MARKETING: THE ART OF TRYING TO CONVINCE PEOPLE TO BUY STUFF THEY MAY OR MAY NOT NEED.
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600k and Counting
So it's been 12 days since I launched brand tags and it's been an amazing ride to say the least. As I write this I'm at 600,000 tags (whizzed right by 500k yesterday), a number so large I'm having trouble compreh ...
May 20, 2008 |
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9 Ways to Save Marketing
Tonight I attended an event called Attention vs. Engagement put on the ROOT and BuzzMetrics (or maybe more specifically Seth and ...
July 19, 2006 | EMAIL | PRINT | 7 COMMENTS
Advertising Space as Media
If you've been over at Gawker l ...
February 3, 2008 | EMAIL | PRINT | 10 COMMENTS
BK Goes Viral . . . Again
Burger King has a new microsite called Coq Roq. To be completely honest, I haven't spent more than two minutes on it and I probably don't have much to add to this <a href="http://technorati.com/search/www.coqroq.co ...
July 28, 2005 | EMAIL | PRINT | 0 COMMENTS
BK Needs to Give it Up
Following the success of Subservient Chicken, Burger King has come out with two more attempts at viral campaigns. One, House of Ugoff, feels like a cheap rip-off of ...
August 3, 2004 | EMAIL | PRINT | 0 COMMENTS
Baking Marketing into Products
One of the things I've been saying for a while now is that there's a big opportunity for marketing agencies to enter the product development cycle earlier. The end goal would be to bake the marketing right into the product. To me it's a very desig ...
October 31, 2006 | EMAIL | PRINT | 5 COMMENTS
Be Efficient Not Extensive
One of the cliches of advertising is that half of the money is wasted but no one knows which half. The line is always good for a chuckle at industry functions, but it's not funny. What kind of industry is built on inefficiency that extreme ...
October 1, 2006 | EMAIL | PRINT | 13 COMMENTS
Best Marketing Practices
I'm reading The Cluetrain Manifesto at the moment and I ran into something I just had to po ...
December 22, 2004 | EMAIL | PRINT | 0 COMMENTS
Beware of Insurgents
There are insurgents in our midst. They are invading our streets and skies and there's no sign they're going anywhere. They're a danger to the institutions we have grown up with and come to know. Before you think I'm getting all Dubya on ya, let m ...
July 6, 2005 | EMAIL | PRINT | 0 COMMENTS
Brand Tags
In lieu of actually writing something interesting (which I haven't done in a while), I've decided to release a 70% done project. It's called Brand Tags and the idea is simple: You tag brands with the first thing ...
May 9, 2008 | EMAIL | PRINT | 27 COMMENTS
Brand vs. Utility
I've been meaning to upload this presentation I gave a few weeks ago for a while now and just finally got around to it. I've also been meaning to write something to go along with it, but I haven't gotten around to that. So instead I'll include the ...
March 12, 2008 | EMAIL | PRINT | 9 COMMENTS
Brands in a World of Costless Interaction
So I've been working on this presentation I'm giving this week on brand vs. utility and have lots of random things I thought were worth sharing (until the whole thing is ready, at which point I hope to share that). First off, in thinking ab ...
February 25, 2008 | EMAIL | PRINT | 7 COMMENTS
Carnival of Marketing
Around the web there are all these 'carnivals,' essentially they're travelling links roundups on every topic imaginable. Not too long ago Noak Kagan decided it might be worth starting a 'Carnival of Marketing' a ...
January 9, 2006 | EMAIL | PRINT | 2 COMMENTS
Closing the Loop
Noah asked me to write a few thoughts on marketing while he’s off gallivanting around Israel. So I thought I’d ask if anyone else is getting a bit disillusioned with all this talk about marketers “creating dialogueâ€? and â ...
June 7, 2007 | EMAIL | PRINT | 7 COMMENTS
Consumer is Dead
I'm quickly starting to realize that one of the advantages of having a blog is that you can outsource the really tough work to your readers. Last time I needed a new ...
November 17, 2006 | EMAIL | PRINT | 18 COMMENTS
Elegance Through Back to Basics
I don't mean to trot out old themes, but with yesterday's iPhone announcement on the brain I can't help but think about elega ...
January 10, 2007 | EMAIL | PRINT | 8 COMMENTS
Feeling Special
[Editor's Note: I wrote this on my way home last night. I was on the plane and have since read the horror stories of JetBlue customers stranded on the runway for 10 hours ...
February 15, 2007 | EMAIL | PRINT | 12 COMMENTS
Green Day CDRs
In a fascinating marketing move, Green Day is offering custom CDRs with the artwork of their albums on the discs. For $7.99 you can order: A 5-pack of custom printed blank ...
September 27, 2004 | EMAIL | PRINT | 0 COMMENTS
How to Make Money Off Your Blog (Part 1): The Deck
Obviously there are a million different ways to try and make money off a website, the easiest of which is slapping a couple Google ads on there and calling it a day. These three ideas interest me because they're different. They're not your regular ...
September 5, 2006 | EMAIL | PRINT | 2 COMMENTS
In Flux
Am out in San Francisco at the Influx Ideas Conference (that's Influx like the blog). Ed was kind enough to hook me up with a free ticket and in exchan ...
