TAG: advertising
the uncanny valley of relationship marketing
"They plunge into a kind of direct marketing uncanny valley where the more desperately they try to personalise their message the more I'm reminded that they're not really my friend. The more 'personal' information they utilise the more it freaks me out."
Tags: marketing advertising blogs
Dept. of open questions: Why not infomercials?
Rob Walker: "I’ve been wondering why the networks don’t respond to the writer’s strike by simply running high-end infomercials. That is: Just let Nike or whoever buy an hour of prime time, and let them do what they want."
Tags: marketing advertising television
The Art of Indie Music in Commericals
New York comedian Aziz Ansari breaks down the advertising music licensing business.
Tags: funny music business advertising video comedy
Baby versus daddy.
Tags: funny video advertising commercial
"In a world where many people get their music for free, we wanted to create a site where bands we loved could put their music out there for free AND get paid for it."
Tags: music advertising mp3 blogs
IBM Predicts the End of Advertising as We Know It
"Advertising agencies must experiment creatively, become brokers of consumer insights, and guide allocation of advertising dollars amid exploding choices."
Tags: advertising research
"Privacy is lost not in one great flood but rather through steady erosion. Eventually, the Peeping Tom taps on your window and waves, and you don't recoil in horror and embarrassment. You wave back."
Tags: privacy facebook advertising
""Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information." Permalink to this paragraph"
Tags: advertising
Facebook Ad News: Not So Light Reading
"I'm still digesting all the Facebook news. Here's a roundup of coverage with excerpts (currently being updated; check back for more)."
Tags: facebook advertising marketing
Research Note: Lord of the Flies, Or The Shape of the Faceconomy
"The synthetic relevance Facebook is pushing is a drug for the strung-out advertisers of the world: they desperately need a hit of something to make them believe they matter again."
Tags: facebook advertising marketing socialnetworking
Is Investing in Facebook Worth it to Microsoft Just to Get International Remnant Inventory?
"So if you're Microsoft, and your search business isn't generating much European inventory or European advertiser interest for AdCenter, a deal like this gives you a much better story to tell."
Tags: microsoft business advertising facebook europe
"Google begins the day with the assumption that people come to the Web, because they're looking for something. We begin the day with the assumption that people are looking for us."
Tags: google advertising local
Inside AdSense: Introducing video units
"Simply embed a snippet of code and have relevant YouTube partner content streamed to your site. You can choose categories of video to target to your site, select content from individual YouTube partners, or have video automatically targeted to your site
Tags: advertising adsense google youtube video
Here Comes the Money: YouTube Videos Coming to AdSense
"Google is set to make a major announcement tomorrow concerning YouTube integration with AdSense. Selected YouTube videos will be available to AdSense publishers and will appear wrapped in banner ads."
Tags: google advertising adsense youtube marketing
Twitter Prepping its Mobile Ad Units?
"AdSense for SMS, essentially. Imagine being able to add 15-25 extra characters onto every single post where someone mentions they are thirsty, or the word "sex" pops up."
Tags: twitter mobile advertising
How spam is teaching us about advertising
"How many of you aren’t more skeptical of all ad claims (and all media), because spam has taught you that there’s an element of spam in every unwanted (commercial) message?"
Tags: marketing spam advertising culture insight
Everybody's a media company, chapter 3,672
"Staci Kramer at Paid Content notes that the NFL is in discussions to create an ad network across its 32 team sites. The league would sell some ads and the teams would keep some for themselves."
Tags: media2.0 advertising internet football sports
5 differences between a NY ad conference and a SF web 2.0 conference
"Just a couple random observations from my first day at MIXX, which as a NYC advertising conference, is probably exactly the opposite from a SF web 2.0 conference."
Tags: advertising marketing culture nyc sanfrancisco web2.0 conferences
On Geico's ad icon shilling for some other brand
"Earlier this week a favored Murketing reader drew my attention a curious magazine ad from Weatherproof Garment Company. The print ad shows a caveman in a Weatherproof jacket."
Tags: marketing advertising television
"Instead of personal points I will count how many times the content of the blog has been bookmarked in Del.icio.us, which I think shows how interesting the content produced in that blog actually is."
Tags: advertising blogs
Online Video Is Not Broadcast TV
"There are several good ways for advertisers to use online video that yield respectable ROAS and ROI. But, there is absolutely nothing about the financial reality of broadcast television that translates to online video."
Tags: video advertising economics media2.0
Online advertisers may gain from downturn
"The focus will be on advertising that can be measured for effectiveness, and online will gain share relative to television, newspapers or radio."
