Welcome to the bloggy home of Noah Brier. I'm the co-founder of Percolate and general internet tinkerer. This site is about media, culture, technology, and randomness. It's been around since 2004 (I'm pretty sure). Feel free to get in touch. Get in touch.

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Marketing Needs to be Pulled Together

I really liked this quote Martin Weigel posted from Stephen King (the marketing guy, not the horror filmmaker) on how marketing companies must evolve: 

Marketing companies today… recognize that rapid response in the marketplace needs to be matched with a clear strategic vision. The need for well-planned brand-building is very pressing. At the same time they see changes in ways of communicating with their more diverse audiences. They’re increasingly experimenting with non-advertising methods. Some are uneasily aware that these different methods are being managed by different people in the organisation to different principles; they may well be presenting conflicting impressions of the company and its brands. It all needs to be pulled together. I think that an increasing number of them would like some outside help in tackling these problems, and some have already demonstrated that they’re prepared to pay respectable sums for it. The job seems ideally suited to the strategic end of the best account planning skills. The question is whether these clients will want to get such help from an advertising agency.

That sums up a bunch of stuff I’ve been thinking about/we’re trying to do with Percolate quite nicely.

March 2, 2014 // This post is about: , , , , ,

Comments

  • How Marketing Must Evolve to Build Brands in Digital – The Sales Pitch says:

    […] In the words of renowned strategic planner Stephen King# [hat tip Noah Brier]: […]

  • Z-thru says:

    Marketing should be well plan and come up with the best method to pulled together with your marketing strategy for your business to be a trusted one. Great posts Noah. :)

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