That’s So Yummy has a really interesting list of ways restaurants optimize their menus (originally in Food Network Magazine which isn’t online). They include: No dollar signs (average check goes up $5.55 without them), staggered prices (that way you won’t go looking for a cheaper dish) and high-profit zones (the highest profit dishes go at the top and bottom of the menu because that’s what people remember).
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Hi, I'm Noah. I am the co-founder of Percolate. I like writing on, thinking about and making stuff for the internet. I'm responsible for a few internet experiments like Brand Tags, likemind and My First Tweet. On this site I write about media, marketing, culture, technology and randomness. I like it when people email me.
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Interesting. Was really hoping to see something about what offering less choice would do over the long term. I’ve found myself avoiding places with huge menus lately.
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