Welcome to the bloggy home of Noah Brier. I'm the co-founder of Percolate and general internet tinkerer. This site is about media, culture, technology, and randomness. It's been around since 2004 (I'm pretty sure). Feel free to get in touch. Get in touch.

You can subscribe to this site via RSS (the humanity!) or .

Laws of Media

Was just reading an essay by McLuhan that was released in more complete form as a book in the early 90s called “Laws of Media.” In it McLuhan presents the four basic questions for examining any medium:

a) What does it enhance?

b) What does it obsolesce?

c) What does it retrieve that had been obsolesced earlier?

d) What does it flip into when pushed to the limits of its potential?

Because like most things McLuhan it’s fairly complicated, the examples help quite a bit. Take this one for the spoken word:

a) [Enhances:] “Speak that I may see thee.” (Title of book by Harold Stahmer);

b) Obsolesces the subhuman;

c) Retrieves past experience;

d) [Flipped into when pushed to limits:] Group awareness and class structure.

January 24, 2011

Comments

No comments yet. Why don't you get things started?

Leave a Comment

Your email address will not be published. Don't sweat it.