TAG: branding
QVC aims to own 3.8% of alphabet
"But this short post isn’t really about QVC, or the absurdity of owning a letter. It’s about the absurdity of owning just about anything."
Tags: marketing branding funny
"Which is the real logo?"
"Today that same market is telling rappers to please shut up. While music-industry sales have plummeted, no genre has fallen harder than rap."
Tags: hiphop music business branding
"Many savvy companies are starting to realize that a good name can be their most important assetâ€â€and actually boost the stock price"
Tags: business branding marketing finance stock
If It Says McDonald's, Then It Must Be Good
"Some food tastes better to children if they think it came from McDonald's, a small study suggests."
Tags: nytimes food branding psychology youth
As grouped by their dominant design elements.
Tags: design branding logos terrorism
"This is a confident design. Coca-cola is acknowledging that we all know the product, so just drink it. They've given similar treatment to the majority of the Coke line, including Diet and Zero. Simple, back to basics, pure equity."
Tags: design packaging coke branding simplicity
Teens Schizophrenic About Their Brands
"Millennials have complex feelings about brands unless, of course, it's Apple. "
Tags: branding marketing research youth apple
Seems that everything is 'becoming a brand'.
Tags: branding funny marketing
Trench Warfare: Blogs, Podcasts and Vidcasts
"When you first start a blog, like The Simpsons, it’s a very badly drawn character. But as you continue, it starts to look more like you, you find your niche and you build your brand."
Tags: blogs conference branding
"People need to believe in things and “brands� give them a reason to believe. Whether it’s an attitude they agree with or content they can depend on viewers . . . go most often to the places they can count on (and then, of course, adverisers follow,
Tags: marketing branding youtube media2.0
7 Branding lessons from the Dove campaign
"A global research project told them [Dove] that of the 3200 women they had surveyed, only 64 of them (or 2%) were prepared to call themselves beautiful. Seventy-six per cent of the respondents wanted the idea of beauty to change. "
Tags: marketing advertising branding trend research beauty
Beyond the X's and O's, a Lesson in How to Be Big
"For starters, protect the product by limiting its exposure."
Tags: nytimes sports marketing branding business television media
Brands are "used to living in a world of quite crisp lines but those lines are getting less clear. The best response, it seems to me, is to forget about the increasingly suspect goal of 'message delivery' and try and get more interesting, more useful or i
Tags: branding marketing trend brandedutility media2.0
Draft article on drinks innovation
"The increased extent to which consumer culture leads market development means that the gap between marketing ideas and innovation ideas is paper thin. And perhaps it has been ever since Sol put its slice of lime in the top?"
Tags: cocktailculture alcohol branding marketing cocreation innovation
Jay-Z to help relaunch Cherry Coke
"Jay-Z is set to help relaunch Cherry Coke. The rapper's Rocawear firm will design the new can, and the product's TV commercials."
Tags: branding marketing design trend music
"Experience exists only in the minds of your customers. When a person engages with your products, services, and environments, a set of distinct human qualities comes into play:"
Interview with Robbie Vitrano of Trumpet Advertising
"We now refer to ourselves as a brand studio. We like the concept of a studio as a place to study and solve problems. It is expressly media neutral."
Tags: marketing branding change neworleans
Clay talks about elegance, one of my favorite themes of the moment.
Tags: elegance branding marketing design
Point number 1 out of 9 for determining whether you have mojo: "Have a higher purpose. I know I’ve said this before, but it’s essential to mojo to believe in something beyond your own needs."
Tags: remarkable branding marketing
Brands Produce Their Own Shows
"More marketers are creating their own TV shows in the hopes of endearing viewers to the brands behind them."
Tags: marketing advertising movies television branding nytimes
Michael Bierut explains the new Saks' identity by Pentagram
Tags: design branding packaging shopping typography logos
"Let's all expect more from the businesses from which we buy, and expect more of the companies where we work. Marketers and executives: how can you can make your brands more worthwhile?"
Tags: branding marketing ideas
How Transmedia Storytelling Begat Transmedia Planning... (Part One)
Henry Jenkins on transmedia planning.
Tags: planning media2.0 branding marketing transmedia
1. Marketing should make the world better. 2. Millennials are about to change the world (more). 3. Brands are anthropomorphic.
Tags: marketing branding youth trend
Would You Like Me To Seduce You?
"[These products] are being differentiated by the difference they make in our lives and the attitudinal difference it creates in the passionate zealots that participate in these new consumer cults."
Tags: design branding marketing identity consumerism
Messing With Your Brand's Logo Is No Longer A No-Go
"Though MTV has been known to constantly update its logos, branding experts were at a loss to remember the last time a marketer tweaked its logo in an ad."
