UNBUNDLED: THE BREAKING APART OF MEDIA CONTENT INTO SMALLER, MORE EASILY DISTRIBUTED, PIECES.
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A Call for Unbundling
Just last week I talked about the popularity of short video clips and how they can contribute to the success of a television show. I <a href="http://a.wholel ...
February 19, 2006 |
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Marketing 2.0
[Editor's Note: This is a continuation of a piece I wrote about a week ago on unbundled media. Unbundled media is a trend we will increasingly see where people ...
November 29, 2005 | EMAIL | PRINT | 2 COMMENTS
Unbundled Identities
I've talked lots in the past about the fragmentation of traditional media because of digital technology. With everything in bits instead of old-fashioned analog signals, we can now do things like cut out the junk with our Tivo. The interesting thi ...
November 9, 2005 | EMAIL | PRINT | 0 COMMENTS
Unbundled Opportunities
[Editor's Note: I'm thinking about shopping an article around about unbundled media, here's a kind of pitch for it. I'd love to get some feedback.] The move to unbundled media ...
November 18, 2005 | EMAIL | PRINT | 3 COMMENTS
What Have You Done for Me Lately?
[Editor's Note: This is kind of part three in a series on unbundled media (see part one and <a href="http://www.noahbrier.com/archives/2005/11/marketing_20.php" ...
December 11, 2005 | EMAIL | PRINT | 5 COMMENTS