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RANDOM | Noah Brier

Linkolicious

Just a bunch of links and random thoughts.

November 13, 2008 | RSS | EMAIL | PRINT | 5 COMMENTS

Over the last few weeks I feel like I've been running into way more interesting stuff than I could post over in the sidenotes. So, I figured maybe it was time for one of those wonderful link drop posts ...

  • To get things started, Google's got a new site that analyzes flu-related searches to help alert people of the bug in their area. The Times reported that tests of the site "suggest that it may be able to detect regional outbreaks of the flu a week to 10 days before they are reported by the Centers for Disease Control and Prevention."
  • Another quote from that same article makes me think of an idea I've had for awhile: "But the data collected by search engines is particularly powerful, because the keywords and phrases that people type into them represent their most immediate intentions. People may search for “Kauai hotel” when they are planning a vacation and for “foreclosure” when they have trouble with their mortgage. Those queries express the world’s collective desires and needs, its wants and likes." Why couldn't Google create some kind of fund that bought and sold stock based on people's searches? Seems like there must be some collective intelligence in the data, right? Would that be legal?
  • Yet another New York Times story (I feel like all I read is the Times these days) is about the guy behind the rumor that Palin thought Africa was a country not a contient and how he pulled it off. Reading the article I kind of felt like the guys who did this are culture hackers: Recognizing a vulnerability in the system and letting the world know by cutting it open for all to see.
  • Great XKCD comic that speaks perfectly to a project I've been thinking about for awhile: Mapping out "the city." I've always been amazed how if you're in Silicon Valley the city is San Francisco but if you're in Connecticut it's NYC. Would love to poll the country and map "the city" ... Some time, some time ...
  • The government owns a lot more land than I thought it did (including 45 percent of California and 84 percent of Nevada).
  • Google has a really great SEO starter guide (PDF download here). Who knew?
  • "Tumblrs are like bedrooms, and we’re teenagers spending idle hours postering them with pictures and magazine cutouts." - Zach Klein (via Mike)
  • Ryanair is going to start £8 flights to Europe soon.
  • MIke told an awesome story he heard about the value of lots of ideas: "A ceramics professor comes in on the first day of class and divides the students into two sections. He tells one half of the class that their final grade will be based exclusively on the volume of their production; the more they make, the better their grade. The professor tells the other half of the class that they will be graded more traditionally, based solely on the quality of their best piece. At the end of the semester, the professor discovered that the students who were focused on making as many pots as possible also ended up creating the best pots, much better than the pots made by the students who spent all semester trying to create that one perfect pot."
  • Why did 52% of voters who make over $250,000 vote for Obama?
  • Facebook's value looks more like $4 billion at the moment (as opposed to the $15 billion valuation Microsoft invested on). I still contend that if the company were to sell it would go for around $10 billion, though, because Google and a bunch of other players would bid it up and Microsoft would finally end up spending more than it wanted to.
  • "'Monkey Tennis' is a British pop culture phrase, first used in the late 1990s and popular throughout the 2000s. Originating as a joke in a television sitcom, it has come to be commonly used as an example of the hypothetical lowest common denominator television programme that it is possible to make. Programmes believed to have been poorly-conceived or of particularly low quality, especially within the reality television genre, are sometimes compared with the "Monkey Tennis" idea in media coverage and popular discussion in the UK." Who knew?
  • Last but not least, The Smoking Gun has an amazing collection of artist riders. Good for hours of fun.

That's it for now. Off to beersphere.

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COMMENTS

1Eugene

That Africa-continent thing - they took credit but didn't originate it: "The pranksters behind Eisenstadt acknowledge that he was not, through them, the anonymous source of the Palin leak. He just claimed falsely that he was the leaker--and they say they have no reason to cast doubt on the original story. For its part, Fox News Channel continues to stand behind its story."

November 14, 2008

2Matt

"Why couldn't Google create some kind of fund that bought and sold stock based on people's searches? Seems like there must be some collective intelligence in the data, right? Would that be legal?"

1. Would you want to trade on this data? I'm not sure if GOOG could use this information to efficiently short/long certain markets/stocks. If I were to go to Google Trends, using the data for a company like Apple or Lululemon would not necessarily allow me to predict profits for each respective stock (atleast no better than using compete.com). Would still be interested in a study of the correlation of historic search data with company performance though.

2. Is this legal (i.e., does Google have insider information)? . Search data is merely a proxy for financial performance and not "material non-public information." It is not misappropriated from a company nor confidential--so definitely legal IMO.

November 14, 2008

3jun

I've learned a lot from your blog. Just want to let you know that I appreciate very much your efforts of putting those interesting things together.

November 14, 2008

4Noah Brier

@Eugene: Thanks for the clarification.

@Matt: I think you're right on on both points. With the trading thing, I'm not sure whether it would be something you'd want to trade on either, but it seems like it could be. You summed it up perfectly, "Would still be interested in a study of the correlation of historic search data withcompany performance though." Seems like if there's anywhere you'd find a good correlation it would be from Google as they're the consciousness of the world. On the legality point, I guess it would just be a question of what rights they have to use the data they collect. Imagine they reserve all rights, but haven't dug through terms of service.

Also, I'm not a lawyer and don't know anything about what's legal and what's not. :)

@Jun: Thank you so much for the kind words.

November 14, 2008

5Noah Tannen

On the topic of Google and health... both Microsoft and Google are working to create digital standards (xml schemas, i believe) so that hospitals, doctors and patients can all share health data. One of the big implications I see for this (but haven't heard much about) is creating unfathomable databases of diseases, drug interactions, symptoms, cures, etc.. The potential for science is simply incredible. I can easily see the day when sharing your health information anonymously is easier than signing up to be an organ donor. NYT Sunday Magazine had a fascinating piece on the same idea: http://www.nytimes.com/2008/03/23/magazine/23patients-t.html?pagewanted=1&_r=1

November 14, 2008