GE Adventure
I don’t talk about a ton of work projects here, but I’m pretty intimately involved on this one (read: writing half the content on the site). So, with that caveat out of the way, a few months ago we were talking to GE about how to tell better stories on the web. In the midst of hearing about all the awesome stuff going on, we realized before we could figure out how to tell better stories we’d have to decide which story to tell.
Then we realized that should be our first story.
So we set up this site, GEadventure.com to log our trips. So far I’ve gotten to go up to their global research center (where we saw stuff like superhydrophic nano coatings and heard about a new engine technology that they stuck a horn on the end of for cleaning really dirty stuff) and we’ve climbed a 260-foot 1.5 megawatt wind turbine (which also happened to be on the top of a mountain). It’s all incredibly fun and we’ve been coming up with tons of idea that we’re logging over at the site. Let me know what you think.
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Interesting engagement–can’t wait to see how this manifests on GE’s online content.
And very jealous of the “field research” GE’s allowed you to do.
Fantastic that GE is allowing your team the time for fieldtrips, but the blog and the quality of what’s been documented so far smacks of the Agency.com/Subway debacle. Seems like wasted opportunity.
Sorry you feel that way Tim. Obviously I disagree (as I wrote much of it), but you’re entitled to your opinion. I do think there are two important distinctions between the projects: First, GE is paying us to do this, it is not a pitch and second, the site is meant to feature GE technologies and employees, not us. Thanks for the comment.