Welcome to the bloggy home of Noah Brier. I'm the co-founder of Percolate and general internet tinkerer. This site is about media, culture, technology, and randomness. It's been around since 2004 (I'm pretty sure). Feel free to get in touch. Get in touch.

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What Should I Tweet About?

This is a cross-post from the Percolate blog. I try not to do this too often, but when it seems like it will be worth sharing I’ll go for it. If it’s annoying let me know and I’ll stop.

We talk about the idea that you must consume content to create content a lot around here, and I wanted to share a little anecdote that I’ve been using in presentations lately.

When Twitter first launched the big joke was that it was a place where people shared what they had for breakfast. Twitter fought tooth and nail against this idea, trying to explain that the service was actually much more serious than that.

But it’s not.

And that’s not a bad thing.

The way I see it, Twitter is just a big platform of what we had for breakfast. Except it’s not food, it’s what we ate on the web. A large proportion of Tweets have a link in them and those links are to whatever that person consumed moments before. It might be a Huffington Post article for breakfast or a YouTube video for lunch, but it’s still just what we ate. We are turning consumption into production.

My friend Grant McCracken wrote about social as exhaust data a few years ago and I think that’s a really nice way to think about it. Essentially what we’re seeing is a digested view into the lives of people and (increasingly) brands. Their social footprint is just that: a footprint. It’s the thing they leave behind after they take a step.

June 13, 2012 // This post is about: ,


  • Antony Mayfield says:

    Nice anecdote – very useful, and the link to McCracken’s post.

    And it’s not annoying to cross-post – have a similar dilemma myself, blogging on personal and company blogs, so appreciate the difficulty…

  • Rob Day says:

    Very clever analogy. I just hope you aren’t saying all tweets are just crap :) Kidding

    Also, anyone who doesn’t believe the Percolate philosophy of consume to create should take a break from reading, attending events, etc. and see how much they can produce. I see it when I get busy with my day job. My tweets, facebook and general conversation just become a little emptier if not all together silent. Jump back into consumption mode and I can’t help but produce… again, now I have this hilariously terrible image of what ‘produce’ means in your analogy.. :)

  • Doug Vs says:

    Great insight – this is a very eloquent way of explaining the nuances of digital media to clients. Well said

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