TAG: marketing
the uncanny valley of relationship marketing
"They plunge into a kind of direct marketing uncanny valley where the more desperately they try to personalise their message the more I'm reminded that they're not really my friend. The more 'personal' information they utilise the more it freaks me out."
Tags: marketing advertising blogs
Dept. of open questions: Why not infomercials?
Rob Walker: "I’ve been wondering why the networks don’t respond to the writer’s strike by simply running high-end infomercials. That is: Just let Nike or whoever buy an hour of prime time, and let them do what they want."
Tags: marketing advertising television
"Every year, hundreds of nonprofit organizations rely on the Taproot Foundation's award winning Service Grant program to provide millions of dollars worth of pro bono marketing, HR and IT consulting services."
Tags: design business consulting nonprofit marketing
Gold at the end of the rainbow
"What I failed to realize when the news hit was, regardless of how much coin the band makes from the actual sales, they’ve just built a most impressive consumer database."
Tags: music business email marketing crm
Facebook Ad News: Not So Light Reading
"I'm still digesting all the Facebook news. Here's a roundup of coverage with excerpts (currently being updated; check back for more)."
Tags: facebook advertising marketing
Research Note: Lord of the Flies, Or The Shape of the Faceconomy
"The synthetic relevance Facebook is pushing is a drug for the strung-out advertisers of the world: they desperately need a hit of something to make them believe they matter again."
Tags: facebook advertising marketing socialnetworking
Free is more complicated than you think
"Give speeches, customizing my analysis and research for specific companies and industries. The free book is simply marketing for that, which can be more lucrative than book royalties."
Tags: books economics free service marketing
"Beacon is the internal project name at Facebook around an effort to work with third parties and gain access to very specific user data. An example may be a purchase of a book or DVD from Amazon."
Tags: facebook business attention marketing
"Ikea: One day you’ll be able to afford real furniture."
Tags: funny marketing copywriting
"But this level of sneering arrogance, at a time when a little humble appreciation of success is well in order, would go a long way. You're succeeding. Act like it."
"Dear AT&T: Whenever you send me a service-related text message that says something like "now U can make international calls from UR phone," I want to punch you in the face."
Tags: funny mobile marketing copywriting
Here Comes the Money: YouTube Videos Coming to AdSense
"Google is set to make a major announcement tomorrow concerning YouTube integration with AdSense. Selected YouTube videos will be available to AdSense publishers and will appear wrapped in banner ads."
Tags: google advertising adsense youtube marketing
How spam is teaching us about advertising
"How many of you aren’t more skeptical of all ad claims (and all media), because spam has taught you that there’s an element of spam in every unwanted (commercial) message?"
Tags: marketing spam advertising culture insight
5 differences between a NY ad conference and a SF web 2.0 conference
"Just a couple random observations from my first day at MIXX, which as a NYC advertising conference, is probably exactly the opposite from a SF web 2.0 conference."
Tags: advertising marketing culture nyc sanfrancisco web2.0 conferences
On Geico's ad icon shilling for some other brand
"Earlier this week a favored Murketing reader drew my attention a curious magazine ad from Weatherproof Garment Company. The print ad shows a caveman in a Weatherproof jacket."
Tags: marketing advertising television
QVC aims to own 3.8% of alphabet
"But this short post isn’t really about QVC, or the absurdity of owning a letter. It’s about the absurdity of owning just about anything."
Tags: marketing branding funny
"Many savvy companies are starting to realize that a good name can be their most important assetâ€â€and actually boost the stock price"
Tags: business branding marketing finance stock
Banner Blindness: Old and New Findings
"We simply confirmed for the umpteenth time that banner blindness is real. Users almost never look at anything that looks like an advertisement, whether or not it's actually an ad."
Tags: advertising marketing internet design usability research
"This is the speech we gave at the 4As account planning conference in San Diego."
Tags: marketing future business web2.0 presentation
Audio Kills The Radio Noir, Agency Broadly Redefines Medium
"THE AMORPHOUS, PLATFORM-SHIFTING NATURE OF the current media marketplace is driving at least one major shop to redefine a medium based not on its distribution, but on the fundamental nature of its content format."