Tags: branding logos design advertising trend
"As Mr. Schultz sees it, customers get a new cultural experience and Starbucks gets a 'halo'  the associations people have with beloved music, with 'quality, good will, trust, intelligence.'"
Tags: starbucks nytimes branding business
"And of course, that’s the trap for most brands. They confuse social media with traditional communication channels, and they do what they know: talk at people instead of with them."
Tags: marketing branding business media2.0 socialnetworking
"This is, basically, my schtick, if you'd asked me to come and speak at a conference at any time in the last couple of years this is probably what I'd have done."
Tags: branding marketing presentation planning advertising strategy
"At a time when people are constantly asking “what’s in it for me?�, isn’t it blatantly obvious that the best way to engage someone is to be useful to them?"
Tags: branding marketing engagement web2.0 brandedutility
When the packaging makes it perfect
"Great packaging makes shopping more fun, and, as Tiffany has proved, occasionally elicits cash from impressionable people like me."
Tags: design branding packaging marketing fashion
Why lonelygirl15 Matters/Doesn't Matter
"Online personality is a shifting, strange thing and we should not be surprised that any person we encounter is real, fake or somewhere in between."
Tags: identity video culture youtube branding
Trust is the bond that brands.
CK's three rules of trust.
Tags: trust business branding marketing
Viral Manipulation for Fame and Profit
Trying to answer the old question of what makes something viral.
Tags: branding viral marketing culture
The Marketing Times Are A-Changin' [PDF]
"The marketplace of old resembled a mass of caterpillars hanging around the tree of traditional media, venturing down the branches of mass distribution, and consuming the offshoots of brand advertisers."
Tags: advertising branding media2.0 attention creativity marketing
7 things I learned at wieden and kennedy (portland edition)
Russell Davies reflects on the advertising industry.
Tags: advertising business branding design management planning tips
Agency Business Opportunity: Brand Archaeology
"If agencies were smart, they would be scrambling to set up Brand Archeology departments staffed with researchers and lawyers whose sole job is to find lapsed trademarks."
Tags: branding business history advertising marketing
Influx is holding a cool looking conference on October 3, 2006.
Tags: strategy branding conference marketing
Three Of Man's Closest Relationships With Brands
"Three of the five deepest emotional investments of local resident Ken Bowman are currently Apple, American Apparel, and Starbucks, sources close to the 27-year-old graphic designer said Monday."
Tags: funny branding business cocreation relationships
Are Advertisers Suffering From Addiction?
"If we are headed to a world where consumer attention becomes far less attainable with paid media, then where does that take us? I believe it means we’re approaching an age where real competitive differentiation becomes a better overall brand experience
Tags: advertising marketing attention branding trend
The Ten Biggest Themes of 'What Teens Want'
A great roundup of teen trends from Anastasia at YPulse.
Tags: youth research trend branding business marketing
The anatomy of the 21st-century marketing professional.
Tags: branding marketing trend business strategy planning technology
When a Brand Taking From Subculture Goes Wrong
"If the idea behind borrowing from subcultural phenomena is to look cooler or smarter than you are, it's critical to remember two things: 1)don't stray too far afield from your brand's comfort zone, and 2)nothing truly cool or smart tries to be that way."
MySpace's Business Model Conundrum
What happens when MySpace users capitalize on the attention they're getting and convert themselves into branding/advertising opportunities?
Tags: myspace attention business branding advertising
Ruthless Focus on the Customer
From the Mini Cooper to Whole Foods, companies and brands are discovering how superior customer experience keeps 'em coming back for more
Tags: design business branding marketing trend
Russel Davies' presentation on brands and blogs.
Tags: blogs branding marketing
"In the old static-network world, it made no sense to send people to other networks; in the new, fluid world, they’re going to go there anyway, and so the best thing to do is to help them find the best stuff, redefining the value of a network."
Tags: business advertising marketing identity branding networking
Paul Rand's Logos, Flags, Escutcheons
"The effectiveness of a good logo depends on: a. distinctiveness - b. visibility - c. useability - d. memorability - e. universality - f. durability - g. timelessness"
Brand Proving Grounds -- Oxyride Batteries
"So before you embark on creating your BPG, start by answering some simple strategic questions 1. Who are you trying to talk to? 2. Does it communicate the brand idea? 3. Will it break through the clutter? 4. Have you got a seeding strategy?"
Tags: branding marketing science
Can Burberry save itself from the tacky British yobs who love it?
Tags: branding business apparel fashion marketing culture
Creating & Maintaining a Web Style Guide
"This article describes how to create and maintain a web style guide to better manage your organization’s web presence."
