LINKS FROM September 2006
"Advertising, and marketing in general, is about capturing the imagination, finding those little nuggets in people lives that relate to the brands we represent."
Tags: advertising marketing planning business management
"The most intelligent producers of media have clued into the way the Internet’s destroyed social censure, and are turning this knowledge into dollars as fast as they can."
Tags: culture internet identity
"This is, basically, my schtick, if you'd asked me to come and speak at a conference at any time in the last couple of years this is probably what I'd have done."
Tags: branding marketing presentation planning advertising strategy
Accessibility for blind people
An interview with a blind person that covers many accessibility issues, specifically some good tips for web accessibility.
Tags: accessibility design html standards
Is this the future of advertising?
"An attractive woman comes up to you and asks if you'd be kind enough to take her photo in front of the Golden Gate Bridge. Naturally, you agree. As you're lining up a good shot, you can't help but notice the camera's sleek, lightweight design. Sucker."
Tags: advertising marketing wom
Steven Johnson on THE GHOST MAP
"Author Steven Johnson discusses the most intense outbreak of cholera in Victorian London - and what it means to us today, from the way we understand cities, science, disease, and the modern world."
Tags: video youtube health london history books
"So here’s my staple answer on ideal roles, followed by some thoughts on reality."
Tags: design projectmanagement
On collaboration and Prisoner's Dilemmas and the Power of Many
"People want to bond. People want to learn. People want to defend that which they hold as precious. And people want to acquire, yes, but not at the cost of the other drivers."
Tags: connectedness culture
Acceptance (doesn't equal) Acquiescence
"So what I'm coming to grips with is accepting that I don't live in a democratic nation, and that the propaganda state attempted in 1930's Europe did finally reach fruition here in the U.S., just as Henry Ford and those of his ilk predicted."
Tags: politics
Learning from the art of comics
Presentation lessons taken from Scott McCloud's The Art of Comics.
Tags: comics communication design presentation
5 ways to learn to be more innovative
"1. Producing smart individuals is the first step; teaching them to collaborate is the second step"
Tags: innovation management business marketing creativity
secrets (Or why a bunch of kids just might save the 21 century by making it easier to cheat)
"I should have access to all my information, and be able to decided who can use it. If I don’t want Turnitin.com profiting off of my work for the greater good of stopping plagiarism, I should have that right."
Tags: attention privacy identity
"Your online identity is valuable. It is making money, whether you realize it or not. Would you like to A) Keep the money for yourself, B) Give the money to charity, or C) Continue giving it to Fox News Corporation."
Tags: identity media2.0 myspace socialnetworking connectedness
The State of OMMA: Making It Up As We Go Along
No one has any idea what they're doing. "As Rishad pointed out, when someone hands him shit, he says, great, it’s fertilizer. There’s never been a more fertile time for innovation in media, marketing, and advertising."
Tags: advertising media2.0 marketing business trend
BuzzLogic calculates social media influence
"BuzzLogic looks at content relevance, using full text analysis; the number of messages from a certain publisher over time; traffic, including users referred by influencers and total number of pages views . . ."
Tags: blogs influence marketing research attention
Using incentives to increase hand-washing amongst doctors.
Tags: health research marketing economics
Influential Interactive Marketing: 5 Rules of Social Media Optimization (SMO)
"Implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs."
Tags: smo socialsoftware seo media2.0 marketing
"At a time when people are constantly asking “what’s in it for me?�, isn’t it blatantly obvious that the best way to engage someone is to be useful to them?"
Tags: branding marketing engagement web2.0 brandedutility
Times Square Makes Everyone Feel Famous
"The man with the cameraphone is going to capture your street performance whether you like it or not."
Tags: music business culture trend
What Your Cafe Can Teach YouTube & Digg
"sNice is like Digg or YouTube. It's a platform to come together, talk and present in the same way Digg lets people swap news and YouTube lets people share their videos."
Why Mark Cuban is Way Off Base with YouTube
"Unlike the Napster days in which there was no evidence that this type of large scale ‘piracy’ actually helped distribution, today [in YouTube] the signs are everywhere."