Tags: marketing advertising commsplanning
Product Packages Now Shout to Get Your Attention
"Consumer goods companies are using their products’ packages as 3-D ads to grab shoppers’ fickle attention."
Tags: nytimes marketing packaging advertising
"The plan is to build a global digital ad network that uses offshore labor to create thousands of versions of ads. Then, using data about consumers and computer algorithms, the network will decide which advertising message to show."
Tags: advertising business marketing
"The set-up is an innovative solution to a problem that big corporations have wrestled with since time immemoriam. Namely. What to do when you get too big? And how to avoid being a victim of your own success?"
Tags: advertising marketing business
"I’ve found if you’re looking to understand complex concepts like “stickiness of ideas�, it’s a good idea to check out how things work in the physical, natural world."
Tags: marketing insight ideas science
Afterbirth of the 30-second spot
"Our industry loves to fund studies that justify blind allegiance to the status quo, even though our own experiences clearly demonstrate that the same old things simply aren't as effective as they once were."
Tags: marketing commercial research advertising
"Ad agency Anomaly is pioneering a new model whereby it provides its creative services in return for a take of the profits. It's a high-risk strategy that could change the industry"
Tags: advertising innovation marketing business
"There’s a bunch of things that people who are just getting into digital always seem to propose at some point or another. I guess they’re things that are part of the learning process."
Tags: marketing internet lists
How Madison Avenue Is Wasting Millions on a Deserted Second Life
Best line: "Last winter, CNET's in-world correspondent was conducting a live interview with Anshe Chung, an avatar said to have earned more than $1 million on virtual real estate deals, when Chung was assaulted by flying penises in a griefer attack."
Tags: secondlife advertising marketing business
Lessons of "Simpsons" marketing: Clip and save
"These, in other words, are the “lessons� you can apply to your film or brand. I’m revealing them to you now! Are you ready? Here goes! You heard it here first!"
Tags: funny movies marketing television cartoon
Sprint Takes Lead as 1st Sponsor of File-Sharing Song
"Sprint has signed on as the first company to underwrite a song to be distributed on file-sharing networks, agreeing to embed its logo on copies of tracks from Atlantic Records hip-hop artist Plies, sources told The Post."
Tags: business marketing music p2p
"As we started to explore and experiment with communications planning, we decided that that was an appropriate answer for what had been missing."
Tags: interviews naked commsplanning marketing
The Rise of Rap Cat and the New Guerrilla Ad Guys
"As old ad agencies try to get a grip on their future, the new guerrilla ad guys think they’ve got it all figured out."
Tags: marketing advertising nyc viral
Naked Wins J&J's U.S. Comm. Planning Chores
That's us.
Tags: marketing commsplanning
"This is like brand panhandling"
"Faced with shrinking profits, record labels are touting a new approach"
Tags: music business economics copyright marketing
My Adventures Into The Mouth Of The 7-Eleven Kwik-E-Mart
"Here we have an army of Indian and Pakistani workers who, for years, have attempted to beat down the 'Thank you, come again' stereotype, and who are now being forced . . . to dress as Apu, the most blatant of all convenience store cliches."
Tags: movies television marketing
Say 'Hybrid' and Many People Will Hear 'Prius'
"One reason for the success of the Toyota Prius may be that buyers want everyone to know they are driving a hybrid."
Tags: cars culture marketing environment green
In Small Packages, Fewer Calories and More Profit
"In three years, sales of 100-calorie snack packs have passed the $20-million-a-year mark, as consumers don’t seem to mind paying more for less."
Tags: food business psychology marketing nytimes packaging health
Benjamin Palmer talks at Cannes
"Now, the competition is not another ad, it’s everything. You’re five minute experience has to be better than anything else someone could be doing with their life."
Tags: marketing brandedutility advertising attention
House of Naked: The Home of Naked Communications NYC
The Naked blog.