Tags: styleguide design branding tips
Design and the World Cup: what can we learn?
A critique of the 2006 World Cup design.
Tags: logos design branding soccer
Recent Rebrandings 13: All FutureBrand
I really like the International Rescue Committee and the Yuerba Buena logos. MasterCard I'm not so fond of.
Tags: logos branding design inspiration
Brands and 2.0 - proceed with caution
A good look at brands in a 2.0 world.
Tags: branding media2.0 marketing
Ford is documenting their attempt to save the company.
Tags: branding business cars marketing blogs video
"'Consumer-generated ads make sense for some brands and not for others… if you don’t have an insight to back up your idea, you’ll fall flat on your face.' - Noah Brier, Senior Writer at Renegade Marketing"
Tags: cgm quotes media2.0 branding
Advertising In the Post-Advertising Era
"In a post-advertising era, when the consumers are in complete control of brand perceptions, there’s only one effective way to “advertise�  create REALLY great products and services that people love and that offer an unrivaled experience."
Tags: marketing advertising branding cocreation media2.0
"Bazooka’s chief problem was the fact that the tiny comics that come wrapped around the gum weren’t funny to anyone born after 1962."
Database of American Proprietary Eponyms
Popsicle, escalator and rolodex are all trademarks. Who knew?
Tags: branding marketing names culture
The Mysterious Power of Context
"A good logo, according to Paul Rand, provides the 'pleasure of recognition and the promise of meaning.'"
10 principles Nike lives by.
Tags: nike management marketing branding
Individual Talent as Media Brand
"As Google continues to destroy the value of branded content, individual media brands may be the last line of defense."
Tags: branding identity blogs media2.0
"In a world where people are looking for brands to be more human and authentic, perhaps behaving predictably has issues."
Why Don't Ad Agencies Advertise?
"If agencies hype the importance of branding campaigns for public companies to enhance their image among investors, why is it that Interpublic, Omnicom, Publicis and WPP don't support their brand images on Wall Street?"
Tags: advertising marketing branding business pr
"Approach every job like an amateur. Be stupid. Ask a lot of questions."
Tags: branding marketing design
Rethinking Every Rule of Reinvention
Four Strategies to Avoid at All Costs
Tags: marketing advertising branding bestarticlesof2006
A really interesting New Yorker article about Muzak and its attempts to rebrand itself from an elevator music to an audio branding company.
Tags: business marketing branding music
Lindon Leader, he of FedEx logo design fame and fortunre.
Tags: logos design branding interviews
"The results of the international contest of logos, trademarks and corporate identity Identity: Best of The Best 2006"
Tags: logos branding design inspiration
"But what if … what if we had a graphic vocabulary that actually meant something? What if it were a hard fact that, say, an open swoosh = transition, and a closed swoosh (halo) = transition completed."
Tags: design branding history language
The Mistake of Extending Brands
"In trying to protect and expand its brands, network television is shooting itself in the foot with an all or nothing strategy involving those brands."
Tags: unbundled television branding internet
"As a brand it would be good to keep in mind Gardner's advice - 'It occurs to me, (insert your brand here), that you spend too much [money] trying to be interesting. Why don't you invest more [money] being interested?'"
Tags: branding collaboration marketing passion advertising
"This helps makes the argument that brands can no longer rely on media or other forms of communication but must influence the cultural fabric of how or what consumers wish to see."
Tags: unbundled marketing consumerism branding
Productivity: Meet, Greet, Then Market
"These days, the best way to get people's attention is not to engage consumers with a brand, but to host or facilitate a context for people to engage with one another."
Tags: media2.0 branding marketing community
"monochrom's attempt to evaluate the actual power of brands by making Austrian people draw a total of twelve logos (nine international, three typically European) from memory, 25 people per brand. Salut, share of mind!"
Tags: branding logos design marketing research
Thinking through what brands you ally yourself with and why.
Tags: branding design business marketing
Brand extractors would go into companies and find those ideas that they had thrown away but shouldn't have.
Tags: business branding marketing
Five questions on the role of the CMO and the future of marketing, as answered by Howard Handler, chief marketing officer for Virgin Mobile USA.
Tags: business marketing interviews mobile branding
Logoworks.com will make a logo for your company on the cheap. Apparently they manage to do this by simply copying the logo's of other companies.
Readers around the world were polled and the winners have been announced.
