Welcome to the bloggy home of Noah Brier. I'm the co-founder of Percolate and general internet tinkerer. This site is about media, culture, technology, and randomness. It's been around since 2004 (I'm pretty sure). Feel free to get in touch. Get in touch.

You can subscribe to this site via RSS (the humanity!) or .

Unanticipated Effects

I really like this story of the unanticipated effects of the printing press from Steven Johnson:

Once people started to read, and once books were in circulation, very quickly the population of Europe realized that they were farsighted. This is interestingly a problem that hadn’t occurred to people before because they didn’t have any opportunity to look at tiny letter forms on a page, or anything else that required being able to use your vision at that micro scale. All of a sudden there is a surge in demand for spectacles. Europe is awash in people who were tinkering with lenses, and because of their experimentation, they start to say, “Hey, wait. If we took these two lenses and put them together, we could make a telescope. And if we take these two lenses and put them together, we could make a microscope.” Almost immediately there is this extraordinary scientific revolution in terms of understanding and identifying the cell, and identifying the moons of Jupiter and all these different things that Galileo does. So the Gutenberg press ended up having this very strange effect on science that wasn’t about the content of the books being published.

As I’ve established here, I’m a big McLuhan fan, and this is pretty good evidence that the effect of the medium is often much more important than the specific message. 

December 22, 2014 // This post is about: , , , , , ,

Curiosity Kills

I’m a sucker for all quotes about how one thing or another was going to ruin society. Most of these are about media, but I couldn’t help myself when I saw this one about curiosity from an article on The American Scholar:

Specific methods aside, critics argued that unregulated curiosity led to an insatiable desire for novelty—not to true knowledge, which required years of immersion in a subject. Today, in an ever-more-distracted world, that argument resonates. In fact, even though many early critics of natural philosophy come off as shrill and small-minded, it’s a testament to Ball that you occasionally find yourself nodding in agreement with people who ended up on the “wrong” side of history.

I actually think it would be pretty great to collect all these in a big book … A paper book, of course.

August 8, 2013 // This post is about: , ,

Technology Advances Backwards

I really love this quote which came from an article Umberto Eco wrote about Wikileaks by way of this very excellent recap of a talk by the head of technology at the Smithsonian Cooper-Hewitt National Design Museum:

I once had occasion to observe that technology now advances crabwise, i.e. backwards. A century after the wireless telegraph revolutionised communications, the Internet has re-established a telegraph that runs on (telephone) wires. (Analog) video cassettes enabled film buffs to peruse a movie frame by frame, by fast-forwarding and rewinding to lay bare all the secrets of the editing process, but (digital) CDs now only allow us quantum leaps from one chapter to another. High-speed trains take us from Rome to Milan in three hours, but flying there, if you include transfers to and from the airports, takes three and a half hours. So it wouldn’t be extraordinary if politics and communications technologies were to revert to the horse-drawn carriage.

August 5, 2013 // This post is about: , , ,

Technology Still Isn’t Ruining Anything

This is three years old, but I just ran across it and it’s just as relevant today as it was then. Apparently in response to Nicholas Carr’s book The Shallows, Steven Pinker wrote a great op-ed about how technology isn’t really ruining all that stuff that technology is constantly claimed to be ruining. A snippet:

The effects of consuming electronic media are also likely to be far more limited than the panic implies. Media critics write as if the brain takes on the qualities of whatever it consumes, the informational equivalent of “you are what you eat.” As with primitive peoples who believe that eating fierce animals will make them fierce, they assume that watching quick cuts in rock videos turns your mental life into quick cuts or that reading bullet points and Twitter postings turns your thoughts into bullet points and Twitter postings.

I try to post stuff like this whenever I see it because these sorts of arguments (the one from Carr that media is ruining our brains) drive me totally insane. Pinker, it’s clear, is someone Adam Gopnik would call an ever-wasser: “The Ever-Wasers insist that at any moment in modernity something like this is going on, and that a new way of organizing data and connecting users is always thrilling to some and chilling to others–that something like this is going on is exactly what makes it a modern moment.”

Also, while we’re on the topic, XKCD had a pretty awesome comic taking down those stricken with nostalgia for a techless world.

July 15, 2013 // This post is about: , , ,

The Brooklyn Plane Crash

Coming back from the Brooklyn Home Depot today I went to look up the word collision. My mom, who I was in the car with, mentioned it looked funny spelled (correctly) on a sign and we were checking that it was actually “LL” and not “SS”. I Googled it and found out it was correct, but it was the second result that caught my eye for the 1960 New York mid-air collision. I had never heard of it and neither had my dad, who grew up in the city (I’m assuming it only turned up because I was driving through Park Slope at the time).