The value of virtual ghettos and virtual suburbs, part #2
"Everyone wants to sell things to the rich kids, sure. But to get the rich kids to care, they've got to sell them to the cool kids first."
Tags: culture economics influence marketing facebook myspace socialnetworking
Come to Israel, Meet Hot Babes
"Maxim Features Models From Israeli Army; Many in Israel Call It Inappropriate"
Tags: marketing pr israel gender sex
Pulls in PageRank, Technorati, del.icio.us and gives a grade.
These guys create ads you remember
"Wieden seems sincere when he says his "favorite organism is the slime mold spore." They have to get to light to propagate, so they form a "worm-like object" to create a sort of mass migration  "its individuals working together to solve a problem.""
Tags: advertising nike marketing
dove's evolution is the last of its kind
"If your brand is brave and gutsy enough to get behind a powerful and challenging socio-cultural idea, execute with creative brilliance and support it with a smart CSR program, you will get people to pay attention, but it's . . . unlikley for $50,000"
Tags: viral marketing business youtube
10 Things We Can Learn From Apple
"Here are ten reasons why I think Apple is so successful today, and what we can learn from them"
Tags: apple design bestarticlesof2007 innovation marketing
Teens Schizophrenic About Their Brands
"Millennials have complex feelings about brands unless, of course, it's Apple. "
Tags: branding marketing research youth apple
Ask.com VP of Marketing explaining the new algorithm campaign by Crispin + Porter.
Tags: marketing advertising search
Download 2007 Digital Fact Pack
52-Page Data Guide to the Digital Marketing World
Tags: advertising marketing statistics business demographics internet research
"Instead of relying purely on viral marketing or mass media marketing alone, big-seed marketing combines the two approaches so that a large initial audience spreads the marketing message to a secondary audience." Read the full paper.
Tags: marketing research statistics viral
"For the first time in advertising history, brand owners are offered the opportunity to buy meda space within someone's mind."
Tags: advertising marketing funny brain
Google's Video PlusBox May Be Its Most Disruptive Feature Ever
"There are no ads currently on the YouTube video, but you can bet that will change. What’s clear is that on this particular search the Times, the Post, and MSBNC are likely to lose a lot of the traffic that they otherwise would have gotten."
Tags: video business marketing google media2.0
"Quantcast is the world's first open internet ratings service. Advertisers can find reports on the audiences of millions of web sites. Publishers can ensure their sites are represented accurately by tagging them for direct measurement."
Tags: advertising analytics marketing demographics
"Its only when you get the whole picture you can fully understand"
Tags: video planning marketing youtube
Bummed I'm missing it, some great speakers there.
Tags: conference trend planning marketing business london
not funny haha, just like, funny on the inside. LOTI.
A fairly amusing video from Microsoft that features a restaurant conversation between 'advertiser' and 'consumer.' Like Amber said, not funny on the outside, but rather disturbing you're laughing on the inside.
Tags: funny video marketing microsoft
Human Joysticks (NewsBreaker Live interactive cinema game)
"The debut of interactive crowd gaming in movie theaters. Captured opening weekend of Spider Man 3 in Los Angeles. Created by SS+K in collaboration with Brand Experience Lab for msnbc.com."
Tags: video design marketing games movies advertising
Branded Utility: Interview With Johnny Vulkan of Anomaly
"Brands being genuinely useful to their customers, employees, suppliers and the people they touch."
Tags: brandedutility marketing business interviews trend
How To Make $10 Billion In Ad Revenue Without Measuring Unique Vistors Or Page Views
"Google never had to worry about old fashioned audience metrics because Google figure out how to optimize the delivery of ads based on what people DO, and more importantly, based on what’s on their minds  their intentions. . . "
Tags: google advertising marketing
"April state of the media industry. Includes Viacom vs. Google, Digg, Joost, Ford's success on iTunes and marketing via social networks."