Tags: youtube copyright marketing video media2.0
"If America's leaders want to hunt terrorists while transforming dictatorships into democracies, they must recognize that torture. . . has historically been an instrument of oppression -- not an instrument of investigation or of intelligence gathering."
The bizarre story of Michael Oher, left tackle for Ole' Miss.
Tags: sports football race education nytimes bestarticlesof2006
When the packaging makes it perfect
"Great packaging makes shopping more fun, and, as Tiffany has proved, occasionally elicits cash from impressionable people like me."
Tags: design branding packaging marketing fashion
Zinedine Zidane and Authenticity
"Zidane was pissed--who really knows why, or cares?--and he expressed himself directly. Not intelligently or articulately, but directly. That's in stark contrast to 99% of other public figures, and it's made Zidane authentic . . ."
Tags: soccer culture marketing authenticity
"The tuna story" and customer experience
"Good experience means focusing on what really matters to customers, in the long run - offering genuinely useful, effective, or healthy products and services - and marketing them in a way that is honest and transparent at every step."
Tags: marketing business customerservice trend
Judging your friends by their Netflix lists
Netflix "has taught us to think of our rental historyâ€â€all these discrete occasions of media ingestion scattered over the weeks and yearsâ€â€as a single, continuous, cohesive experience."
Tags: movies dvd netflix attention
A Sense of Belonging Among Belongings
"Zebo.com, a new Web site devoted to lists of everyday possessions of young consumers, with postings from the United States, Canada, Britain and Ireland and as far across the globe as the Philippines, Australia and New Zealand."
Tags: consumerism internet socialnetworking nytimes
"What does the new film that follows Zinedine Zidane through the course of a match tell us about the player?"
Tags: documentary movies reviews soccer
Video of the Day: Engagement by Engagement
My video interview on engagement is today's Revver video of the day.
Tags: video engagement interviews
Consumers' Dilemma: Consequences Of Exposure
Max Kalehoff discusses the dangers of exposing your life to the world.
Tags: privacy identity internet
Consumers' Dilemma: Consequences Of Exposure
Max Kalehoff discusses the dangers of exposing your life to the world.
Tags: privacy identity internet
Advertising's New Idea: Don't Push the Product; Pull the Consumer Instead
Advertising's New Idea: Don't Push the Product; Pull the Consumer Instead
Tags: advertising marketing business innovation trend
"Market gossip is to take on a more high-tech form thanks to a new automated system that will trawl through more than 40m internet sources – from blogs to regulatory filings – on behalf of hedge funds."
Tags: technology markets predictions finance
Ze Frank on Decisionmaking and Happiness
The decision matters less than the stress of making the decision . . . preach on.
Tags: decisions video culture happiness
"The "how they make money" question pales in comparison to how they are -- and more importantly will be -- making money for others, and that's where the real value of this kind of portal exists."
Tags: youtube video television business marketing
People are cheaper than ad space
"What I've tended to conclude from this experience is that for a lot of businesses people are cheaper than ad space - that it costs less on an ROI basis to get some guy to stand in the cold for eight hours a day than it does to take out an ad"
Tags: advertising marketing trend business
"The script can detect the Flash plug-in in all major web browsers (on Mac and PC) and is designed to make embedding Flash movies as easy as possible. It is also very search engine friendly . . . "
Tags: flash seo javascript
Why lonelygirl15 Matters/Doesn't Matter
"Online personality is a shifting, strange thing and we should not be surprised that any person we encounter is real, fake or somewhere in between."
Tags: identity video culture youtube branding
Invention: Triple-standard DVD
Warner Bros. has a patent for a DVD that can be read by Blu-Ray, HD DVD and standard DVD.
Tags: dvd technology invention
All about the act of 'friending.'
Tags: myspace facebook socialnetworking trend youth culture
"Life 2.0 is about discovering our purpose through finding each otherâ€â€and ourselves."
Tags: connectedness identity culture web2.0
Just in! Facebook worth more than Antigua and Barbuda
"Yes ladies and gentlemen, Facebook is reportedly valued higher than the GDP of Antigua and Barbuda."
