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You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

January, 2013

Idiots & Taking the Long View

Daniel Mendelsohn discusses the cultural critic's role in the age of technology and the enduring significance of Marshall McLuhan's individual-focused perspective.
I've been listening to a lot of podcasts lately, and one of them is New Yorker's Out Loud. The last episode featured a great interview with Daniel Mendelsohn, a literary critic. In the podcast he mostly talks about the books that inspired him to become a writer, but then, towards the end, he talks a bit about the job of a cultural critic and I thought what he had to say was interesting enough to transcribe and share:
We now have these technologies that simulate reality or create different realities in very sophisticated and interesting ways. Having these technologies available to us allows us to walk, say, through midtown Manhattan but actually to be inhabiting our private reality as we do so: We're on the phone or we're looking at our smartphone, gazing lovingly into our iPhones. And this is the way the world is going, there's no point complaining about it. But where my classics come in is I am amused by the fact our word idiot comes from the Greek word idiotes, which means a private person. It's from the word idios, which means private as opposed to public. So the Athenians, or the Greeks in general who had such a highly developed sense of the readical distinction between what went on in public and what went on in private, thought that a person that brought his private life into public spaces, who confused public and private was an idiote, was an idiot. Of course, now everybody does this. We are in a culture of idiots in the Greek sense. To go back to your original question, what does this look like in the long run? Is it terrible or is it bad? It's just the way things are. And one of the advantages about being a person who looks at long stretches of the past is you try not to get hysterical, to just see these evolving new ways of being from an imaginary vantage point in the future. Is it the end of the world? No, it's just the end of a world. It's the end of the world I grew up in when I was thinking of how you behaved in public. I think your job as a cultural critic is to take a long view.
I obviously thought the idiot stuff was fascinating, but also was interested in his last line about the job of a cultural critic, which, to me, really reflected something that struck me about McLuhan in the most recent biography of his by Douglas Coupland:
Marshall was also encountering a response that would tail him the rest of his life: the incorrect belief that he liked the new world he was describing. In fact, he didn’t ascribe any moral or value dimensions to it at all–he simply kept on pointing out the effects of new media on the individual. And what makes him fresh and relevant now is the fact that (unlike so much other new thinking of the time) he always did focus on the individual in society, rather than on the mass of society as an entity unto itself.
January 7, 2013
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Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.