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You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

November, 2011

Who Owns Your Persona?

The legal dispute over a Twitter account and professional persona.
I've been waiting for something like this to happen:
In a Tuesday ruling, a federal judge in San Francisco refused to dismiss news site PhoneDog’s complaint which argued that a Twitter password and the identity of followers was a trade secret. PhoneDog claims that its former journalist, Noah Kravitz, failed to surrender the password to a Twitter account that was originally tied to the handle @phonedog_noah. Instead, says PhoneDog, he simply changed the name of the account to @noahkravitz and kept sending messages to the thousands of followers he had acquired while employed at the site.
I suspect we will see more and more of these disputes moving forward as we all deal with the rather blurry lines between our working and non-working selves. I've spoken to some folks at media companies who are becoming increasingly picky about how employees use social media and the connections there to their professional persona. It will be interesting to see how this plays out over the next few years.
November 11, 2011
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Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.