Iain took part in Adbusters’ Mental Detox Week and now he’s gone ahead and written up what he learned from the experience. Some real nuggets in there, I especially liked what he had to say about the “fractalisation of stuff”: “The web allows you to fractalise everything. I read a few different books. But instead of doing what I’d normally do and keep leaving the book to go and look something up. I made little notes and just kept on reading.”
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Hi, I'm Noah. I am the co-founder of Percolate. I like writing on, thinking about and making stuff for the internet. I'm responsible for a few internet experiments like Brand Tags, likemind and My First Tweet. On this site I write about media, marketing, culture, technology and randomness. I like it when people email me.
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