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The Accident That Started the Breakfast-Cereal Business: Echoes – Bloomberg

Boy, the creation story for breakfast cereal doesn’t make the stuff sound so appealing:

The [Kellogg] brothers developed breakfast flakes by accident in 1893, when Will abandoned a pot of cooking wheat to attend to business matters. He returned to find a mixture with a stale and hard consistency. Unwilling to waste the food, the brothers forced it through rollers with the hope of forming long sheets of dough. Instead, they created wheat flakes, which they toasted and served to the San’s patrons as a breakfast cereal.

December 16, 2011 // This post is about: , ,

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