Welcome to the bloggy home of Noah Brier. I'm the co-founder of Percolate and general internet tinkerer. This site is about media, culture, technology, and randomness. It's been around since 2004 (I'm pretty sure). Feel free to get in touch. Get in touch.

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Why Most Online Communities Fail

I generally like articles that are short and to the point. This Wall Street Journal blog article fits the bill. It simply and precisely goes through three of the reasons many online communities built for businesses fail: 1) “They have a tendency to get seduced by bells and whistles and blow their online-community budget on technology”, 2) “Most … put a single marketing pro in charge of their sites” and 3) “Businesses say that their primary objectives are generating word-of-mouth marketing and increasing customer loyalty. Yet the metric that businesses use most often to measure success is the number of visits to the site.”

Yup, that about sums it up in my mind. Well that and no one cares about their brand.

January 30, 2009

Comments

  • Matt says:

    What’s up with that last blip–that “no one cares about their brand”?

  • Josh Klein says:

    I like when an article like this comes along that I can print and hand out to clients.

  • Building Communities | Blog @ Percolate says:

    […] Why Most Online Communities Fail was a link off to a WSJ article, but still includes the major points that sink business communities. […]

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