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Subscriptions

This paragraph from the FT’s Lex Column coverage of Vivendi caught my eye:

Say what you like about Vivendi, but the French media conglomerate has done an admirable job of recession-proofing its business model. A focus on subscriptions – whether for pay-TV, mobile phones, and the ability to hunt goblins and orcs in the online game World of Warcraft – has helped Vivendi weather the downturn better than rivals more dependent on advertising. A day after Germany’s Bertelsmann reported a €333m net loss, dragged down by a collapse in ad revenues at broadcaster RTL, Vivendi on Tuesday unveiled profits that beat most analysts’ estimates.

Subscriptions are such a simple mechanism and one of the things that are actually made easier with the web, where you can subscribe to things with both smaller amounts of money and more granularity. Ease is worth paying for. Over the last few months I’ve wondered, for instance, why I can’t get just the Lex Column delivered to my Kindle (Amazon’s fault I assume) and why I can’t subscribe to all my favorite label’s releases for the year. (For whatever that’s worth.)

September 1, 2009

Comments

  • Wesley Verhoeve says:

    I’ve actually been very curious about offering a subscription for all releases on thefamilyrecords.com

    From a customers point of view, would you prefer to have the simple choice of subscribing only to “all” releases for a 12 month period, or would you like an option where you can pick say 5 of the next 12 months releases?

    Would you want it to be digital or physical?

  • Noah Brier says:

    I think it would depend. With Morr Music, my example label, I would happily pony up at the beginning of the year to receive all the music they release. I would expect emails when new stuff was out with a direct link from the email to download the album (I should have to do as little work as possible).

  • Subscribing to Music | Noah Brier dot Com says:

    […] three years ago I wrote a little aside in a blog post about subscriptions about how I wished that I could subscribe …. The label I had in my mind was Morr Music and the service didn’t exist […]

  • free domain websites says:

    Oh my goodness! Amazing article dude! Thank you so much,
    However I am encountering troubles with your RSS. I don’t understand why I am unable to subscribe to it. Is there anybody else getting the same RSS issues? Anybody who knows the solution will you kindly respond? Thanx!!

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