Anyway, turns out in 1960 two planes collided over Staten Island and one, the larger of the two, was able to continue flying until finally crashing down in Park Slop about 6 blocks from where I live. Scouting New York has an excellent account and follow up with comments by folks who remember the accident that had one survivor: An 11-year-old boy who died the following day.

The Times has an excellent little video with stills and voiceover from the reports of the day. All around a crazy scene.

July 14, 2013 // This post is about: , , , , , ,


Although I must admit I’ve never actually made it all the way through a David McCullough book, I really enjoyed this interview with him and particularly this explanation of his writing process (with a typewriter):

I love putting paper in. I love the way the keys come up and actually print the letters. I love it when I swing that carriage and the bell rings like an old trolley car. I love the feeling of making something with my hands. People say, But with a computer you could go so much faster. Well, I don’t want to go faster. If anything, I should go slower. I don’t think all that fast. They say, But you could change things so readily. I can change things very readily as it is. I take a pen and draw a circle around what I want to move up or down or wherever and then I retype it. Then they say, But you wouldn’t have to retype it. But when I’m retyping I’m also rewriting. And I’m listening, hearing what I’ve written. Writing should be done for the ear. Rosalee reads aloud wonderfully and it’s a tremendous help to me to hear her speak what I’ve written. Or sometimes I read it to her. It’s so important. You hear things that are wrong, that call for editing.

Makes me want to buy a typewriter.

February 16, 2013 // This post is about: , , ,

Aaron Swartz and the historical context of hacking

Like many, I’ve been reading everything I can find since I heard that Aaron Swartz had committed suicide. He’s not someone I knew, but certainly someone I paid attention to and read pretty frequently. He also had one of the best definitions of blogging I read:

So that’s what this blog is. I write here about thoughts I have, things I’m working on, stuff I’ve read, experiences I’ve had, and so on. Whenever a thought crystalizes in my head, I type it up and post it here. I don’t read over it, I don’t show it to anyone, and I don’t edit it — I just post it. … I don’t consider this writing, I consider this thinking.

Anyway, of all this stuff I’ve been reading about the case, his impact on the world and everything else, I found this description of where he, and more broadly cultural activist hackers, fit into the historical context very interesting:

I knew Swartz, although not well. And while he was special on account of his programming abilities, in another way he was not special at all: he was just another young man compelled to act rashly when he felt strongly, regardless of the rules. In another time, a man with Swartz’s dark drive would have headed to the frontier. Perhaps he would have ventured out into the wilderness, like T. E. Lawrence or John Muir, or to the top of something death-defying, like Reinhold Messner or Philippe Petit. Swartz possessed a self-destructive drive toward actions that felt right to him, but that were also defiant and, potentially, law-breaking. Like Henry David Thoreau, he chased his own dreams, and he was willing to disobey laws he considered unjust.

January 16, 2013 // This post is about: , , ,

Idiots & Taking the Long View

I’ve been listening to a lot of podcasts lately, and one of them is New Yorker’s Out Loud. The last episode featured a great interview with Daniel Mendelsohn, a literary critic. In the podcast he mostly talks about the books that inspired him to become a writer, but then, towards the end, he talks a bit about the job of a cultural critic and I thought what he had to say was interesting enough to transcribe and share:

We now have these technologies that simulate reality or create different realities in very sophisticated and interesting ways. Having these technologies available to us allows us to walk, say, through midtown Manhattan but actually to be inhabiting our private reality as we do so: We’re on the phone or we’re looking at our smartphone, gazing lovingly into our iPhones. And this is the way the world is going, there’s no point complaining about it. But where my classics come in is I am amused by the fact our word idiot comes from the Greek word idiotes, which means a private person. It’s from the word idios, which means private as opposed to public. So the Athenians, or the Greeks in general who had such a highly developed sense of the readical distinction between what went on in public and what went on in private, thought that a person that brought his private life into public spaces, who confused public and private was an idiote, was an idiot. Of course, now everybody does this. We are in a culture of idiots in the Greek sense. To go back to your original question, what does this look like in the long run? Is it terrible or is it bad? It’s just the way things are. And one of the advantages about being a person who looks at long stretches of the past is you try not to get hysterical, to just see these evolving new ways of being from an imaginary vantage point in the future. Is it the end of the world? No, it’s just the end of a world. It’s the end of the world I grew up in when I was thinking of how you behaved in public. I think your job as a cultural critic is to take a long view.

