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Seeping Media

In this essay about McLuhan’s Gutenberg Galaxy is a pretty good summation of his approach to media theorizing:

While book-lovers sometimes deride the blog/tweet/Facebook post/text message/YouTube video/surfing/gaming/Skyping world we’ve created, I don’t think proclaiming it right or wrong, or better or worse, is useful. I prefer McLuhan’s approach which is simply to ask: how far has new media seeped into popular consciousness?

January 30, 2013 // This post is about: , , ,

Comments

  • charlton mcilwain says:

    Agreed. But it’s the implications of that seepage that allow us to make some judgment about whether SM is having a productive impact, measured by some “ideal.”

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