TAG: facebook
"Privacy is lost not in one great flood but rather through steady erosion. Eventually, the Peeping Tom taps on your window and waves, and you don't recoil in horror and embarrassment. You wave back."
Tags: privacy facebook advertising
Facebook Ad News: Not So Light Reading
"I'm still digesting all the Facebook news. Here's a roundup of coverage with excerpts (currently being updated; check back for more)."
Tags: facebook advertising marketing
Research Note: Lord of the Flies, Or The Shape of the Faceconomy
"The synthetic relevance Facebook is pushing is a drug for the strung-out advertisers of the world: they desperately need a hit of something to make them believe they matter again."
Tags: facebook advertising marketing socialnetworking
"Beacon is the internal project name at Facebook around an effort to work with third parties and gain access to very specific user data. An example may be a purchase of a book or DVD from Amazon."
Tags: facebook business attention marketing
Google OpenSocial will (hopefully) make social apps more relevant
Charline Li from Forrester offers her take.
Tags: socialnetworking api google facebook
Google and Friends to Gang Up on Facebook
"An alliance of companies led by Google plans to roll out a common set of standards to allow developers to write programs for Google’s Orkut and other social networking Web sites."
Tags: google socialnetworking facebook api opensource
"But unlike other networks, social networks lose value once they go beyond a certain size. “The value of a social network is defined not only by who's on it, but by who's excluded,� says Paul Saffo, a Silicon Valley forecaster."
Tags: facebook technology networks
Is Investing in Facebook Worth it to Microsoft Just to Get International Remnant Inventory?
"So if you're Microsoft, and your search business isn't generating much European inventory or European advertiser interest for AdCenter, a deal like this gives you a much better story to tell."
Tags: microsoft business advertising facebook europe
Social Networking is a feature, not a destination
"As I think about the current Facebook craze and the notion of it as an all-encompassing platform, sucking in functionality from other sites across the board, I find myself skeptical."
Tags: socialnetworking longtail facebook
My Stereo Thoughts On FaceBook
"But separates are more geeky. And people do get obsessive. And in hi-fi land, just like web land, some people enjoy the putting together of the system almost more than they enjoy playing it."
the future of facebook-it's time to get serious
"The problem is that it's easy to click and join and very hard to do something constructive. "
Tags: facebook socialnetworking
Facebook Profiles Will Appear in Google Results Next Month
"Facebook is announcing Public Search Listings today, meaning profiles will be searchable through Facebook, and soon turn up on Google, Yahoo and MSN Search."
"We just went our separate ways after school or work and, well, went our separate ways. Trying to force us all back together again because we shared school years has short-term value."
Facebook Grows Up: Can It Stay Relevant?
"At 19, Mark Zuckerberg came up with a new way for college kids to connectâ€â€and started an online revolution. Now 23, he's trying to build out his business without losing its cool."
Tags: business facebook socialnetworking internet
loss of context for me on Facebook
"I do feel the need to point out that context management is still unfun, especially for early adopters, just as it has been on every other social network site. It sucks for teens trying to balance mom and friends."
Tags: facebook culture socialnetworking trend
Facebook Rate Cards, and Social Networking CPMs
"Blended together, it’s a $6.25 CPM. Those prices, even as theoretical rate card prices that’ll get negotiated down by clients, look a hell of a lot better than Levinsohn’s old $.10 CPM."
Tags: advertising facebook media socialnetworking
Slap in the Facebook: It's Time for Social Networks to Open Up
"At this point, "friend" relationships remain unique to the social networks. The web still lacks a generalized way to convey relationships between people's identities on the internet."
Tags: insight facebook internet community opensource api
Online Advertising: Facebook's secret rate card
Valleywag gets an exclusive look at Facebook's "non-existent" rate card.
Tags: facebook advertising
How social networks work: the puzzle of exhaust data
"This is communication with little hard, informational content, but lots of emotional and social content. Phatic communications doesn't get much said, but it has social effects so powerful, it gets lots done."
Tags: community data facebook twitter socialnetworking
"Due to access restrictions that limit who can see your profile, there are no ’stars’ there. I wonder - does this detract or attract? It’s kind of nice not to be confronted with celebrity at every turn."
Tags: celebrity facebook internet culture community
Scott Rafer is Facebooking, launching Lookery
"Lookery, an ad network just for Facebook app publishers"
Tags: facebook advertising startups
"As it happens, we already have a platform on which anyone can communicate and collaborate with anyone else . . . It's called the internet . . . "
Tags: facebook business socialsoftware internet aol
'omg my mom joined facebook!!'
"A nosy parent goes where the kids are and learns more than just what her kid is up to."
Tags: facebook youth parents socialnetworking privacy culture trend
The value of virtual ghettos and virtual suburbs, part #2
"Everyone wants to sell things to the rich kids, sure. But to get the rich kids to care, they've got to sell them to the cool kids first."
Tags: culture economics influence marketing facebook myspace socialnetworking
Gaining Insight From The Community
"Some of you may be aware that Facebook launched a polling service last week that allows you to run a flash poll across the Facebook network."
Widgets Suck, aka Surf to http://www.facebook.com/widgets/
"Please note that everyone, including curmudgeonly me, thinks that the people at FB are geniuses for building the Platform; and that FB uniformly calls third party add-ons applications  not widgets."
Tags: facebook widgets api extensions
All about the act of 'friending.'
Tags: myspace facebook socialnetworking trend youth culture
Just in! Facebook worth more than Antigua and Barbuda
"Yes ladies and gentlemen, Facebook is reportedly valued higher than the GDP of Antigua and Barbuda."
Tags: funny facebook internet money
Facebook's "Privacy Trainwreck": Exposure, Invasion, and Drama
Danah Boyd's analysis of the Facebook news feed fiasco.
Tags: attention facebook socialnetworking relationships trust privacy
Calm down. Breathe. We hear you.
"Facebook is about real connections to actual friends, so the stories coming in are of interest to the people receiving them, since they are significant to the person creating them." That's not true. Friends on a social network are very different . . .
Tags: facebook privacy socialnetworking culture
Social Networks are Killing Email
"Email is now a commodity feature: we can almost assume that we’ll always have some sort of messaging system no matter what software we use. Messaging puts the social in social software…"
Tags: email socialnetworking trend youth facebook
Situational Relevance in Social Networking Websites
"At different times in our lives, different social networks play more or less important roles: they are situationally relevant."
Tags: socialnetworking community friendster myspace facebook