better narrow in on their target. At the moment it seems as thought companies are throwing lots of money in lots of different directions and seeing what fits. Instead they can throw a lot of money in one direction and know it will fit. Imagine if Kodak had bought Flickr. Or even better, imagine if Kodak had thought of the idea and developed Flickr. Yeah I know they've got their own photo site and they're doing just fine for themselves, but it's those kind of complete brand experiences that I expect to see. The kind of brand experience that brings real value to the user.
As for online media, I expect we'll see a decline in banner advertising at some point in the not-so-immediate future as people figure out that there's too damn much to pay attention to on the page. While there's no question that there's some brand resonation, I am a believer that the visual clutter probably negates much of the positive impact.
As for contextual advertising, there are two problems. First, it can be gamed. The second problem I began thinking about this today as I was considering Google's recent move to buy ads in a Chicago paper. The issue is that different ads are worth different amounts of money to publishers, which can lead people to follow the money and purposely tweak they're writing to get the optimal Google ads. How bad of a thing this is, I'm not sure, but it certainly could be problematic.
Anyway, it's late and I'm rambling and should go to bed. Consider this a conversation starter (a very long one). Here's the question again for all of you to answer in the comments:
What's your take on branding experiences on the web? Will they still be around in 2 years, 5 years? Will they be more immersive, more annoying? Or more contextual a la AdSense?
Seriously, have I answered this at all? If not I'll go back and try again.
Updated (1/18/06): Added Kareem Mayan's name after he gave me permission to.
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Because I've been pretty behind on the writing around here lately.
Look, I've been totally out of the loop lately. Lots of work and the such filling up the hours of my life. But I really feel bad not giving this site any real time lately (since my top 50 list at least), so let me at least give everyone a rundown of stuff I've been thinking about.
- Yesterday Da Bears took a tough loss in the divisional round of the playoffs.
- I've been designing my mother's blog. For those of you who have been around for a while she's been a guest contributor here on occasion. She asked me to put something together for her and we're hoping to have things up and running in the next month or so. More to come . . .
- I've been reading Scott Berkun's book on project management, titled, appropriately enough, The Art of Project Management. Haven't gotten too deep into it yet, but I'm sure you can expect some ideas from the book to show up here.
- Last but not least, I've been watching the West Wing Season 1. For anyone that's seen the season it becomes much more understandable that I've been M.I.A. for the last week or so. The show is incredible, great dialogue, acting and storyline. It's gripping and everything else television should be. I don't know that I've ever seen anything quite like it.
On that last point, the show has made me give a lot of thought to TV on DVD. It's changed the medium. It's just such a wonderful way to watch it. No breaks in the story, no waiting for next week: just the immediate satisfaction from seeing situations resolve. It's no coincidence that Tivo and television on DVD have risen at the same time. The two are totally complementary. Once you go DVD you never want to go back to watching TV the 'old' way.
Alright, that's it for now. I have vowed this week to make a little more of an effort around here . . . and to eat less pretzels. Let's hope I can hold up my end of the bargain on one of them.
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A day of attention, geeks, blogs and . . . did I mention geeks?
In the past I have questioned AttentionTrust publicly. I wasn't sure just what they were doing and no one seemed to be able to explain it in language I could understand. To be honest, I'm still a little fuzzy, but I'm hoping next Friday will clear that up. That's when I, and 40-50 other /ROOT Vault owners will convene to talk about the whole shebang. I figure it's my chance to finally get my questions answered or at the very least to talk geek for a few hours. So anyway, you could come too if you'd like, just go sign up. If you're looking for me, I'll probably be in the back sitting next to Andrew Teman, resisting the Kool-Aid at all costs.
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An annual tradition, this is my favorite music from the last 12 months with MP3s.
When the new year rolls around most people are content to come up with a bunch of resolutions and reflect on the past year of their life. I, on the other hand, prefer to spend the weeks leading up to the new year figuring out my favorite 50 albums of the past 12 months. It's a serious undertaking that takes weeks of ranking, grading, listening, searching and other verbs that end in 'ing.' After all that inging it's finally time to unleash the list to the world. Each album on the list includes a link to the band/album's official website, as well as my own five word description and a legal/semi-legal MP3 when possible. If anyone's got MP3s to add to the list, please let me know. Also, for those interested, here is the link to the top 50 albums of 2004.