Tags: funny facebook internet money
"Marketers know about consumers, consumers know about marketers, marketers know consumers know about marketers, and consumers know marketers know consumers know about marketers."
Tags: marketing consumerism culture
Engagement Video Series: Noah Brier of NoahBrier.com
My semi-coherent thoughts on engagement.
Tags: marketing advertising engagement
Blogs About Business Travel Begin to Feel the Power
Another article about bloggers getting attention from busiesses.
Tags: travel blogs business nytimes
Why is it so hard to grasp scrolling?
"The Internet was founded as, and should remain a system on which people agree to agree for the sake of a better good, not simply wrap the conformance with substrates that enable a more “free� form of expression."
Tags: design flash internet browser
JPG Is An Elegant Publishing 2.0 Play
"Magazine, website, community. If only Time Warner had figured out this simple formula, they might not have Time Inc. on the block."
Tags: media2.0 magazines community photography
Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World)
"What makes Paris brilliant is that she used the attention she had and gave it to others thereby garning more attention for herself. And it’s been profitable."
Tags: attention marketing celebrity
1000 Words of Advice for Design Teachers
Good advice for teaching design and just about anything else.
Tags: design education teaching creativity
LA///BANKSY'S "BARELY LEGAL" SHOW VIP SNEAK PEEK . . .
Ton of pictures from Banksy's LA show.
Tags: graffiti streetart art photography gallery
Media and Consumers Emerge as Threates to Agency Creativity
"While ad agencies used to have a monopoly over creativity, this no longer appears to be the case."
Tags: marketing advertising cocreation media2.0 business
"In many countries, including the United States, passports will soon be equipped with RFID chips. And you don't want one of these chips in your passport."
"Inner blogging: your mind becomes a blog, and your sensory impressions are the posts. Your entire life seems like an ongoing "blog" of sorts. Blogging is then like praying. You are constantly "publishing" new "posts" to your inner consciousness."
Tags: blogs brain thinking technology
"What if someone told Steve Jobs to “stay in the lines�, or what if Thomas Edison never tried coloring outside of a line, just to see what would happen?"
Tags: creativity inspiration art innovation
Chasing Bees, Without the Hive Mind
"These ARGs teach participants how to navigate complex information environments and how to pool their knowledge to solve problems."
Tags: community games internet arg
Please feed (but don't fetishize) the participation
"I'm all for participatory entertainment. But let's carefully design platforms, vehicles, and contexts for participation that really work to engage audiences, players, makers, collaborators in meaningful ways."
Tags: video culture cocreation
An in-depth look at the man behind Apple's design magic.
Tags: design apple process business
The Media Assault on Male Body Image
If being a man means having body hair and sweating, why are the sexy guys in ads immune to both?
Tags: gender relationships media culture
Fantastic article about the making of the original Willy Wonka. Actually turns out that Quaker Oats funded the whole film with the hope of promoting a Wonka bar they never released.
"Simplicity and complexity need each other. The more complexity there is in the market, the more that something simpler stands out."
Tags: simplicity quotes
"A great piece from The Economist: In-flight announcements are not entirely truthful. What might an honest one sound like?"
"What would happen, I wonder, if I actually told the truth about what happens in a design process?"
Tags: creativity culture design process management productivity business bestarticlesof2006
A Little Learning Is an Expensive Thing
A former president of Emory and Wesleyan Universities tells the truth about college.
Tags: college education money nytimes
"The greatest trick Apple pulled was to build a market where lock-in is mandated, but convince the world that this was something they did reluctantly, at the behest of the villainous recording industry."
Trust is the bond that brands.
CK's three rules of trust.
Tags: trust business branding marketing
Do Talented People Need the Organization?
"Given today’s environment where tools are inexpensive and widely available, the organization needs talented people more than talented people need the organization."
Tags: business marketing creativity strategy
Really cool way to watch videos.
Tags: video youtube flash interface
Andrew Teman, who used to work at Intermix, calls foul on the new Myspace article published by Valleywag.
Tags: blogs journalism myspace
Research Note: Show Me the Money Markets, Networks, and Communities
"The next great game isn't about just microchunking ads (preroll, postroll, blah, blah) - it's about making ads part of the hypercultural and part of the hypersocial."
