TAG: longtail
Social Networking is a feature, not a destination
"As I think about the current Facebook craze and the notion of it as an all-encompassing platform, sucking in functionality from other sites across the board, I find myself skeptical."
Tags: socialnetworking longtail facebook
"Now that a billion people are online, even sites aimed at a narrow slice of the Web audience can attract huge crowds. Make way for the meganiche!"
Tags: business economics longtail marketing trend
"The language of the long tail often takes on the rhetoric of democracy or even revolution, but the fact is that nothing about the influx of user generated content necessarily impacts the inequalities encoded into the power law curve."
Tags: longtail economics internet
"It's a sharecropping system, but the sharecroppers are generally happy because their interest lies in self-expression or socializing, not in making money, and, besides, the economic value of each of their individual contributions is trivial."
Tags: web2.0 longtail economics attention
"Markets today are so bigâ€â€the global video-game market is now close to thirty billion dollarsâ€â€that companies can profit even when they’re not on top, as long as they aren’t desperately trying to get there."
Tags: business longtail marketing management small videogames
Flavorpill is a different kind of long tail business.
Tags: culture internet longtail nytimes
Niche Media Empower A New Generation Of Parents
"Is my wife falling into just another marketer-coveted affinity group, or is she at the forefront of a major shift in how consumers select, consume, engage in and trust super-niche programming and content?"
Tags: longtail marketing media2.0 parents
How a tiny web outfit became the most influential tastemaker on the music scene.
"Sites like GigaOm and TechCrunch are rushing to list help-wanted ads, but is there room for all?"
Tags: jobs longtail business trend
Avoid the myths, find a good niche
"The trick isn't to fill up a niche. It's to fill up a customer."
"Winning� isn’t a zero sum game. This isn’t a 100 yard dash or a boxing match or a F1 race. It’s building a sustainable business. There’s lots of room for lots of those."
Tags: business entrepreneur longtail
Three Ways to Ride the Long Tail
Steve Rubel offers some tips for marketers to ride the long tail: Rethink reach, fund niches and demand more from media.
Tags: longtail marketing business
Jobs Boards: A shotgun or a rifle?
"But if you want to hire the right person then you’ll need to do something different to reach that person. You need to hang out where they hang out. You need to like what they like. You need to aim accurately."
Web Guitar Wizard Revealed at Last
"If you follow the leads, this Everest of electric-guitar virtuosity, like so many other online artifacts, turns out to be a portal into a worldwide microculture."
Tags: music culture youtube video longtail
ComicCon & The Power of the Devoted Niche
"A small audience of super-committed fans can be worth more, in economic terms, than a massive audience of casual viewers and readers."
Tags: comics marketing longtail
A very deep look at the top 100 videos on YouTube. Some interesting numbers, especially that the top 100% only make up 2% of views. That's a long long tail.
Tags: youtube video statistics longtail marketing
The Coca-Cola Company and chunky marketing
"Yes, a new culture is upon us. But the real challenge is the old cultures that still prevail within the corporation. It may be possible to cultivate lots of diversity within the corporation but I suspect that "skunk works" strategies will be called for
Tags: business marketing longtail trend
The Long Tail Debate Overlooks the Snowball Effect
"So for me, the radical long tail notion is that it’s no longer necessary to “buy� a hit  you can leverage the socialization of the web  combined with the web’s unlimited shelf space  to generate a hit from the bottom up, virtually for fr
Tags: longtail media2.0 business
The Long Tail and the Structure of the Media Industry
"In contrast with many others who believe that the long tail will lead to fragmentation, I see the potential for concentration and consolidation of focused infrastructure management and customer relationship businesses."
Tags: business longtail future media2.0
The era of the blockbuster is so over. The niche is now king, and the entertainment industry – from music to movies to TV – will never be the same.
Tags: longtail media2.0 economics trend business
Hollywood is buzzing with the revolutionary idea that real opportunity -- and profit -- lies well beyond blockbusters.
Tags: longtail business media2.0
Scaling up is good. Scaling down is even better.
