TAG: green
In praise of dubious trend stories
"In general, this kind of thing drives me crazy. But I’ve decided to stop complaining about it. Because I’ve had an epiphany. Bullshit trend stories can be a force for good."
"We applaud the spirit of the idea, but our own analysis as well as that of others shows that making the Google homepage black will not reduce energy consumption."
"For only $19.99 on Cafe Press, you can thumb your nose at the fashionsta flock while helping the environment."
"Mayor Bloomberg can't reach the target of reducing carbon emissions by 30% by 2030 without you. You can make a difference. We all can."
Tags: nyc green tips environment
Desktop Orb Could Reform Energy Hogs
"That's the power of "ambient information," which tries to combat data overload by moving information off computer screens and into the world around us."
Tags: design feedbackloops gadgets green visualization
Say 'Hybrid' and Many People Will Hear 'Prius'
"One reason for the success of the Toyota Prius may be that buyers want everyone to know they are driving a hybrid."
Tags: cars culture marketing environment green
"a Firefox plug-in that inserts emissions data into travel related e-commerce websites. The first version adds CO2 emissions information to airfare websites such as Orbitz.com, United.com, Delta.com, etc."
Tags: green firefox environment extensions
New article for Mediacat (and a glimpse of the green marketing book)
"Green marketing is an opportunity. An opportunity to do good business (in both senses of the word). An opportunity for creativity. An opportunity for marketing people to lead social change for once."
Tags: innovation environment green marketing
"To reduce their impact on the environment, two New Yorkers give up what most take for granted."
Tags: environment green nyc nytimes garbage
"People have been calling them “guerilla farms� or “green graffiti,� I guess because it is done without permission. But I believe it is a victimless crime, if a crime at all."
Tags: japan city design green food