TAG: influence
"A system like this, which is able to predict what I would like based on the likes and dislikes of people I know, might be called 'collaborative micro-filtering.'"
Tags: socialsoftware recommendation relationships influence community
The value of virtual ghettos and virtual suburbs, part #2
"Everyone wants to sell things to the rich kids, sure. But to get the rich kids to care, they've got to sell them to the cool kids first."
Tags: culture economics influence marketing facebook myspace socialnetworking
A nice summary of the academic paper questioning the idea of influencers . . .
Tags: influence marketing research
"Understanding that trends in public opinion are driven not by a few influentials influencing everyone else but by many easily influenced people influencing one another should change how companies incorporate social influence into their marketing campaign
Tags: marketing influence wordofmouth
BuzzLogic calculates social media influence
"BuzzLogic looks at content relevance, using full text analysis; the number of messages from a certain publisher over time; traffic, including users referred by influencers and total number of pages views . . ."
Tags: blogs influence marketing research attention
"At Organic, we are thinking about the “11%� – reaching beyond the traditional opinion makers (the 1%) to speak to what we call the New Influencers – ordinary consumers who are finding their voice online in an assistive or synthesizing role."
Tags: marketing communication influence culture media2.0
Study Probes the Mystery of Hit Songs
"Popular songs became more popular and unpopular songs became less popular when individuals influenced one another."
Terry Heaton: "Here's where the paradox comes in. One doesn't find influence in the URL world without providing a service to others, for it is the linkers (the bottom) who provide the influence, not those receiving the links."
Tags: media internet influence posted blogs