Tags: advertising internet economics trend
How Accurate is "Mad Men?" Let's Ask An Ad Veteran (My Father)
"In this first installment, he reflects on elitism in the advertising industry, drinking culture, how concepts and ideas really came to fruition, and the nature of agency-client interaction -- all themes right smack in the center center of AMC's Mad Men."
Tags: advertising television interviews history
"To sum it up, does blocking ads mean that the money streams on the Internet will dry out? I don’t think so, that would only happen if the amount of money to be distributed becomes smaller  and I don’t see any reason why this should happen."
Tags: advertising internet
Adblock Plus: the nuclear plug-in
"Adblock Plus, the Firefox browser plug-in that erases advertisements from web pages, is a killer of a killer app - or at least it could be if it ever becomes widely popular."
Tags: firefox advertising extensions google microsoft
"It's over now. Your business model was a historical anomaly built on scarcity of a valuable resource and the willingness of a small group of network operators to not slit each other's throats and to collaborate in exploiting the content producers."
Tags: media apple advertising television
Google Keywords as the new battleground
Nokia takes on Apple in AdWords.
Tags: google advertising mobile
Segway World's Greatest Invention
"A spoof commercial produced in 2004 highlighting the Segway."
Tags: funny advertising video
Banner Blindness: Old and New Findings
"We simply confirmed for the umpteenth time that banner blindness is real. Users almost never look at anything that looks like an advertisement, whether or not it's actually an ad."
Tags: advertising marketing internet design usability research
Will the genius behind this campaign please stand up?
"If there was ever an indication that the industry has a diversity problem, this is it."
Tags: race advertising
Audio Kills The Radio Noir, Agency Broadly Redefines Medium
"THE AMORPHOUS, PLATFORM-SHIFTING NATURE OF the current media marketplace is driving at least one major shop to redefine a medium based not on its distribution, but on the fundamental nature of its content format."
Tags: marketing advertising commsplanning
Product Packages Now Shout to Get Your Attention
"Consumer goods companies are using their products’ packages as 3-D ads to grab shoppers’ fickle attention."
Tags: nytimes marketing packaging advertising
Facebook Rate Cards, and Social Networking CPMs
"Blended together, it’s a $6.25 CPM. Those prices, even as theoretical rate card prices that’ll get negotiated down by clients, look a hell of a lot better than Levinsohn’s old $.10 CPM."
Tags: advertising facebook media socialnetworking
Ad friendly video site to combat YouTube
Tags: advertising commercial video internet
"The plan is to build a global digital ad network that uses offshore labor to create thousands of versions of ads. Then, using data about consumers and computer algorithms, the network will decide which advertising message to show."
Tags: advertising business marketing
"The set-up is an innovative solution to a problem that big corporations have wrestled with since time immemoriam. Namely. What to do when you get too big? And how to avoid being a victim of your own success?"
Tags: advertising marketing business
Online Advertising: Facebook's secret rate card
Valleywag gets an exclusive look at Facebook's "non-existent" rate card.
Tags: facebook advertising
Afterbirth of the 30-second spot
"Our industry loves to fund studies that justify blind allegiance to the status quo, even though our own experiences clearly demonstrate that the same old things simply aren't as effective as they once were."
Tags: marketing commercial research advertising
Now a Message From a Sponsor of the Subway?
"That said, some industry experts, noting that subway stations do not quite resonate in the public imagination the way baseball stadiums do, said the authority might have a hard sell on its hands."
Tags: advertising subway nytimes nyc
"Ad agency Anomaly is pioneering a new model whereby it provides its creative services in return for a take of the profits. It's a high-risk strategy that could change the industry"
Tags: advertising innovation marketing business
How Madison Avenue Is Wasting Millions on a Deserted Second Life
Best line: "Last winter, CNET's in-world correspondent was conducting a live interview with Anshe Chung, an avatar said to have earned more than $1 million on virtual real estate deals, when Chung was assaulted by flying penises in a griefer attack."
Tags: secondlife advertising marketing business
Online Publishers Need To Stop Selling Space
"So what’s the lesson for newspapers and other traditional media companies trying to transform themselves into online publishers? Stop selling space."
Tags: advertising business internet
This post brought to you by the numbers seven and twelve
"It has long been held that there are seven basic plots in literature. . . . So is it really the case that advertisements need twelve whole categories of their own (Slate), almost twice as many as either fiction or humour?"
Tags: advertising culture funny
"One of my favorite songs, and another cracking ad from Nike. Is it just me, or are Wieden & Kennedy on a roll at the moment?"