Tags: media2.0 google itunes marketing
YouTube Starts Paying Star Users
"A select group of content creators will get promotion on the YouTube platform, and we will help them monetize their content. This will help erase the the stigma around the user-created content, and, to be honest, these guys are media entities. . . "
Tags: youtube marketing celebrity video
Forrester's new Social Technographics report
"At the heart of Social Technographics is consumer data that looks at how consumers approach social technologies – not just the adoption of individual technologies."
Tags: research socialsoftware marketing business
Mere Luxury Isn't Enough for Superrich
As luxury brands move into the mass market, they need a new way to make the superrich feel special. Welcome to the 'experience economy.
Tags: marketing luxury culture trend
Why The Luxury Market Continues To Roar
"The biggest trend of all, and the one I should have mentioned first, in addition to the search for the memorable, the unique and services that have high value, is what I call the rise of connoisseurship and the hunger to know."
Tags: luxury interviews marketing trend
Survey Reveals Luxury Marketing Gaps
"The study also revealed that 85 percent of luxury goods marketers want to engage in more one-on-one marketing; however, only half of them actually do so."
Tags: marketing luxury research
"You put all that together and you think, what would the advertising customer like? And what they would like is they'd like a single way in which they can see ads and then have the computer do the allocation for them."
Tags: google advertising future marketing business
"And we think the way we have structured this Oral-B thing will make it easier to do that [make a difference in people's lives]. Because it puts everyone at the table at the same time, working together on the biggest and best ideas for the business."
Tags: interviews marketing advertising cpg
Seems that everything is 'becoming a brand'.
Tags: branding funny marketing
"Year Zero" project = "the way a viral campaign should be run"
"While the major labels continue to try and hold onto the past, Reznor’s attitude and approach is a glimpse of the future. Instead of looking at his album as the finish line, he’s using it as part of a bigger, all-encompassing experience for fans."
Tags: marketing music viral advertising wordofmouth transmedia
Guess Who's Knocking on Marketing's Door
"If conversation is advertising's new sweet spot, should consumer affairs play a more central, strategic role in the marketing equation?"
Tags: conversation business marketing consumeraffairs
"A Rich Idea might have instant appeal but it also has hidden depths, emotional resonance, inherent drama. If a Big Idea is like a high concept movie then a Rich Idea is like the premise for a soap opera or a series."
Tags: ideas planning marketing
Postcard from the Welcome Mat: Levi Strauss's Wall of Letters
"As I finished walking around all four corners of the exhibit, I just keep thinking to my self: this is where marketing truly begins."
Tags: conversation passion marketing
It's the Conversation Economy, Stupid
As consumer markets fragment, marketers and designers must understand how platforms evolve and influence human behavior
Tags: conversation communication marketing design
Blogger Outreach Done Right - The Nikon Blog Ambassador Program
"With this program i think Nikon provide a very good example of how to get extremely valuable devices in the hands of bloggers without a hint of the cronyism or accusations of undue influence that have often come along with $1000+ giveaways to bloggers."
Tags: blogs marketing camera photography
In a Station of the Metro... a case study in marketing?
"It speaks to the notion that although content is king (even more so now in this user-generated world) we cannot ignore the importance of the context in which that content is delivered, and the appropriateness of the channel used to deliver it."
"The nice thing about this one (compared to the many other new marketing schema's out there) is that there is no arrow on the right hand side of the diagram - it can go in any direction, showing the true equality of all the players."
Tags: marketing conversation visualization
Notes on a transparent apology
"I’m still snickering over the recent comments of Fake Steve Jobs at about famous PR guy Steve Rubel."
Tags: transparency pr marketing blogs
"ALL the beer cannon destroys in a sweet montage. Complete with slo-mo action!"
Inside the interactive mind - or something resembling a mind
Strawberry Frog's process for making websites.
Tags: marketing advertising design internet funny
"I'm doing a thing for w+k on Thursday, as part of their 25th anniversary do. It's a petcha-kucha-style thing. 25 slides. 25 seconds each. I was going to write it in powerpoint, but then I thought I'd try and write it in flickr instead. See how that worke
Tags: marketing flickr presentation design
Is Justin Timberlake a Product of Cumulative Advantage?
A new theory of the hit record.
