Welcome to the bloggy home of Noah Brier. I'm the co-founder of Percolate and general internet tinkerer. This site is about media, culture, technology, and randomness. It's been around since 2004 (I'm pretty sure). Feel free to get in touch. Get in touch.

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Winning without Innovating

The Times had a great article about a matzo company called Streits that has been in business since the 1916 and hasn’t changed a thing about how they work. What’s especially interesting is why matzo is a tough business for your average food company to get into:

So it’s actually the big snack brands that are stuck. To get in the matzo game, they would have to make a huge investment in new machinery, Jewish law expertise and worker training. Alternately, they could make a nonkosher flatbread knockoff and lose out on that significant kosher-loving base. In either case, Manischewitz would have to become a huge business before it attracted any real competition, and by then the company would be so rich that it probably wouldn’t mind.

April 21, 2012 // This post is about: ,

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