NOAH BRIER ON MARKETING, MEDIA, TECHNOLOGY AND RANDOMNESS.

TAG: copywriting

if taglines were honest

"Ikea: One day you’ll be able to afford real furniture."

Tags: funny marketing copywriting

UR-txts

"Dear AT&T: Whenever you send me a service-related text message that says something like "now U can make international calls from UR phone," I want to punch you in the face."

Tags: funny mobile marketing copywriting

THE AD GENERATOR

"The ad generator is a generative artwork that explores how advertising uses and manipulates language."

Tags: advertising flickr copywriting marketing

10 Sure-Fire Headline Formulas That Work

"So, you’re seeing too many of those “how to� and list headlines, and want to try a few different angles? Let’s move beyond those common headline formulas you see over and over, and add some new blood to your attention-grabbing arsenal."

Tags: copywriting blogs writing

Put Your Words in Materazzi's Mouth

Brilliant. An advertising agency tests out copywriter's by having them write subtitles for the Zidane headbutt exchange. (You can also just do it for fun and send to a friend.)

Tags: funny video soccer copywriting advertising viral marketing

Copy Goes Here

Coudal Partner's 12 minute short film.

Tags: advertising copywriting funny design movies video posted

Interaction Design & Written Language

"Leading users through a narrative requires maintaining enough context and information to communicate current status as well as enough interest and clarity to get them to the end."

Tags: interaction usability copywriting posted

It's the Sound Bite, Stupid

Inc.: "Refining your company's message is an ongoing process and it requires considerable discipline."

Tags: business branding copywriting language posted

Ad Slogans That Would Be Perfect for Levitra, But, Unfortunately, They Have Already Been Used.

McSweeney's: "Like a rock."

Tags: advertising copywriting lists funny health posted

Getting Real: Copywriting is interface design

Go copywriters!

Tags: copywriting design interface writing posted

My Own Take on Marketing Writing

O'Reilly Radar: "It's a challenge as a writer to craft a message that hones and compresses what's important down to its essentials, in a way that makes people sit up and take notice."

Tags: marketing copywriting