Tags: advertising video commercial music sports
The Rise of Rap Cat and the New Guerrilla Ad Guys
"As old ad agencies try to get a grip on their future, the new guerrilla ad guys think they’ve got it all figured out."
Tags: marketing advertising nyc viral
Scott Rafer is Facebooking, launching Lookery
"Lookery, an ad network just for Facebook app publishers"
Tags: facebook advertising startups
Profero: "In August 2006 we launched a teaser campaign for the new MINI due to launch on 18 November. The campaign seeks to entice users to break from their daily surfing habits and join MINI for a random adventure into the World Wide Web."
Tags: advertising internet campaign cars
Benjamin Palmer talks at Cannes
"Now, the competition is not another ad, it’s everything. You’re five minute experience has to be better than anything else someone could be doing with their life."
Tags: marketing brandedutility advertising attention
These guys create ads you remember
"Wieden seems sincere when he says his "favorite organism is the slime mold spore." They have to get to light to propagate, so they form a "worm-like object" to create a sort of mass migration  "its individuals working together to solve a problem.""
Tags: advertising nike marketing
The Old Model: TimesSelect Is A Failure
"TimesSelect, the world's stupidest pay-for-content bar to a good user experience, has 222,300 paying members as of May, according to a report just released by the Times."
Tags: newspapers nytimes advertising business
Ask.com VP of Marketing explaining the new algorithm campaign by Crispin + Porter.
Tags: marketing advertising search
Great Bud Light ad.
Tags: advertising commercial video beer funny
Download 2007 Digital Fact Pack
52-Page Data Guide to the Digital Marketing World
Tags: advertising marketing statistics business demographics internet research
"For the first time in advertising history, brand owners are offered the opportunity to buy meda space within someone's mind."
Tags: advertising marketing funny brain
"Quantcast is the world's first open internet ratings service. Advertisers can find reports on the audiences of millions of web sites. Publishers can ensure their sites are represented accurately by tagging them for direct measurement."
Tags: advertising analytics marketing demographics
"This interesting video, from the folks at GOOD Magazine, shows just how much advertisers are paying to bombard New Yorkers with out-of-home advertising."
Tags: video advertising business nyc
Not advertising as art but art in advertising
"Dali in some ads. Love that Alka Selzer demo."
Tags: advertising art commercial
Human Joysticks (NewsBreaker Live interactive cinema game)
"The debut of interactive crowd gaming in movie theaters. Captured opening weekend of Spider Man 3 in Los Angeles. Created by SS+K in collaboration with Brand Experience Lab for msnbc.com."
Tags: video design marketing games movies advertising
How To Make $10 Billion In Ad Revenue Without Measuring Unique Vistors Or Page Views
"Google never had to worry about old fashioned audience metrics because Google figure out how to optimize the delivery of ads based on what people DO, and more importantly, based on what’s on their minds  their intentions. . . "
Tags: google advertising marketing
"I’m reading a well-reviewed contemporary novel, trying to look hip. I’m wearing a beret to hide my bald spot. Hopefully one of these young women will talk to me. I am Starbucks."
Tags: funny advertising starbucks
"You put all that together and you think, what would the advertising customer like? And what they would like is they'd like a single way in which they can see ads and then have the computer do the allocation for them."
Tags: google advertising future marketing business
"And we think the way we have structured this Oral-B thing will make it easier to do that [make a difference in people's lives]. Because it puts everyone at the table at the same time, working together on the biggest and best ideas for the business."
Tags: interviews marketing advertising cpg
"Year Zero" project = "the way a viral campaign should be run"
"While the major labels continue to try and hold onto the past, Reznor’s attitude and approach is a glimpse of the future. Instead of looking at his album as the finish line, he’s using it as part of a bigger, all-encompassing experience for fans."
Tags: marketing music viral advertising wordofmouth transmedia
"It struck me that this control very much reminded me of another company: Wal-Mart. Here's a summary of the critical points that define the similarities between the two"
Tags: google walmart advertising business economics
Following the frogs in the pot
"Fragmentation, disintermediation, the ability to unbundle content from form, and the personal media revolution have all created an abundant, customer-in-charge world for media, one in which pure reach-frequency ad models won’t work."
Tags: media2.0 newspapers advertising trend
Inside the interactive mind - or something resembling a mind
Strawberry Frog's process for making websites.
Tags: marketing advertising design internet funny
Forrester Sees Web Design Boom
"Forrester said the Internet's central role as an information resource has made Web projects key strategic priorities at many companies, leading to a revenue growth rate of at least 20 percent at most shops working in that space."