And now, without any further ado or introduction, my top 50 albums of 2005:
1 Sufjan Stevens - Illinois
2 Wolf Parade - Apologies to Queen Mary
3 Andrew Bird - Andrew Bird and the Mysterious Production of Eggs
4 Stephen Malkmus - Face the Truth
5 Antony and the Johnsons - I Am a Bird Now
6 Bettie Serveert - Attagirl
7 The Mountain Goats - The Sunset Tree
8 M.I.A. - Arular
9 Clap Your Hands and Say Yeah - Clap Your Hands and Say Yeah
10 Ben Folds - Songs for Silverman
11 Deerhoof - The Runner's Four
12 Broken Social Scene - Broken Social Scene
13 The Bravery - The Bravery
14 Architecture in Helsinki - In Case we Die
15 Archer Prewitt - Wilderness
16 The Decemberists - Picaresque
17 The Boy Least Likely To - The Best Party Ever
18 Animal Collective - Feels
19 Sleater-Kinney - The Woods
20 Death From Above 1979 - Romance Bloody Romance: Remixes and B-Sides
21 Franz Ferdinand - You Could Have Been So Much More
22 Aqueduct - I Sold Gold
23 Spoon - Gimmie Fiction
24 Beck - Guero
25 Fiona Apple - Extraordinary Machine
26 Prefuse 73 - Surrounded by Silence
27 Devendra Banhart - Cripple Crow
28 The Hold Steady - Seperation Sunday
29 Queens of the Stone Age - Lullabies to Paralyze
30 New Pornographers - Twin Cinema
31 The Fiery Furnaces - EP
32 Bloc Party - Silent Alarm
33 Fischerspooner - Odyssey
34 Ben Lee - Awake is the New Sleep
35 Brendan Benson - Alternative to Love
36 Sam Prekop - Who's Your New Professor
37 The White Stripes - Get Behind Me Satan
38 The Doves - Some Cities
40 Stars - Set Yourself on Fire
41 LCD Soundsystem - LCD Soundsystem
41 Coldplay - X & Y
42 Iron & Wine - Woman King
43 Ed Harcourt - Strangers
44 Dressy Bessy - Electrified
45 M. Ward - Transistor Radio
46 Art Brut - Bang Bang Rock n' Roll
47 Jack Johnson - In Between Dreams
48 Stellastarr - Harmonies for the Haunted
49 Mercury Rev - the Secret Migration
50 Bright Eyes - Digital Ash ina Digital Urn
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My seven favorite marketing links make up this week's travelling carnival of marketing goodness.
Around the web there are all these 'carnivals,' essentially they're travelling links roundups on every topic imaginable. Not too long ago Noak Kagan decided it might be worth starting a 'Carnival of Marketing' and I agreed to be the host on January 8. Well, the time has arrived and now it's my turn to choose my favorite seven marketing links of the week. Lots of people sent in links and I did some extra reading on my own, so please forgive me if yours is not one of the seven listed, it is by no means personal.
Anyway, enough setup, here's what you all came for:
Carnival of Marketing
In no specific order.
- The iPod and iTunes reign supreme atop their respective markets, but that doesn't mean there's no room for competition. Anil Dash offers some marketing/design tips for that company with the balls to go head-to-head with Apple.
- If you don't read Terry Heaton, GET GOING! His essay "The Remarkable Opportunities of Unbundled Media should be required reading for anyone in media or marketing. This week, Terry was kind enough to offer up his newest unbundled media article, this one specifically on advertising. He begins to explain just how advertisers can hope to survive in the increasingly unbundling-as-we-speak media landscape.
- Everyone knows about the marketing brilliance that is Steve Jobs' keynote address. Most of us, however, don't know it quite as well as former Apple employee Mike Evangelist (really his name), who gave an insider's look at the creation of a Jobsian keynote.
- Over at Signal vs. Noise, Ryan Carson has been doing a multi-part series on small business. His latest post is "Tips for Increasing Sales" and while not explicitly about marketing, it's enough about marketing that I deemed it worthy of inclusion for better or for worse.
- Thought leadership is an attribute many companies covet. I've personally worked with companies to help them implement blogging strategies that work towards that goal. Over at Blue Flavor, Brian Fling explains why thought leadership is so desirable and why blogs are a great tool for marketing yourself as a thought leader. One quick quote: "This is an important shift in business, being far less guarded in sharing of intellectual property or thinking in a field. Becoming a thought leader by embracing the exchange of information can help to propel your business."
