I believe this marks two weeks of blog posts for me, which is a pretty major milestone. In celebration I’m taking the day off and instead sharing our new product video from Percolate. I’ve spent the last four years working with an incredible group of folks building out something that I’m very proud. This video does a really nice job not just showing that off, but also speaking to the Percolate brand.
Without any further ado …
Lately I’ve been talking a lot about Elon Musk’s idea of first principles thinking (finding the atomic unit of a challenge and building up from there) and I decided to write a bit about it over at Medium. Here’s a snippet about how it applies to working with designers:
What’s interesting, though, is I think you can apply it beyond just big problems to almost any challenge a company or product faces. I gave a talk at our recent DesignTalk event about how to work best with designers. I think encouraging designers to be first principles thinkers is key to getting the best work possible. By this I mean the best way to work with a talented designer is to define the core components of the problem and let them solve up from there. Encourage them to throw away existing solutions and instead solve the problem in a way that best suits the unique issues faced in this case. While the end solution might resemble something else that exists, by not applying analogical thinking you at least know that you’ve arrived at it because it is the best, not because it already exists.
Started naming all our product releases after street artists. Our first release under this new schema is Futura 2000 (one of my personal favorites). A little context:
I’ve been a big fan of graffii for a long time. When I was a kid and I’d go on vacation with my parents I’d make them walk me around to shady places so I could take photos of the painted walls. It’s never something I did myself (I don’t have the hand for spraypaint), but I’ve been a pretty voracious consumer of the stuff for my whole life. So that’s the plan, each release gets a number, a graffiti artist and a little history lesson on who they were (in addition to some notes on the release).