Tags: internet advertising design marketing
A fairly straightforward look at ad serving.
Tags: advertising internet
Wieden Loses Nike over Digital?
"Perhaps if the agency teams worked together, we'd all get better at learning what consistently works online -- and then producing campaigns to match that expectation."
Tags: nike marketing advertising online business
"A survey of leading thinkers, gathered to judge the advertising world's Effie Awards, offers a valuable snapshot of an industry in flux"
Tags: marketing business research advertising
Separated by a common language
"Take the problem of left handed people being unable to use a pair of scissors, advertising people would approach this by telling left handed people how to use the existing scissors better whereas design people would create a new pair of scissors."
Tags: marketing design advertising creativity
David Lynch on Product Placement
Tell us how you really feel David.
Tags: advertising funny video interviews youtube movies
"Living rooms, bedrooms, dinettes . . . " Amazing rhymes for a furniture salesman."
Tags: commercial funny advertising youtube
Digesting Google's New PPA Advertising Product
Wow. Google has finally added a pay-per-action product. The marketing world is going to change very soon.
Tags: adsense advertising google marketing search
Kill the stress: Knit . . . a great ad.
Tags: advertising design knitting
Cavemen get their own show (I told you so)
"Well, well. ABC has done a deal with the Geico cavemen to do a sitcom. The show will be set in Atlanta, where three prehistoric men battle prejudice as they go about their lives."
Tags: television advertising marketing
"Google marshalled all its assets -- YouTube, authenticity, actual product features -- to tell a compelling story."
Tags: google advertising video youtube email
"Printable cold sores allow us to take action! Bring these people back down to our level, and tell advertisers that you don't agree with their message. How can you help? It's easy..."
Tags: advertising culture beauty funny
MySpace driving down the price of advertising
"Which means, I think, that while MySpace is making more money every quarter, it's actually getting worse at monetising the traffic it generates. Or to put it another way, its yields are declining."
Tags: myspace advertising business
7 Branding lessons from the Dove campaign
"A global research project told them [Dove] that of the 3200 women they had surveyed, only 64 of them (or 2%) were prepared to call themselves beautiful. Seventy-six per cent of the respondents wanted the idea of beauty to change. "
Tags: marketing advertising branding trend research beauty
Some Thoughts on Last Week in Boston
"Trying too hard to be cool only shows that you have absolutely nothing to say."
Tags: graffiti marketing advertising streetart
Part of Terry Heaton's TV News in a Postmodern World series.
Tags: advertising internet local likemind
"The ad generator is a generative artwork that explores how advertising uses and manipulates language."
Tags: advertising flickr copywriting marketing
2006 Agency Of The Year: Nobody
"What should an agency of the year look like? In my eyes–in this era of the rising “you�–an agency must embody ten critical attributes and capabilities"
Tags: marketing change culture advertising business management
Placing Ads Anywhere and Everywhere
New York Times documents some of the stranger places advertising is showing up.
Tags: advertising marketing strange trend
Brands Produce Their Own Shows
"More marketers are creating their own TV shows in the hopes of endearing viewers to the brands behind them."
Tags: marketing advertising movies television branding nytimes
Out-of-Home Still Out Of Sight, Ad Demand Surges
"Out-of-home remains the second-fastest-growing ad segment behind the Internet."
Tags: advertising economics
The Decomposition of the Television Set
"These changes aren't evolutionary shifts. They are revolutionary. And, as with revolutions, two things can happen. You win big, or you lose big. There generally is no revolutionary middle class."
Tags: television marketing advertising future
2006 Advertising/Design Goodness Year in Review
"Thanks to all of you for making the year 2006 of Advertisng/Design Goodness such a sucess. Let’s have a look at what I think is the best of the year."
Tags: marketing advertising design bestof2006
"The brain is a parallel processor - it simultaneously processes many different types of information . . Effective teaching employs a variety of learning strategies. So having different ways of communicating and and different levels of communication might
Tags: marketing advertising brain learning
Is Mad. Ave. Ready To Go Naked?
"These brash Brits say they have the cure for what ails the ad business these days. Is Naked Communications a real revolution, or just Brand X in a new box?"
Tags: business advertising marketing communication planning
"This should be understood as a radical new alternative to marketing aspiration (image). It is about being involved in things you have a passion for vs passively buying something which might make you look good."
Tags: marketing advertising passion enthusiasm
"There's something about a low-end brand that offers a sense of authenticity, particularly among those who feel jaded by traditional advertising."
