TAG: future
"This is the speech we gave at the 4As account planning conference in San Diego."
Tags: marketing future business web2.0 presentation
Our Lives, Controlled From Some Guy's Couch
"If you accept one pretty reasonable assumption, it is almost a mathematical certainty that we are living in someone else's computer simulation."
Tags: future technology nytimes
Dispatches From the Hyperlocal Future
A not-so-hard-to-imagine future vision from Bruce Sterling.
Tags: blogs culture future local rfid science technology
"You put all that together and you think, what would the advertising customer like? And what they would like is they'd like a single way in which they can see ads and then have the computer do the allocation for them."
Tags: google advertising future marketing business
I Know What You're (Collectively) Thinking, Planning
"How long before the collective search terms of a company can be used to sufficiently predict the products and services they next bring to market?"
Tags: attention business search future identity privacy
"I believe that the basis of competition in web services will shift from the data to the system that manages the acquisition, and use of that data."
Tags: data trend future business internet
Ubicomp, everyware, spimes and clipes
"It all started with language, I guess. We named things, and by naming things we labeled them. Now we're giving the labels electronic voices in the form of tiny transmitters."
Tags: spimes rfid trend future communication
The Decomposition of the Television Set
"These changes aren't evolutionary shifts. They are revolutionary. And, as with revolutions, two things can happen. You win big, or you lose big. There generally is no revolutionary middle class."
Tags: television marketing advertising future
The Long Tail and the Structure of the Media Industry
"In contrast with many others who believe that the long tail will lead to fragmentation, I see the potential for concentration and consolidation of focused infrastructure management and customer relationship businesses."
Tags: business longtail future media2.0
Four Big Ideas About Open Source
"In short, you can see that I believe that there are serious challenges to the open source model. For all its success (and that success has been world-changing), it's important not to get complacent."
Tags: opensource future
Twilight of the media moguls? Not for this guy. With the $580 million purchase of MySpace, News Corp. chief Rupert Murdoch is betting he can transform a free social network into a colossal marketing machine.
Tags: business myspace future marketing media2.0
Laws of post-network economy: Strategy is a commodity
"In a world where strategy is a commodity, creativity becomes the vital factor from which value flows. When everyone can think strategically about everything, the locus of value creation shifts from out-thinking everyone to out-creating them."
Tags: business creativity trend strategy future innovation
Which products, used by few today, will be essential in five years?
A great look at the year 2011.
Tags: future trend technology innovation attention
Google's tv eavesdropping plan
"By using its microphone to listen in and then connecting to an online database it could identify the show, and how far through you are."
Tags: google future television advertising attention
Attention Scarcity and its Effect on Marketing
"Marketing was formerly based on ... Intercept, isolate, inhibit ... it should be based on the three A's: attract, assist (develop understandingn of context both pre and post purchase); affiliate (mobilize people to help deliver value)"
Tags: marketing attention trend future
"Value capture in the new media value chain is a function of market power. And market power is a function of attention. And attention is allocated most efficiently by markets, networks and communities."
Tags: business future internet media2.0
Esther Dyson on the Evolution of Marketing, and Attention vs. Intention
"People go on the Web in search of attention; they don't want to give it as much as get it."
Tags: attention interviews marketing advertising future
"We must engage strenuously with the future, thinking through the dark side of each opportunity, and working to maximize the good that we create while minimizing the harm."
Tags: internet future business culture
"Renegade execs predict that the branding opportunities of the future lie in filtering, repackaging and ultimately paying for quality consumer-generated content."
Tags: media2.0 future marketing advertising
Mark Lewis thinks about the future of the agency.
Tags: advertising business future media2.0 marketing
Manifesto for "blogjects" -- objects that blog
"Ever since this "blogjects" topic has started circulating, I've been asked lots of things, but two questions have come to the fore. First, why would objects want to just blog? Second, why would I care if objects "blog"?"
Tags: blogs future metadata bestof2006
Protectionism Or Surrender Don't Work
Tom Gloucer, CEO, Reuters on "what is the role of the media firms in the second decade of this century?"
Madison Avenue's 30-Second Spot Remover
Robert M. Greenberg is redefining advertising by making the delivery of the message a two-way street between marketers and consumers.
Tags: marketing advertising media future internet nytimes design
Draft mandate for the Media 2.0 Workgroup
Very interesting overview of the current state of media. Choice quote: "Simply put, advertising needs to move from ‘interruption of experience’ to ‘enhancement of experience’. An unprecedented cultural, strategic and creative challenge."
Tags: media unbundled future marketing
Most obnoxious line of an otherwise good article: "In the existential hall of mirrors of the new mass technoculture, what goes around comes around, like plot points in a Charlie Kaufman screenplay."
Tags: unbundled business future trend advertising internet technology media
Media gets messy in 2006 with experimentation
"The media plan of the future will look like the tiles of your bathroom floor ... a number of component pieces fitted together very precisely, but lots of pieces."
Tags: unbundled advertising media future
Jon Udell: Predictions for 2006
Jon Udell makes some 2006 predictions based on the fact that roughly 9 months after his first mention companies like del.icio.us, Flickr and Bloglines were acquired.
Tags: business future predictions internet
Career advice for young people?
The five skills Creating Passionate Users predicts young people will need are "creativity, flexibility, resourcefulness, synthesis and metacognition."
"Having written an app for everything already, Google will unveil an API to their cafeteria allowing bloggers to choose what employees will eat at lunchtime  Lutefisk will go ranked number 1 for 47 weeks straight."
Jeff Jarvis writes a newspaper state of the union.
Tags: newspapers business future journalism socialsoftware
How feeds will change the way content is distributed, valued, and consumed
Tags: marketing rss future posted
We assembled some of the smartest people we know to identify the trends that are most likely to affect our future. What we got was a fascinating discussion about religion, technology and politics and why no one's golf scores seem to be getting any better.
Tags: future internet technology culture posted interviews
Why Google's Print Ad Experiment is a Really Big Freakin' Deal
"Google gets to know response rate, all in one place; they can even (ready for this?) charge based on it."
Tags: advertising google newspapers magazines future posted business
"We interrupt this broadcast to bring you a Special Report from Jon Stewart."
Tags: comedy future internet media television posted
Content Stripped Bare: Death of design; reign of content?
"Design, too, is stripped bare. With content playing first fiddle to the world of digital applications, design (or the kind of design that encompasses album art, book jackets, editorial illustrations, and even websites) becomes less and less important."
Tags: design art music future trend posted
GoogleOS? YahooOS? MozillaOS? WebOS?
Kottke riffs on the idea of a web operating system
Tags: branding internet ideas os predictions future technology posted
"There have been a lot of excellent posts and articles this week about APIs, the Web as Platform, web sites as software companies, and so forth. Here's my own mash-up of some of the highlights"
Tags: web2.0 remix future posted
Steve Rubel's top 10 tech trends for the next 10 years.
Tags: future lists business technology posted trend
Big businesses are not the only ones who can benefit from sending work overseas. Individuals can make cost and time savings, too. Ben Hammersley investigates
Tags: business future jobs productivity outsourcing posted
Ten things I learned about the future at the Wired NextFest
Arstechnica: "In the future, most robots will look pretty much like the robots of the future have looked since at least the 1970's."
Tags: funny technology future gadgets posted lists