Welcome to the bloggy home of Noah Brier. I'm the co-founder of Percolate and general internet tinkerer. This site is about media, culture, technology, and randomness. It's been around since 2004 (I'm pretty sure). Feel free to get in touch. Get in touch.

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The Value of Argument

I’ve been telling people a lot lately that I think the most important lesson I’ve learned in my first year of having a startup is have a co-founder you can argue productively with and now it’s in print. I gave an interview with Fast Company in anticipation of the Innovation Uncensored event I’m speaking at and has this to answer to the question “If you could share only one thing about starting a company, what would it be?”

Other than “It’s really hard,” I would say, choose your cofounder wisely. Lots of people say that, but I don’t think many people give specific criteria. In the year of Percolate’s existence I think the single most important thing has been the ability of James and myself to have constructive arguments. We can go at it about the product or company and come out on the other end with a solution we both completely believe in. I don’t think the company would still be around if we weren’t able to do that or if one of us left the conversation in a tizzy and didn’t speak for the next week. You can’t take these things personally, we are both arguing from a place of passion and deep desire for the company to succeed. We have the same purpose and vision, and like any two people we disagree on occasion about the specific details of execution. That’s healthy and normal and actually very positive. If you don’t think you can argue with your cofounder you shouldn’t start a company together.




I’ve learned a lot more, but I think this lesson doesn’t get mentioned often enough.

March 29, 2012 // This post is about: , ,