I obviously thought the idiot stuff was fascinating, but also was interested in his last line about the job of a cultural critic, which, to me, really reflected something that struck me about McLuhan in the most recent biography of his by Douglas Coupland:

Marshall was also encountering a response that would tail him the rest of his life: the incorrect belief that he liked the new world he was describing. In fact, he didn’t ascribe any moral or value dimensions to it at all–he simply kept on pointing out the effects of new media on the individual. And what makes him fresh and relevant now is the fact that (unlike so much other new thinking of the time) he always did focus on the individual in society, rather than on the mass of society as an entity unto itself.

January 7, 2013 // This post is about: , , , , , ,

The Sports Disaster Plan

I’ve been reading Bill Simmons’ Book of Basketball and in one of the footnotes he mentioned that the NBA (and all the other sports leagues) has a contingency plan in the case of a team losing all its players to a horrific accident. I guess it’s not surprising, but it’s kind of crazy to read the rules from this 1992 New York Times article. Here’s how it would work in basketball:

The National Basketball Association has a contingency plan that goes into effect if five or more players on any team “die or are dismembered,” according to Rod Thorn, the league’s operations director. The league would permit only five players on every other club to be protected, insuring that a fairly good player — the sixth best — could be drafted by the club suffering the tragedy. Each of the contributing clubs could lose only one player.

December 17, 2012 // This post is about: , , , ,

How Superman came to wear his underwear on the outside

Not exactly something I had ever thought about, but io9 has an interesting post about how comic book characters came to have their underwear on the outside and why the industry shouldn’t bail on the innovation now. The money quote:

Underpants on tights were signifiers of extra-masculine strength and endurance in 1938. The cape, showman-like boots, belt and skintight spandex were all derived from circus outfits and helped to emphasize the performative, even freak-show-esque, aspect of Superman’s adventures. Lifting bridges, stopping trains with his bare hands, wrestling elephants: these were superstrongman feats that benefited from the carnival flair implied by skintight spandex. [Artist Joe] Shuster had dressed the first superhero as his culture’s most prominent exemplar of the strongman ideal, unwittingly setting him up as the butt of ten thousand jokes.

December 8, 2012 // This post is about: , , , ,

What Blog?

An interesting statement by Bruce Sterling on memory and blogs and media more generally:

As people get more comfortable with the metamedium of software which underlies all digital media, they get less and less concerned with whatever “new media” may call themselves. When weblogs are finally gone, people will say that there was never really such a thing as a “weblog” in the first place.

I think he’s right and we’re already seeing it. I wonder if there’s a media law somewhere in there where we create new media and then when we make them extinct we actually erase them from our collective memories.

December 6, 2012 // This post is about: , ,

NYC Christmas Trees

If you have been around NYC during December you’ve definitely seen the Christmas trees lined up in front of stores. I was walking past some this morning and wondered out loud on Twitter whether the sellers needed permits. Not surprisingly, Justin Kalifowitz knew the answer and pointed me to this New York Times story from 2003:

But Christmas tree vendors need neither permits nor First Amendment protection to spread their holiday cheer. They are entitled to what might be called the ”coniferous tree” exception, adopted by the City Council in 1938 over the veto of Mayor Fiorello H. La Guardia. The city’s administrative code allows that ”storekeepers and peddlers may sell and display coniferous trees during the month of December” on a city sidewalk without a permit, as long as they have the permission of owners fronting the sidewalk and keep a corridor open for pedestrians. (The law originally cited Christmas trees, but the religious reference was removed in 1984.)

December 3, 2012 // This post is about: , , , , ,

Oldsmobile Rocket 88 and Other Gibson Memories

Loved this first paragraph of William Gibson’s explanation of what drew him to science fiction:

Some of my earliest memories are of science fiction. Not of prose fiction, or of film, but of the cultural and industrial semiotics of the American nineteen-fifties: the interplanetarily themed chrome trim on my father’s Oldsmobile Rocket 88; the sturdy injection-molded styrene spacemen on the counter at Woolworth’s (their mode of manufacture more predictive than their subject, as it turned out); the gloriously baroque Atomic Disintegrator cap pistol (Etsy currently has one on offer, in “decent vintage” condition, for two hundred and fifty dollars); Chesley Bonestell’s moodily thrilling illustrations for Willy Ley’s book “The Conquest of Space.” They were all special to me, these things, and I remember my mother remarking on this to her friends. Not that I was very unusual in my obsession. The zeitgeist was chewy with space-flavored nuggets, morsels of futuristic design, precursors of a Tomorrow whose confident glow was visible beyond the horizon of all that was less wonderful, provided one had eyes to see it.