Tags: culture trend advertising marketing
Advertising is Dead - Interview with Tom Himpe
"I caught up with Tom Himpe, the author of Advertising is Dead, Long Live Advertising and chatted with him about his book, advertising and Brussels…"
Tags: interviews advertising marketing strategy change innovation
Bidding for time and attention
"Sponsoring the individual consumer, regardless of the media he or she consumes, provides one smart path forward."
Tags: attention marketing advertising
"It's about how brands today need to show some respect to consumers, think about building communities . . . and brand experiences not simply rely on interrupting people through broadcast advertising."
Tags: marketing advertising innovation trend technology
Messing With Your Brand's Logo Is No Longer A No-Go
"Though MTV has been known to constantly update its logos, branding experts were at a loss to remember the last time a marketer tweaked its logo in an ad."
Tags: branding logos design advertising trend
"In this model, there would be an evolving non-linear brand narrative. Different channels could be used to communicate different, self-contained elements of the brand narrative that build to create an larger brand world."
Tags: marketing planning advertising community media2.0
Idea Factories: Renegade Marketing Group
Story about Renegade (where I work) and how it's an idea factory.
Tags: marketing advertising business collaboration ideas
Transmedia planning & brand communities
"I really like the transmedia planning model, because I think it addresses those two weaknesses of media-neutral planning: ignoring that different media are better at different things, and that people are social beings."
Tags: advertising community planning marketing
New audience metric needed: engagement
"Well, as an advertiser I want to talk to an audience who’ll actually DO something. Yeah, I’m hoping to get a sale."
Tags: engagement advertising blogs marketing media2.0
Engagement Is Meaningless Without Sales
"So how do we measure engagement? Whatever the solution, and it should depend on the unique circumstance, the connection to sales is imperative."
Tags: engagement marketing advertising
Embed marketing in products: Crispin Porter + Bogusky CEO
"Google and Starbucks both don’t use much traditional media to get their message across, he said. But that’s because their marketing is embedded in the brand."
Tags: business advertising design trend
Ad Agencies Being Left Out of the Innovation Party?
"For advertising to succeed and move up the ladder, it needs to break away from ego-centric creativity, the 'Madison Avenue' and 'Ad guys' nomenclature that's more albatross, than asset and sharpen its collaborative processes."
Tags: advertising business innovation
What portion of Google's revenue is Search versus Contextual?
"Google derives about 78% of its advertising revenue from Search, and the remaining 22% comes from other sources, primarily Contextual."
Tags: google business search advertising money
"Reginald Pike's Yael Staav takes us from model to billboard in under 60 seconds in this impressive new spot from Dove."
Tags: video advertising culture beauty marketing health fashion bestarticlesof2006
Finally, some honesty in the business.
Tags: funny video advertising business
Are Marketers Serious About Ceding Control to Consumers?
"Customer service becomes a powerful media department when consumers chronicle their experiences with your brand."
Tags: marketing advertising business
Engagement Is a Euphemism For Measuring the ROI of Brand Advertising
"Between Google, with its algorithms . . . and TV brand advertising, with its outdated input metrics that are useless for measuring real return on investment . . . is the “fuzzy middle� where the battle for the future of advertising will be fought."
Tags: advertising engagement business marketing television
More on the PayPerPost Debate (or "Tim Draper where are you!?!?!)
Jason Calcanis on PayPerPost as what he calls 'deceptive marketing.'
Tags: blogs advertising ethics marketing
Brands Crazy for a Second Life
"SL has achieved "memeiness", meaning that journalist and bloggers . . . are very happy to write about another brand legitimizing this new virtual world. Companies aren't so interested in the audience, but the PR that their SL presence can generate."
Tags: secondlife advertising marketing
"Are industries based upon rapid fire information inherantly less stable than ones based on selling material goods?"
Tags: advertising media marketing business videogames
"If you talked to people the way advertising talked to people, they'd punch you in the face."
Tags: advertising marketing comics funny
SteelPixel Web Hosting and their No-Advertising Model (Word-of-Mouth-Marketing)
"We don’t really spend money on advertising because we feel the dollars a customer spends with us should improve the services we provide them."
Tags: marketing advertising trend customerservice
"Advertising, and marketing in general, is about capturing the imagination, finding those little nuggets in people lives that relate to the brands we represent."
Tags: advertising marketing planning business management
"This is, basically, my schtick, if you'd asked me to come and speak at a conference at any time in the last couple of years this is probably what I'd have done."
