The Paths of Picle

The folks at Made by Many are some of my favorite agency folks around. They're smart and testing different ways of doing things. Anyway, at SXSW they made a little app called Picle. It did pretty well and now they're going to keep making it. Something about the way they've presented the thinking around the paths the app can take feel really simple and right:

So now that we have that initial spike of users there will be an inevitable dip, downloads have dropped off a little since we arrived back, but we have broken the 45,000 download mark. According to Stuart's graph the app can go 2 ways.
1. We can trundle along steadily making changes in the app improving the user experience and making the whole thing a lot more polished. However, this route is doomed to fail, while the experience may get better the inability to attract new users and expose the app to a new audience will result in Picle fading away into the digital ether. This scenario is represented in the rather upsetting looking line A.
Or
2. We stabilise the app and greatly improve the sharing features so that Picle is introduced to new audiences and users. Represented by line B.