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You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

July, 2013

McLuhan in Print

Marshall McLuhan's complex ideas made more accessible through his book 'The Medium is the Massage.'
Marshall McLuhan is a dense dude. I've read a fair amount of his stuff and much of it just doesn't make sense. I don't mean to take anything away from him by saying that, I still think he is the smartest thinker on media that I've ever read and he basically laid out a blueprint for how to think about the internet, but he's hard to read. So when I talk about him and his ideas I often end up recommended his book The Medium is the Massage, which is essentially a picture book that explains the core ideas of McLuhan in a fairly interactive way (spoiler alert: for one page you flip the book upside down ...). Anyway, it's worth reading if you've been wondering where to start with McLuhan (plus the new version has a sweet cover by Shepard Fairey). And, if you like that, his most famous book, Understanding Media, just came out on Kindle a few weeks ago.
July 15, 2013
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Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.