Tags: branding marketing presentation planning advertising strategy
Is this the future of advertising?
"An attractive woman comes up to you and asks if you'd be kind enough to take her photo in front of the Golden Gate Bridge. Naturally, you agree. As you're lining up a good shot, you can't help but notice the camera's sleek, lightweight design. Sucker."
Tags: advertising marketing wom
The State of OMMA: Making It Up As We Go Along
No one has any idea what they're doing. "As Rishad pointed out, when someone hands him shit, he says, great, it’s fertilizer. There’s never been a more fertile time for innovation in media, marketing, and advertising."
Tags: advertising media2.0 marketing business trend
Advertising's New Idea: Don't Push the Product; Pull the Consumer Instead
Advertising's New Idea: Don't Push the Product; Pull the Consumer Instead
Tags: advertising marketing business innovation trend
People are cheaper than ad space
"What I've tended to conclude from this experience is that for a lot of businesses people are cheaper than ad space - that it costs less on an ROI basis to get some guy to stand in the cold for eight hours a day than it does to take out an ad"
Tags: advertising marketing trend business
Engagement Video Series: Noah Brier of NoahBrier.com
My semi-coherent thoughts on engagement.
Tags: marketing advertising engagement
Media and Consumers Emerge as Threates to Agency Creativity
"While ad agencies used to have a monopoly over creativity, this no longer appears to be the case."
Tags: marketing advertising cocreation media2.0 business
Research Note: Show Me the Money Markets, Networks, and Communities
"The next great game isn't about just microchunking ads (preroll, postroll, blah, blah) - it's about making ads part of the hypercultural and part of the hypersocial."
Tags: marketing trend media2.0 myspace advertising internet
"Your sleek design may be more aesthetically pleasing and practical, but it falls apart immediately when used as a weapon. I may be clunky and old-fashioned, but I'm easily heavy enough and sturdy enough to crush a man's skull."
Tags: funny advertising apple
Smile, Smile...The House is on Fire
"The next time a fire starts burning, pull out a bottle of Jack, pour a drink, and enjoy the nullification of the old guard, the unwillingness to change, the voodoo metrics, the shouting and consumer torture."
Tags: marketing media2.0 advertising
"Adam Gayner is the chief strategist at thread. Thread is a multi-disciplinary, idea driven New York ad agency, oriented toward Gen. X and Y."
Tags: advertising marketing business innovation interviews
The Marketing Times Are A-Changin' [PDF]
"The marketplace of old resembled a mass of caterpillars hanging around the tree of traditional media, venturing down the branches of mass distribution, and consuming the offshoots of brand advertisers."
Tags: advertising branding media2.0 attention creativity marketing
7 things I learned at wieden and kennedy (portland edition)
Russell Davies reflects on the advertising industry.
Tags: advertising business branding design management planning tips
"What if [publishing companies] took advantage of the network's unique virtues?"
Tags: books advertising media internet
Up Periscope: YouTube as the raw feed of contemporary culture
"There are too many things out there, moving too quickly, and too many things in here, colliding too often, for a single editorial perspective to serve. As usual, the middle falls out. What I want is key word notice plus raw feed follow up."
Tags: youtube culture media2.0 magazines advertising
"In summary, there's no easy solution. There's a big opportunity (though very tough job) for someone to come up with a meaningful metric that weighs a bunch of factors."
Tags: attention internet trend statistics business advertising
Agency Business Opportunity: Brand Archaeology
"If agencies were smart, they would be scrambling to set up Brand Archeology departments staffed with researchers and lawyers whose sole job is to find lapsed trademarks."
Tags: branding business history advertising marketing
MySpace Should Let Users Create Their Own Magazines
"MySpace could sell advertisers into an ad page pool and then let the USERS choose which ads to put in their publications. Such user placement would be a great implied endorsement to friends who read each other’s custom publications."
Tags: myspace magazines advertising
Everything Is Media: The Online Retailer Edition
"If consumers could actually see how this type of advertising on retail sites was effectively lowering their prices  and not just interrupting their shopping with unsolicited brand messages  that would be way cool."
Tags: advertising internet amazon
Google CEO wants $74 billion TV ad market
"Google is preparing to deliver 'targeted measurable television ads' and Schmidt says Google has 'a good shot at it.'"
Tags: advertising television google
Are Advertisers Suffering From Addiction?
