Blog to Read, Not to Write

So apparently Jonah Lehrer plagiarize himself (or something like that). I’ve read a bit about it (not enough to have an opinion), but of course Felix Salmon has and takes the opportunity to dive into a comment from Josh Levin at Slate that Lehrer’s Frontal Cortex blog (one of my favorites) is to blame. The argument, essentially, is that if you’re “an idea man” like Lehrer a blog places too much stress on content creation.

Felix, as is frequently the case, disagrees: “Lehrer shouldn’t shut down Frontal Cortex; he should simply change it to become a real blog. And if he does that, he’s likely to find that blogs in fact are wonderful tools for generating ideas, rather than being places where your precious store of ideas gets used up in record-quick time.” What’s more, he dives in on a few suggestions for what to do with the blog and in turn makes some really interesting comments about blogging generally. I especially like his first point:

Firstly, think of it as reading, rather than writing. Lehrer is a wide-ranging polymath: he is sent, and stumbles across, all manner of interesting things every day. Right now, I suspect, he files those things away somewhere and wonders whether one day he might be able to use them for another Big Idea piece. Make the blog the place where you file them away. Those posts can be much shorter than the things Lehrer’s writing right now: basically, just an excited “hey look at this”, with maybe a short description of why it’s interesting. It’s OK if the meat of what you’re blogging is elsewhere, rather than on your own blog. In fact, that’s kind of the whole point.

I always thought of this blog as a thing I use to think out loud. It doesn’t overwhelm me because it helps me think through ideas (and in turn create new ones).

bloggingFelix SalmonideasJonah LehrerJosh LevinWRITINGJune 20, 2012

Highly Variable Product

Felix Salmon has a good rundown on how Elizabeth Spiers has succeeded at the New York Observer. I thought his summation of online content was especially interesting (and somewhat sad):

And so, in the proud tradition of good blogs everywhere, readers are left with a highly variable product. The great is rare; the dull quite common. But — and this is the genius of the online format — that doesn’t matter, not any more, and certainly not half as much as it used to. When you’re working online, more is more. If you have the cojones to throw up everything, more or less regardless of quality, you’ll be rewarded for it — even the bad posts get some traffic, and it’s impossible ex ante to know which posts are going to end up getting massive pageviews. The less you worry about quality control at the low end, the opportunities you get to print stories which will be shared or searched for or just hit some kind of nerve.

bloggingmedianewspapersFebruary 6, 2012

Buzzfeed + Politics

Interesting piece from Mediaite on Buzzfeed Politics: “Buzzfeed’s coverage of the Presidential race is deliberately non-traditional, and likely wouldn’t work as well with an issue that couldn’t presume the same baseline of knowledge from its audience. Nor will it take long for other outlets to mimic what they’re doing; campaign coverage moves and evolves quickly. But Buzzfeed has a head start – smart reporters, savvy infrastructure.” I haven’t spent too much time there yet, but the concept certainly sounds different.

bloggingbuzzfeedpoliticsJanuary 6, 2012