You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.
Seth Mnookin’s piece on Bloomberg News, in this month’s Vanity Fair, quotes from the company’s stylebook, “The Bloomberg Way,” saying that Bloomberg banned the word “but” from its stories because it required readers “to deal with conflicting ideas in the same sentence.” It’s a little hard to tell from the context whether this rule is still in effect or not, but (there I go again) I can guarantee I will now be looking for “but”s or “however”s in every Bloomberg story I read.