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Apple Operations

Nice little BusinessWeek piece on how Apple wields it’s operational expertise. The whole article is good as it walks through the supply chain, but I’m especially fond of this little nugget about how they made the little light that turns on when you’re camera is on: “Ive called in a team of manufacturing and materials experts to figure out how to make the impossible possible, according to a former employee familiar with the development who requested anonymity to avoid irking Apple. The team discovered it could use a customized laser to poke holes in the aluminum small enough to be nearly invisible to the human eye but big enough to let light through.” As an aside, I suspect we’ll be seeing a lot more of these stories as Apple PR tries to cement Tim Cook as a strategic asset, not just the guy after Jobs.

Via Counterparties

November 5, 2011 // This post is about: , ,

Comments

  • denise lee yohn says:

    this article caught me eye as well — so much of apple’s success has been attributed to its marketing and design prowess, but as this article reports, the company’s operational expertise has played an equally important role. it’s an important point about the power of excellence in the less sexy, visible aspects of running a business. — denise lee yohn

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