"If we are headed to a world where consumer attention becomes far less attainable with paid media, then where does that take us? I believe it means we’re approaching an age where real competitive differentiation becomes a better overall brand experience
Tags: advertising marketing attention branding trend
interesting things that are going on
"Russell Davies talks about some of the interesting themes/topics/trends he's seeing in the media/marketing/advertising world."
Tags: marketing business media2.0 community advertising trend
"High on the list of new rules is an entirely different approach to advertising . . . This is what smart ad executives mean when they refer to "transparency"  precision in a world formerly dominated by blue smoke and mirrors."
Tags: marketing advertising business television commercial
The death of the double entendre
"Advertising has forgotten how to be subtle. Worst of all, it requires no cultural competencies to decode."
Tags: advertising culture marketing sex bestarticlesof2006
MySpace's Business Model Conundrum
What happens when MySpace users capitalize on the attention they're getting and convert themselves into branding/advertising opportunities?
Tags: myspace attention business branding advertising
"In the old static-network world, it made no sense to send people to other networks; in the new, fluid world, they’re going to go there anyway, and so the best thing to do is to help them find the best stuff, redefining the value of a network."
Tags: business advertising marketing identity branding networking
An amazing ad on the side of a building from an ex wife to her husband . . .
Tags: funny advertising
The Grups and Thinking Beyond Demographics
"Clearly, we need better tools that can help us to examine the psychographics of an audience and to buy and measure performance this way."
Tags: demographics advertising marketing culture
BBDO West's Anti-Graf Ads for San Francisco
"While the world fights AIDS, poverty, global warming, education, and more, it's interesting that BBDO chose - of all things - an anti-graffiti campaign as the first benefactor of their free support."
Tags: graffiti advertising charity
Put Your Words in Materazzi's Mouth
Brilliant. An advertising agency tests out copywriter's by having them write subtitles for the Zidane headbutt exchange. (You can also just do it for fun and send to a friend.)
Tags: funny video soccer copywriting advertising viral marketing
A conversation between an advertiser and a big company about consumer generated media . . .
Tags: funny advertising business marketing cgm
"My views on how planners can best involve themselves in the creative process."
Tags: planning advertising creativity process
The Second Crop of Mac Ads is Finally Here!
Amazing spoof of the current "I'm a Mac" ads from Best Week Ever.
Tags: funny video commercial apple advertising
An incredibly honest self-evaluation from Wieden+Kennedy London.
Tags: advertising management business marketing bestof2006
Google Checkout Supports Its Core Search Business
"I believe that it’s [Checkout} actually positioned to solve a perplexing and core problem at Google – how to drive more search ad revenues, especially in the retail sector where search spending is plateauing for top keywords."
Tags: google advertising ebay adsense money
"The message reflects one of W+K founder Dan Wieden's sayings, "You're only good to me after you've made three tremendous mistakes." (See also our 'Embrace failure' sign.) Hence, the 12's advice to everyone at W+K : Fail Harder."
Tags: art design advertising management
Why Advertising Agencies Don't Get R&D
"Why the heck are advertising and marketing agencies so often so late to invest in or experiment with new technologies and emerging media, while the marketers and clients demonstrate increasing interest and tendency to pursue them directly?"
Tags: advertising innovation marketing business research
Fred at A VC explains why he runs ads: Not for himself, but because there's someone out there who needs the money.
Tags: advertising charity
Advertising In the Post-Advertising Era
"In a post-advertising era, when the consumers are in complete control of brand perceptions, there’s only one effective way to “advertise�  create REALLY great products and services that people love and that offer an unrivaled experience."
Tags: marketing advertising branding cocreation media2.0
Google Launches ValueClick Killer
"In other words, Google is launching a fully-fledged cost-per-action  otherwise known as affiliate marketing  network."
Tags: google advertising search
Apple's mean-spirited ad campaign
"Apple hopes to shift the debate away from a battle over specs and value and toward a battle we can all understand: cool kid versus nerd. But . . . isn't smug superiority (no matter how affable and casually dressed) a bit off-putting as a brand strategy?"
Tags: apple advertising commercial
Google's tv eavesdropping plan
"By using its microphone to listen in and then connecting to an online database it could identify the show, and how far through you are."
Tags: google future television advertising attention
"Consistency assumes that presentation and messaging are the only model for brand marketing. That is simply not how communities, word of mouth, interactivity, experiences, imitation and other proven good ideas work."
Tags: marketing advertising trend business
Wes Anderson American Express Ad
"The brilliant Wes Anderson My Life, My Card ad starring Jason Schwartzman and a cast of, er, um many!"
Tags: video advertising commercial creditcard funny
Russell Davies: "Inspired by the splendid Guy Kawasaki here are The Top Ten Lies Of Ad Agency Account Planners."