May 28, 2012 // This post is about: , ,

Turkey Country

Most Americans have heard the story of Benjamin Franklin fighting for the turkey as the country’s national bird. However, I assume few know the reasoning (I certainly didn’t). In this week’s New Yorker Adam Gopnik explains:

Franklin is arguing hard about whether there ought to be hereditary legacies in American life, and he makes the keen point that there are two kinds of honor in the world: the Old World’s “descending honor,” in which people pass on their goods and their status to their children, and the New World’s “ascending honor,” in which children strive to impress their parents by moving up in society on their own. For Franklin, ascending honor—what we would now call meritocratic advancement—is the American goal, and descending honor the American danger. The eagle is to him an avian example of descending honor in action: looking classy but swooping down to feed on the helpless. The turkey is the bird of ascending honor: silly and vain, pluming itself too much on the small stuff but sharing the feed with the other birds in the yard and ready to give hell to anyone who tries to make trouble.

Happy Thanksgiving. (With a special Thanksgiving shout out to my mom, who makes a killer turkey and is the biggest Benjamin Franklin fan I know.)

November 24, 2011 // This post is about: , , , ,

Saving Corkboards

This whole article about the issues with saving data over long periods of time is good, but I especially liked the nugget at the end of this paragraph from Bruce Sterling:

LAST spring, the Harry Ransom Center at the University of Texas acquired the papers of Bruce Sterling, a renowned science fiction writer and futurist. But not a single floppy disk or CD-ROM was included among his notes and manuscripts. When pressed to explain why, the prophet of high-tech said digital preservation was doomed to fail. “There are forms of media which are just inherently unstable,” he said, “and the attempt to stabilize them is like the attempt to go out and stabilize the corkboard at the laundromat.”

November 11, 2011 // This post is about: , , ,

World War II and Imagination

[Editor’s note: After writing my post about imagining the future the other day my friend Martin emailed me the following response. I thought it was super interested and asked if he minded me posting it here. He agreed and here it is.]

Per your “floating future” post – been thinking a lot about this idea lately, where has all the big thinking gone. Been thinking about it for a couple of reasons. One has to do with World War II.

On the one hand, I’ve been helping my son study post World War II America in his sophomore social studies class. And on the other, I’ve been reading a fair amount of late-40s-through-50s fiction (Cheever, Roth, Salinger, Updike, etc.). And I’ve been amazed (probably due to my ignorance) how long a shadow that war cast over the subsequent decade, on a very personal level.

I’ve been wondering if exposure to such massive, global thinking during the war made “big” thinking possible in the 1950s in a way it hadn’t been before. Think about it; guys from little towns across America – guys who had probably never been out of their state, let alone out of the country – were suddenly involved in supply chains that literally ran around the world. Guys who had never seen more than a hundred or two hundred people together at a time, suddenly involved in battles involving thousands and thousands of people, from dozens of countries, with machines that had been invented expressly for these purposes.

I have to believe that got them thinking that anything – or a whole lot more – was possible. And I don’t think the mass of folks today are exposed to that.

The other thing that this makes me think about is the negative effects of the rush to monetization. If you have to make something pay right now (or in the next 3, 4, 5 years, etc.), you have to think differently about it than if you just open your head and think “what if?”. For all the complaints about companies like facebook and twitter and groupon that didn’t turn a profit, you have to admit that they are bigger ideas than ones that could cash in (that is, generate revenue) quicker. I wonder if that’s because monetization, to be believable, has to be based on the here and now – economic realities that exist currently – and that really big thinking, real game-changing stuff, relies on economics and realities that haven’t happened yet.

Or, to use a sports metaphor, in soccer, the great goals are often scored when someone passes to the space that someone is running to, not to where he is.

November 10, 2011 // This post is about: , ,

The Past is Harder than the Future

All around awesome interview with William Gibson, who seems like one of the smartest folks around. I love his answer to why he seems to romanticize articles of the past:

It’s harder to imagine the past that went away than it is to imagine the future. What we were prior to our latest batch of technology is, in a way, unknowable. It would be harder to accurately imagine what New York City was like the day before the advent of broadcast television than to imagine what it will be like after life-size broadcast holography comes online. But actually the New York without the television is more mysterious, because we’ve already been there and nobody paid any attention. That world is gone.


My great-grandfather was born into a world where there was no recorded music. It’s very, very difficult to conceive of a world in which there is no possibility of audio recording at all. Some people were extremely upset by the first Edison recordings. It nauseated them, terrified them. It sounded like the devil, they said, this evil unnatural technology that offered the potential of hearing the dead speak. We don’t think about that when we’re driving somewhere and turn on the radio. We take it for granted.

It’s sort of mind-bending, but incredibly true.

October 31, 2011 // This post is about: , ,