Welcome to the bloggy home of Noah Brier. I'm the co-founder of Percolate and general internet tinkerer. This site is about media, culture, technology, and randomness. It's been around since 2004 (I'm pretty sure). Feel free to get in touch. Get in touch.

You can subscribe to this site via RSS (the humanity!) or .

What Ecosystem?

After reading about Apple iOS VP Scott Forstall selling off almost $40 million in shares I was curious to learn more about him. I found this BsuienssWeek profile from last October that had an interesting tidbit about the Apple ecosystem:

Yet even critics don’t deny his accomplishments or ability to troubleshoot. Before the introduction of the iPhone, Forstall supported Jobs’s view that Apple didn’t need to create an ecosystem of third-party developers. Back then they figured the device would stand out for combining a phone with an iPod plus a superfast browser. For the most popular activities—watching YouTube videos, for example—Forstall’s team would simply partner with market leaders such as Google (GOOG) to create apps built specifically for the iPhone.

That worldview changed fast, as consumers began tweaking their iPhones to run unauthorized apps from hundreds of developers inspired by the new device. Forstall oversaw the creation of a software developer’s kit for programmers to build iPhone apps as well as an App Store within iTunes. Forstall’s flexibility impressed even his rivals. “Scott’s a pretty amazing guy,” says Vic Gundotra, a senior vice-president at Google. “In terms of running an operating system team, he’s one of the best I’ve ever seen.”

Forgot that the ecosystem wasn’t there from the start.

May 3, 2012 // This post is about: , ,

Comments

  • ed lee says:

    one of the brilliant moves when moving from the closed system to the ecosystem was making touch users pay to upgrade…thus ensuring millions more credit cards were on file within iTunes. that file is now a huge competitive advantage.

  • Ecosystem « Boomerss.com says:

    [...] $40 million in Apple shares by Apple iOS VP Scott Forstall got the always fascinating Noah Brier (http://www.noahbrier.com/archives/2012/05/perc_37427/) interested to learn more about him, and he found a profile from an October 2011 Business Week that [...]

  • Leave a Comment

    Your email address will not be published. Don't sweat it.