Welcome to the bloggy home of Noah Brier. I'm the co-founder of Percolate and general internet tinkerer. This site is about media, culture, technology, and randomness. It's been around since 2004 (I'm pretty sure). Feel free to get in touch. Get in touch.

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McLuhan in Print

Marshall McLuhan is a dense dude. I’ve read a fair amount of his stuff and much of it just doesn’t make sense. I don’t mean to take anything away from him by saying that, I still think he is the smartest thinker on media that I’ve ever read and he basically laid out a blueprint for how to think about the internet, but he’s hard to read. So when I talk about him and his ideas I often end up recommended his book The Medium is the Massage, which is essentially a picture book that explains the core ideas of McLuhan in a fairly interactive way (spoiler alert: for one page you flip the book upside down …). Anyway, it’s worth reading if you’ve been wondering where to start with McLuhan (plus the new version has a sweet cover by Shepard Fairey). And, if you like that, his most famous book, Understanding Media, just came out on Kindle a few weeks ago.

July 15, 2013 // This post is about: , , , ,

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