Tags: funny branding design sex
Shopper's eye view of ads that pass us by
"Only by getting to know consumers better can advertisers cut through the clutter, he believes. "We really need to go back to basics to understand that people don't want 3,500 media messages every day. You probably only want three that are relevant to you
Tags: advertising research attention branding marketing
grey goose's good tastin branded entertainment
"Iconoclasts, Grey Goose vodka's venture into branded entertainment, debuted last week on the Sundance Channel."
Tags: branding alcohol television posted
Adaptive Path: "Every large corporation has a marketing strategy that outlines what it wants to say to customers, but many of them still aren’t using their homepages effectively to highlight that message."
Tags: architecture branding internet design marketing usability posted
Simon Williams: The 10 New Rules of Branding
"The marketing community needs a new set of branding rules, says Simon Williams, chairman of New York-based branding consultancy Sterling Group. And he’s more than happy to supply them."
Tags: branding business marketing rules lists posted
" New visual strategies are connecting brands to consumers at a visceral level via stripped-down brand identities and communications."
Tags: branding design simplicity posted
"Here are some of the endless numbers of activities that can stimulate your brain. The one key ingredient is to have an open mind."
Tags: branding lifehacks creativity health tips posted
Including the top 10 reasons to love Nike.
Tags: nike lists branding business posted
How the swoosh came to be for only $35.
Tags: branding design nike posted
A good story of the final logo Paul Rand designed.
Tags: branding logos design posted
A cognitive analysis of tagging
" "Or how the lower cognitive cost of tagging makes it popular"
Tags: branding tags interface science usability posted
"In design, and particularly logo design, the pessimistic axiom that “everything has already been done� is becoming more and more true"
Tags: branding business design logos tips posted
"Looking at the Google logo, it says to me, "Hi! I'm not very bright and I love looking directly at the sun!""
Tags: funny branding logos design google posted
GoogleOS? YahooOS? MozillaOS? WebOS?
Kottke riffs on the idea of a web operating system
Tags: branding internet ideas os predictions future technology posted
Interview With Niku Banaie, Director Of Innovation At Naked
"Over the course of a 2 part interview IF discusses with Niku Banaie, the director of innovations, about advertising, Naked and their approach to creativity."
Tags: interviews marketing creativity branding posted
Inc.: "Refining your company's message is an ongoing process and it requires considerable discipline."
Tags: business branding copywriting language posted
"A thought struck me about how successful, modern mainstream brands (think Jet Blue, Axe, even Fox News) now behave. They act like insurgents."
Tags: branding business marketing trend posted
Customer Relationships are Fundamental
Feedster CEO writes about turning on customers to your brand through blogs.
Tags: blogs business branding posted
Welcome to the real David Gensler and what he really thinks about everything. Co-Founder and President of the KDU and considered by many to be the top youth culture strategist in the world,
Tags: posted design branding marketing advertising business hiphop music interviews
William Safire goes off on "branding"
Tags: branding marketing nytimes language posted
Read the label, love the product
Words brand as strongly as visuals
Tags: writing marketing branding posted
Art and culture are open to interpretation. Why must we give them fixed identities?
Tags: art culture branding design posted
Compares the mentions of love vs. hate for brands as listed on Google
Biggest Brand Winner & Loser of 2004
iPod is the winner and Coca-Cola C2 is the loser
Tags: bestof2004 branding ipod
Building a Brand by Not Being a Brand
How American Apparel has found success
Tags: branding fashion nytimes
An analysis of Wired's "Decline of Brands"
Tags: branding
Nine reasons
Tags: branding
Tombstone for the Death of the Brand
Gary Stein's take on branding after reading the new Wired article
Tags: branding
Sure, there are more brands than ever. But they're taking a beating - or, even worse, being ignored. Who's to blame? A new breed of hyperinformed superconsumers. (That's right - you!)
Tags: branding
Coke takes over parts of the brain that Pepsi can't reach
Scientific research has shown the connection people have with brand imagery
Tags: branding marketing research science
Mustard now comes in dozens of varieties. Why has ketchup stayed the same?
Tags: branding
Tags: branding
Presidential ImagePower® Study Compares Bush and Kerry to Well-Known Brands
Non-sponsoring brands not allowed in to the Olympics
Tags: branding
Tags: branding
Advergames build brand awareness
Genericized trademark entry from wikipedia
Tags: branding
DaimlerChrysler explores brand for younger buyers
Tags: branding
The business side of social media
Tags: blogs branding internet marketing
Will the Tiger finally break Windows?
Will the iPod's market dominance be the tipping point to displace PCs?
Tags: branding innovation marketing trend
Because men need their own tissues
Tags: branding marketing strange
Burger King Site Shows Little for Viral Efforts · MarketingVOX
Brand Autopsy: Brand Loyalty Matrimony