TAG: brandedutility
Benjamin Palmer talks at Cannes
"Now, the competition is not another ad, it’s everything. You’re five minute experience has to be better than anything else someone could be doing with their life."
Tags: marketing brandedutility advertising attention
Branded Utility: Interview With Johnny Vulkan of Anomaly
"Brands being genuinely useful to their customers, employees, suppliers and the people they touch."
Tags: brandedutility marketing business interviews trend
"By looking at marketing as a service rather than a message, marketers are sure to gain competitive advantage, enhancing their product offerings and engaging their customers and prospects in fresh and meaningful ways."
Tags: marketing brandedutility business trend
Brands are "used to living in a world of quite crisp lines but those lines are getting less clear. The best response, it seems to me, is to forget about the increasingly suspect goal of 'message delivery' and try and get more interesting, more useful or i
Tags: branding marketing trend brandedutility media2.0
"I thought I'd bounce around a few thoughts. It's basically about taking a few key trends and looking at them at a different angle."
Tags: trend marketing brandedutility blogs curation
"At a time when people are constantly asking “what’s in it for me?�, isn’t it blatantly obvious that the best way to engage someone is to be useful to them?"
Tags: branding marketing engagement web2.0 brandedutility