Tags: marketing trend media2.0 myspace advertising internet
Lonelygirl15's Online Diary Is the Birth of a New Art Form
"It’s the birth of WikiTV: a television show created by a broad community of participants and built not of sequential, hour-long episodes, but of two-ÂÂminute interconnected parcels."
Tags: media2.0 celebrity culture video youtube
Top 10 Best Presentations Ever
Good list of expected and unexpected great presentations.
Tags: presentation powerpoint design video
Marketing Services Is the Future of Media
"It’s about leveraging the connection that media (be it New York Times, MySpace, Boing Boing, YouTube, Digg, or Google) has with its users, who are increasingly driving the media (and in the case of MySpace ARE the media)."
Tags: media2.0 marketing business
Rich people spend less time lying in bed trying to fall asleep than poor people.
Tags: health sleep money culture
A fundamental way newspaper sites need to change
"A lot of the information that newspaper organizations collect is relentlessly structured. It just takes somebody to realize the structure (the easy part), and it just takes somebody to start storing it in a structured format (the hard part)."
Tags: newspapers journalism media2.0 attention cms
Advent of an era? Corporate America finally gets contemporary culture?
"When does the corporation get in touch and build a system for staying in touch? Naturally, this will happen when senior managers decide that it is in their best interests that it happen."
Tags: business culture innovation internet trend
Facebook's "Privacy Trainwreck": Exposure, Invasion, and Drama
Danah Boyd's analysis of the Facebook news feed fiasco.
Tags: attention facebook socialnetworking relationships trust privacy
Apple previews iTV home theater playback box
"Resembling a squat Mac Mini, the iTV will use wireless networking to stream movies and TV shows from iTunes to a television."
Tags: apple television technology
"Your sleek design may be more aesthetically pleasing and practical, but it falls apart immediately when used as a weapon. I may be clunky and old-fashioned, but I'm easily heavy enough and sturdy enough to crush a man's skull."
Tags: funny advertising apple
"Just refer to the Catbirdseat Handy Music-Blogger 'Best Of 2006' List Cheat Sheet, and you can quickly and easily have all your favorites categorized for you, and you don't even have to think about it! "
Tags: funny bestof2006 music
"At Organic, we are thinking about the “11%� – reaching beyond the traditional opinion makers (the 1%) to speak to what we call the New Influencers – ordinary consumers who are finding their voice online in an assistive or synthesizing role."
Tags: marketing communication influence culture media2.0
The purple monkey comes clean about the whole thing.
Tags: funny video youtube celebrity
Danger Mouse, Banksy Burn Paris
"Danger Mouse's management confirms he's the "DM" behind the pranksta remixes of Paris Hilton's new album."
Tags: music droplifting celebrity remix
Great list of "10 Ways to Love (and respect) Your Customers"
Tags: business marketing customerservice bestarticlesof2006
"A WebCite® reference is an archived webcitation, and rather than linking to the live website (which can and probably will disappear in the future), authors of scholarly works will link to the archived WebCite® copy on webcitation.org."
Tags: reference research tools
Great list of popular blogs and their stereotypical post.
The Results of Refuting versus Relishing
"Mentos has attracted over 300 submissions, which have been viewed more than 400,000 times. The Coke Show, which wrapped up its first contest last week, got only 35 videos, with none getting more than 2,000 views."
Tags: video viral youtube marketing cocreation media2.0
Viral Manipulation for Fame and Profit
Trying to answer the old question of what makes something viral.
Tags: branding viral marketing culture
"How slackers with one dopey idea are getting rich"
Mystery Fuels Huge Popularity of Web's Lonelygirl15
"The videos are a hit on YouTube, but some wonder if the teen's posts are real or a marketing ploy."
Tags: video youtube celebrity media2.0
The Process of Defining the Problem
"Had we not gone through the process of better defining the problem, one of the two original options may have been utilized and probably failed to meet the company’s goals."
Tags: process design usability business
"At a certain point, aren't we better off without the NCAA altogether?"
Smile, Smile...The House is on Fire
"The next time a fire starts burning, pull out a bottle of Jack, pour a drink, and enjoy the nullification of the old guard, the unwillingness to change, the voodoo metrics, the shouting and consumer torture."