Tags: planning marketing advertising lists
"From what I have found, below are the current top 400 higest paying Internet search keywords as of May 23, 2006 that I could find using Google’s AdWords tool."
Tags: search advertising adsense google
"What does it mean when consumers become producers  of commercials."
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"Consumers are the new medium for marketing 2.0  they are the medium and the message."
Tags: advertising marketing media2.0 socialnetworking
"The name's Trev. I'm 27, totally super fucking hip, and am a copywriter at a global ad agency in New York City."
Tags: advertising cartoon funny nyc marketing
Esther Dyson on the Evolution of Marketing, and Attention vs. Intention
"People go on the Web in search of attention; they don't want to give it as much as get it."
Tags: attention interviews marketing advertising future
We're All Stellar Designers, Now
"Put it this way: if one of the primary tasks of the design press is to seek out interesting work to feature in its editorial pages, then it’s hard to imagine much advertising aimed at designers ever being featured. It’s just not good enough."
Tags: design advertising magazines
Why Don't Ad Agencies Advertise?
"If agencies hype the importance of branding campaigns for public companies to enhance their image among investors, why is it that Interpublic, Omnicom, Publicis and WPP don't support their brand images on Wall Street?"
Tags: advertising marketing branding business pr
TiVo is going to offer advertisers the chance to create content on a pay-per-download basis . . . wow.
Tags: tivo ondemand advertising marketing media2.0
Laura Fields and the Page Three Sutra
Looking at the convergence of advertising and news on Page Three of the New York Times.
Tags: design advertising culture nytimes
Rethinking Every Rule of Reinvention
Four Strategies to Avoid at All Costs
Tags: marketing advertising branding bestarticlesof2006
"Renegade execs predict that the branding opportunities of the future lie in filtering, repackaging and ultimately paying for quality consumer-generated content."
Tags: media2.0 future marketing advertising
TV after Advertising (and Advertising After TV)
"TV's liberation from advertisers shouldn't have sent brands running to find a new unrelated medium on which to promote themselves; their panicked migration to the Internet. . . only bespeaks a lack of faith in the selling power of the products . . . "
Tags: marketing advertising media2.0 innovation
"Disney said it will make episodes of its shows available online, for free and on-demand, the day after they air on broadcast."
Tags: disney television media2.0 advertising
"Audience relationship businesses take these proliferating content options as an opportunity, rather than a challenge. The more options there are, the more value that can be created by organizing, packaging, presenting and adding to these options for spe
Tags: advertising unbundled media2.0 community attention
Mark Lewis thinks about the future of the agency.
Tags: advertising business future media2.0 marketing
attentionomics testing and urban spam
On bar postcards: "They sit, modestly at the edge of our attention-field and they'll only 'succeed' if they're sufficiently engaging, interesting or useful for us to want to march over and look at them, read them or ideally, use them."
Tags: media advertising attention marketing design
The clickthrough's tyrannical efficiency
"Literally. The web unbundles the bundle - each story becomes a separate entity that lives or dies, economically, on its own."
Tags: unbundled advertising newspapers craigslist journalism media2.0
Chernobyl. Causes and consequences.
A great print ad for a special National Geographic issue on Chernobyl.
Tags: design magazines advertising russia
"As a brand it would be good to keep in mind Gardner's advice - 'It occurs to me, (insert your brand here), that you spend too much [money] trying to be interesting. Why don't you invest more [money] being interested?'"
Tags: branding collaboration marketing passion advertising
The Art of Driving Your Competition Crazy
"Companies go astray when defeating the competition becomes more important than taking care of customers. When companies become obsessed with the pursuit of excellence, by contrast, they often reach new levels of greatness."
Tags: business competition advertising marketing passion
adidas gets it right with adicolor
A German billboard campaign uses street art right.
Tags: streetart graffiti advertising
Understanding Google: Exclusive look at a JupiterResearch report
"Jupiter warns that Google's insularity and intense focus on organizing consumers' information may not scale."
Tags: research google search advertising
"This post, however, is about how clever creatives translate different aspects of print media into advertising metaphors. How do most people see a magazine? It has color, it comes in a certain size and it is flat."
Tags: advertising creativity magazines
Agencies Slow to Embrace New Media: Not the Problem
Gary Stein: "I certainly don't mean that the spread of digital technology is not an important thing for business and for advertising. But if you're focused on the technology, you're going to solve the wrong problem."
Tags: advertising marketing media2.0 internet