October 19, 2007 | EMAIL | PRINT | 4 COMMENTS
Insights
I've recently added a new tag to my del.icio.us: "insight". The articles I tag with this all have some single nugget or idea that I think is genuinely insightful. Mos ...
August 3, 2007 | EMAIL | PRINT | 4 COMMENTS
Link Request: Carinval of Marketing
A while back my friend Noah (a fine name) started the Carnival of Marketing. Essentially each week a different blog hosts the Carniv ...
January 1, 2006 | EMAIL | PRINT | 0 COMMENTS
Mistakes, Observations and Magic
Been up since 7am helping with the PSFK conference. Overall the day went off without a hitch. I'm sure some of the official <a href="http://c ...
March 7, 2007 | EMAIL | PRINT | 5 COMMENTS
New Marketing Principles
I feel like I say it every day, but if you're not reading Terry Heaton, what, may I ask, are you doing with your day? His latest essay, New Metr ...
March 8, 2006 | EMAIL | PRINT | 2 COMMENTS
No Inside Jokes!
On Friday night I went to a friend's improv performance. The evening consisted of three teams performing for an audience of 50 or so people. I had a good time and did a fair amount of laughing along the way. On the way home my girlfriend Brittany ...
August 6, 2006 | EMAIL | PRINT | 6 COMMENTS
No More Campaigns
I've had Google on the mind quite a bit lately. I think I've mentioned it in the past, but a few months ago I was lucky enough to hear them speak at the 360i conference. The person who presented (whose name I can' ...
March 22, 2007 | EMAIL | PRINT | 5 COMMENTS
Picture Brands
<img style="margin: 0px auto 10px; display: block; text-align: center; cursor: po ...
May 30, 2008 | EMAIL | PRINT | 2 COMMENTS
Putting Money Over What's Good for Your Customer
Not to beat a dead horse, but I'm going to talk about motivations again. In the past few weeks I've given quite a bit of thought to what motivates Google and no ...
December 14, 2007 | EMAIL | PRINT | 3 COMMENTS
Recommendvertising
[Editor's Note: I don't make any money off this blog and at the moment have no plans of doing so.] The hot question is what's the revenue model. Everybody's got a great idea, but none of us can put our minds together and come up with ...
July 24, 2006 | EMAIL | PRINT | 13 COMMENTS
Scalable Brands
When I uploaded my Brand vs. Utility presentation to SlideShare last week one of the related slideshows, <a href="http://www.slide ...
March 18, 2008 | EMAIL | PRINT | 5 COMMENTS
Seinfeld + Gates = Microsoft
So a whole lot of people around Twitter and blogs seem to feel quite strongly about this new Microsoft spot starring Jerry Seinfeld and Bill Gates. After Twittering, "I thought th ...
September 5, 2008 | EMAIL | PRINT | 20 COMMENTS
Spread the Good Word
It's been awhile since I had an explicitly marketing post, so I figured I'd write a little about what I talked about yesterday at the Boards Summit on a panel called <a href="http://www.boardssummit. ...
October 25, 2008 | EMAIL | PRINT | 3 COMMENTS
Tagging Brands
So far brand tags has been my most successful project to date (or at least fastest pick up). Since letting the world know about it on Friday ...
May 12, 2008 | EMAIL | PRINT | 22 COMMENTS
The Future of Branding Online
I got this questions from Kareem Mayan. What's your take on branding experiences on the web? Will they still be around in 2 years, 5 years? Will they be more immersive, more annoying? Or more ...
January 18, 2006 | EMAIL | PRINT | 4 COMMENTS
The Math of Viral
I've been working on this thing in my head for a while and it's still hardly played out. But I've got a thesis going that you can apply Metcalfe's Law to marketing. For those not familiar w ...
June 1, 2007 | EMAIL | PRINT | 10 COMMENTS
The Need for R&D in Marketing
Over at MediaPost, Max Kalehoff writes about the need for R&D within advertising agencies, hitting on some things I've been thinking about lately. The e ...
July 2, 2006 | EMAIL | PRINT | 1 COMMENTS
Wanted: Jr. Writer
Renegade (the company I work at) is looking to fill a jr. writer position. It's a great company and a really cool group of people (including your's truly). In addition, this position would work quite ...
July 14, 2006 | EMAIL | PRINT | 1 COMMENTS
Wearing a Helmet
Yesterday I went snowbaording up at Hunter Mountain. Beyond learning an important lesson about snowbaording on ice (which has left me bruised, battered and slightly numb), I was amazed by the number of helme ...
January 13, 2008 | EMAIL | PRINT | 8 COMMENTS
When Too Much Listening is a Bad Thing
This one's been germinating for awhile now. About a month ago I was having drinks with my friend Matt and he made a point I hadn't heard before about the election: "Sarah Palin's handlers let the chatter get to them." Basically what he was saying ...
November 17, 2008 | EMAIL | PRINT | 12 COMMENTS
Why Online Display Advertising is Like Crack
For some time I've been trying to find a good opportunity to write about online display advertising. It's not that I haven't had lots to say in the past, but I just haven't had a particularly good context. That was until <a href="http://adblockplu ...
September 7, 2007 | EMAIL | PRINT | 5 COMMENTS
Young People
It's time to think about young people and what they mean again. So says the media, from what I gather. However, I'm noticing a change in tone around this subject this year that has got me thinking. Where a story a few years ago about Mille ...
June 2, 2008 | EMAIL | PRINT | 3 COMMENTS