Tags: marketing media2.0 advertising
"Adam Gayner is the chief strategist at thread. Thread is a multi-disciplinary, idea driven New York ad agency, oriented toward Gen. X and Y."
Tags: advertising marketing business innovation interviews
"No medium, unit of content, individual, application, action, or unit of data exists in isolation. Every action has a ripple effect throughout the network."
Tags: community web2.0 media2.0 zen
Sex Baiting Prank on Craigslist Affects Hundreds
A man posted on Craig's List looking for sex then posted the emails (including photos) that he got.
Tags: attention privacy sex craigslist culture community law internet identity
"That leaves 19%. This is the golden segment. If you can figure out how to engage these folks, you win. "
Tags: attention community internet media2.0
"Welcome to Google Image Labeler, a new feature of Google Image Search that allows you to label random images to help improve the quality of Google's image search results."
Tags: google collaboration tags search annotation
"I have a dream of talking directly to a business and sharing my personal data; where I am valued for this and rewarded with tailored/customized services that design out assumptions and waste. And they are rewarded with my attention."
Tags: attention innovation business environment
Pulling Your Own Strings (Or Fred Wilson's Idea To Destroy YouTube)
"I have said before, and will say it again. The problem with monetizing Web 2.0 enterprises is not a business model problem. It’s a lack of forward thinking advertising agencies and advertisers."
Tags: business youtube media2.0 attention
The Marketing Times Are A-Changin' [PDF]
"The marketplace of old resembled a mass of caterpillars hanging around the tree of traditional media, venturing down the branches of mass distribution, and consuming the offshoots of brand advertisers."
Tags: advertising branding media2.0 attention creativity marketing
Calm down. Breathe. We hear you.
"Facebook is about real connections to actual friends, so the stories coming in are of interest to the people receiving them, since they are significant to the person creating them." That's not true. Friends on a social network are very different . . .
Tags: facebook privacy socialnetworking culture
Lonelygirl15 : A Message From the Creators
"We hope that you will join us in the continuing story of Lonelygirl15, and help us usher in an era of interactive storytelling where the line between "fan" and "star" has been removed, and dedicated fans like yourselves are paid for their efforts."
Tags: video celebrity youtube attention media2.0
"A computer by itself is a piece of antisocial hardware. It is all about a person alone in from of a glowing, captivating screen. But once that computer is connected to a network it has potential to become a social tool, but only if unlocked by software."
Tags: socialsoftware culture technology
Interview with Rob Walker, Writer
"PSFK sat down with Rob Walker, a columnist for the New York Times Magazine, and picked his brain about where and how he gets inspired."
Tags: consumerism inspiration marketing nytimes culture
"It's no accident that the rise of blogging coincides with the rise of government surveillance online. The people are watching too."
Tags: internet surveillance terrorism attention privacy
"Why wouldn’t Google (or Yahoo, or any other company with a large enough stream of user intentions - toolbar and spyware companies, even) open a side business as a hedge fund or just use the information to secure a superior return on investment?"
Tags: google money attention markets
"My son (a second grader) chimed in that Google was good for finding stuff you needed to know about, while Yahoo! was the place you go to find pictures, play games, and check your email."
'Guerrilla artist' replaces heiress's CDs in shops with doctored versions
Tags: art graffiti streetart consumerism droplifting music celebrity
Niche Media Empower A New Generation Of Parents
"Is my wife falling into just another marketer-coveted affinity group, or is she at the forefront of a major shift in how consumers select, consume, engage in and trust super-niche programming and content?"
Tags: longtail marketing media2.0 parents
Banksy creates 500 of his own remixed version of Paris's new CD and drop lifts it at music stores around the UK.
Tags: video celebrity music consumerism bestarticlesof2006 droplifting
"Successful vlog stars are not actors. They are successful because we believe them. They are anti-actors. It’s the realness of them which make them successful in the first place."
Tags: video blogs business media2.0 television
Memory Upgrades for PC or MAC from Data Memory Systems
How a tiny web outfit became the most influential tastemaker on the music scene.