TAG: cgm
Harry Potter Wizardry Trumps iPhone Buzz By a Long Wand
"Just think about it: over 4% of all new blog posts reference or mention Harry Potter in some way, shape, or form."
Colbert: Content for It-Getters
"Peak content offerings, web-like referencing, harnessed users enhancing the overall work--these are the concepts that everyone is trying to master whereever new media is intersecting with old."
Tags: cgm television web2.0 trend
Understanding the 1% Rule: Motivations
The history of one-percenters from motorcycle riders to bloggers.
Tags: history marketing media2.0 cgm
"It's an emerging rule of thumb that suggests that if you get a group of 100 people online then one will create content, 10 will "interact" with it (commenting or offering improvements) and the other 89 will just view it."
Tags: community internet cgm socialsoftware
"There is nothing wrong with wanting to make money; That's just not why most people use communication tools."
Tags: cgm attention business media2.0
Little guys could take Hollywood out of the picture
"For Hollywood, the solution is not in expanding distribution into new digital channels but in rethinking its entire business model for content creation."
Tags: business internet movies media2.0 cgm
3 Ways to Make Consumer Generated Content Better
"To make consumer created content work. They need to inject three elements, editorial, incentives and education."
"Over time as consumer created media engulfs the other kind, it's possible that completely new norms develop around the notions of talent and artistic ability."
Tags: design history myspace cgm video
A conversation between an advertiser and a big company about consumer generated media . . .
Tags: funny advertising business marketing cgm
Job Opportunities At Nielsen BuzzMetrics
Max is a really cool guy and BuzzMetrics is doing some fascinating stuff. If you're looking for a job in marketing/media in the NYC area, check it out.
Tags: jobs marketing media cgm research
Advertisers grapple with consumer online revolution
"Consumers are hijacking top global brands using blogs and online communities but advertising companies are trying to find ways to embrace the revolution rather than fight against it." Yup.
Tags: marketing business cgm media2.0
A look at 'prosumerism' (aka co-creation aka brand democratization) and its effects on design.
"'Consumer-generated ads make sense for some brands and not for others… if you don’t have an insight to back up your idea, you’ll fall flat on your face.' - Noah Brier, Senior Writer at Renegade Marketing"
Tags: cgm quotes media2.0 branding
"Conservatives have benefited in the recent past by keeping a firm grasp on talking points and positions. It is clear that they want to use the channels of CGM, but want that to be an amplifier of their messages."
Is There Really Something Wrong With CGM Research?
Max Kalehoff takes consumer-generated media opponent Bill Neal to task.
Tags: media2.0 cgm research marketing