"Traditional businesses target the top end of the market. . . But the lesson of the Long Tail is that, as Nobel physicist Richard Feynman predicted, 'there's a lot of room at the bottom.'"
Tags: longtail simplicity business internet
What Netflix Could Teach Hollywood
Five million families now have a Netflix account, making it one of the most impressive companies around. So why do so many people think it's doomed?
Tags: netflix business movies longtail nytimes
Ross Mayfield profiles the different levels of participation.
Tags: community longtail collaboration socialsoftware
Just in case anybody ever needs 'em.
Tags: longtail beer alcohol design illustrator photoshop
"in a networked world, when you consume something, your consumption has an externality: I generally know how much satisfaction you got."
Tags: longtail postmodernism marketing
"Put a fork in it; the blockbuster is done."
"The new effort -- again citing Haque -- is to use our resources to generate the "Snowball Effect," something that costs much less money and takes advantage of the structure and systems of new media, especially the Internet's long tail."
Tags: media marketing unbundled longtail
"On the occasion of today's gruesome statistics on the continuing fall of newspapers, here's an updated look at mainstream entertainment and media in decline"
Tags: business statistics research economics longtail media posted
When You Are Your Own Client, Who Are You Going To Make Fun Of At The Bar?
"The minute we saw this equation from the other side we knew what we had to do. Without realizing it, we had already built the audience, now we needed to create a product for it. “If they come, you will build it.�"
Tags: blogs business entrepreneur trend longtail posted
Side-Business Software: The neglected software market
"Who cares about the Fortune 500? It’s time to care about the Fortune 5,000,000."
Tags: business design software innovation longtail posted
"Pre-filters" vs. "Post-filters"
"But in Long Tail markets, where distribution is cheap and shelf space is plentiful, the safe bet is to assume that everything is eventually going to be available. The role of filter then shifts from gatekeeper to advisor."
how i learned to stop worrying and relinquish control
adaptive path: "Relinquishing control is becoming a requirement in all aspects of Internet businesses."
Tags: business design development internet longtail flickr process technology web2.0 posted
In this decade, it has become remarkably easy to fall behind the times if you're not paying attention. And few things are more frustrating than trying to stay ahead of the latest buzzwords.
Mass collaboration on the Internet is shaking up business
Tags: business collaboration economics longtail trend wiki posted
Seth Godin: "One of the implications of the Long Tail is that you don't know what's going to work. That it's easy to launch stuff, hard to figure out where it's going to land."
Tags: business ideas longtail posted small
What the “long tail� means for the economics of e-commerce
Tags: longtail economics internet posted
Ten reasons why Mark Cuban is today's Long Tail hero
Tags: television media copyright posted longtail
Microstructure in the Long Tail
The Long Tail: "I've assumed that demand can shift down the tail and quality can rise up it, almost without limit. But there may indeed be a threshold at which this egalitarian mobility no longer works."
Tags: business economics longtail science posted
The long tail of software. Millions of Markets of Dozens.
Bnoopy: "Said another way, there is a long tail of very custom process problems that software is supposed to help businesses solve."
Tags: longtail business software posted
Why Social Software Makes for Poor Recommendations
Friends aren't necessarily the people you trust most for recommendations
Tags: longtail socialsoftware posted
Ever expanding Wikipedia entry on the long tail
How can you quickly define The Long Tail?
Tags: longtail
Why iPod/iTunes won't be killed anytime soon
It's about "style" but it's also about cluetrain and "long tails"
More long tail ahead, cool "Touch table"
Scoble discusses the long tail
Tags: longtail
The long tail is everywhere around us and has the ability to really transform our world for the better
The "Long Tail" of the Blogosphere
Blogs have already started to change the news media: Now it's time for marketers to adjust their strategies.
Will the media industry embrace the long tail of content?
Tags: longtail
How to Pitch Into the Long Tail News Curve
More long tail information
Highflier Google on right track for growth
The relationship between Google and "The Long Tail"
Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream.
Tags: business internet longtail