- David Schatsky of Jupiter jumps on the unbundled bandwagon, only he's still calling it fragmented (how two years ago . . . ). I found his explanation of just how we got to an unbundling media especially interesting. First came audience fragmentation (cable tv, a million different magazines on the same topic, etc.), then came personal fragmentation (new media like the internet and video games, as well as multitasking) which finally brings us to media fragmentation (downloadable songs instead of albums, TV shows without commercials, etc.). Clearly the marketing implications are enourmous.
- Most brands aim to have everyone love them, and they should. But an outspoken critic isn't necessarily a bad thing, because if there's someone out there that hates you enough to scream about it, then there's probably someone out there who loves you that much too. To quote "Congratulations -- Someone Hates Your Brand!": "Here's the deal: If your brand is clearly defined enough to have the power to attract enemies, it also has the power to attract raving fans. And the raving fans of your brand are the ones who return again and again. They're the ones who will tell their friends about you. They're the ones who will wear your logo. They're the ones that almost enjoy the annoyance of your brand-haters and will keep coming back for more."
Well, folks, that's it for this edition of Carnival of Marketing. Hope you enjoyed it (and hope I didn't sway too far from the rules to be asked back again).
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Why the iPod's shabby design should make you care more about design generally.
If I had to point to one discipline that played the largest part in my thinking over the last year it would be design. I've mentioned in this space before that I'm amazed that in the past I spent so little time considering something that played such a large part in everyone's life. Design has come to me as a way to tie together many of the loose ends in my thinking. It's a multi-faceted discipline that is at its essence about solving problems in the most effective way possible.
The problem is that it's not an easily accessible discipline. As I mentioned, I really gave design little thought until I came to an advertising agency with a serious focus on design (and lots of very smart designers). Before that I think design to me was more of a added benefit, even a waste. I felt like design was all about trying to make things look good so other people would think you're cooler. I couldn't have been more wrong. I assume, though, that if I had that perception that there are probably others who feel the same way. That's why when I run across those stories/articles that put design into terms that everyone can understand I like to share them.
The new Target pill bottle is a great example of that. Everyone knows what a pill bottle looks like. We've all held one and tried to read its instructions. When New York magazine told the story of the new bottle and the shortcomings of the old amber cylinders it put design into simple terms.
The iPod is widely recognized and heralded for its extraordinary design. Most of us have one or at least have played with one. We know how nice it looks and feels in the hand and it's clean, white on white palatte has made it's way into almost every product category. But what about the iPods problems? The short battery life has been well documented. As has just how easily the screen on the Nano scratches. What about the fact that you can't get your music onto a friend's computer easily?
The point is that design is about far more than just looks: it's about the holistic product.
Over at Mobile Community Design they've ripped apart the iPod and all it's design flaws. From the hierarchy of the navigation to the fact that the wheel provides no feedback letting you where you are in a long list. The point of the article is not to say that the iPod sucks, just that it could be better. Which brings me to my final point: The most important part of design (arguably) is that everything can be improved a little bit more. No design is ever perfect. Nothing is ever finished.
Updated (1/6/05): Anil Dash posted his dos and don'ts for beating the iPod in which he looks into some of the iPod/iTunes design flaws.
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Showing off a friend's photo portfolio (and my own web design).
Today my old friend Eric Sumberg (we've known each other since we were three or four) officially opened the doors to his new photo portfolio site. He's a very talented photographer and I designed the site for him. For those who care, it's all built using Movable Type allowing him to easily switch out content without messing with any HTML.
Anyway, just thought I'd pass along the link. Go take a look. (The above photo is called Henley Patrons.)
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I need your marketing links and I need them now.
A while back my friend Noah (a fine name) started the Carnival of Marketing. Essentially each week a different blog hosts the Carnival, which features seven articles/entries/cartoons/quotes/etchings about marketing. This is my week. I'm scheduled for January 8.
So what, you ask? Well, what I need from you are links. They've got to be from this week (or roughly this week) and they've got to be about marketing. If you wrote them that's great, if you didn't that's fine too. From all the wonderful links I will choose my favorite seven to be featured. Seems simple enough.
So, either leave a comment with your link, send it to me or email me at nb ***AT*** noahbrier.com. I'll read them all.
Got it? Good.
Happy New Years.
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Hi, I'm 