Tags: business culture marketing psychology nytimes bestarticlesof2007
"One powerful tactic we used was pushing the product into the potential buyer’s space. The automatic reaction for most people is to pick it up. You’d then point out a few features and then mid-inspection, grab the product out of their hands"
Tags: culture marketing behavior
temporary retreat from randomness
Russell Davies on Twitter: "If you've been watching the blogosphere recently you'll have noticed that everyone's all aflutter about something called Twitter."
Tags: mobile marketing twitter
Forrester Sees Web Design Boom
"Forrester said the Internet's central role as an information resource has made Web projects key strategic priorities at many companies, leading to a revenue growth rate of at least 20 percent at most shops working in that space."
Tags: internet advertising design marketing
A public service video from the Organic people. Love Obi-Wan Canole.
Tags: funny video marketing food health organic
Wieden Loses Nike over Digital?
"Perhaps if the agency teams worked together, we'd all get better at learning what consistently works online -- and then producing campaigns to match that expectation."
Tags: nike marketing advertising online business
"A survey of leading thinkers, gathered to judge the advertising world's Effie Awards, offers a valuable snapshot of an industry in flux"
Tags: marketing business research advertising
Separated by a common language
"Take the problem of left handed people being unable to use a pair of scissors, advertising people would approach this by telling left handed people how to use the existing scissors better whereas design people would create a new pair of scissors."
Tags: marketing design advertising creativity
Account planners and fearless noticing
"Almost nothing is actually nothing. The surface of social life is littered with tiny but telling details. The anthropologist's job is to notice and notice and notice. So I noticed snapping."
Tags: culture marketing bestarticlesof2007
YPulse conference on reaching youth using technology.
Tags: conference youth marketing
"Shops Want to Prove Communications Planning Is Vital to Marketers in an Increasingly Digital World"
Tags: marketing commsplanning strategy naked trend
"Fire the publicist. Go off message. Let all your employees blab and blog. In the new world of radical transparency, the path to business success is clear."
Tags: transparency business blogs trend marketing culture
"The "long table" is a physical manifestation of networked culture. Information is less driven by hierarchy and process and more driven through connections, collaboration, transparency and as Noah aptly put it in his blog, moments of serrendipity."
Tags: design ideas marketing business
New article for Mediacat (and a glimpse of the green marketing book)
"Green marketing is an opportunity. An opportunity to do good business (in both senses of the word). An opportunity for creativity. An opportunity for marketing people to lead social change for once."
Tags: innovation environment green marketing
Digesting Google's New PPA Advertising Product
Wow. Google has finally added a pay-per-action product. The marketing world is going to change very soon.
Tags: adsense advertising google marketing search
"By looking at marketing as a service rather than a message, marketers are sure to gain competitive advantage, enhancing their product offerings and engaging their customers and prospects in fresh and meaningful ways."
Tags: marketing brandedutility business trend
"Great design drives profits. We know that. But we can't prove it--yet."
Tags: business design marketing roi
A nice summary of the academic paper questioning the idea of influencers . . .
Tags: influence marketing research
Employees: The Overlooked Link in the Brand Chain
"The majority of Americans are more dissatisfied with their jobs than ever, although the research doesn't break down the findings by sector, you can assume that employees at the service front line have a high degree of dissatisfaction."
Tags: marketing management
"The Carbon Trust is launching a green equivalent to the Fairtrade label - a consumer label which details the carbon footprint of a product and a commitment by its producer to reduce it."
Tags: environment carbon business marketing packaging
Cavemen get their own show (I told you so)
"Well, well. ABC has done a deal with the Geico cavemen to do a sitcom. The show will be set in Atlanta, where three prehistoric men battle prejudice as they go about their lives."
Tags: television advertising marketing
How Steve Jobs Played Hardball In iPhone Birth
"In Deal With Cingular he Called The Shots; Flirting With Verizon"
Tags: apple iphone marketing technology mobile
"Co-creation isn’t about holding a contest for a consumer. Companies have been holding jingle-writing contests and Oscar Mayer kid auditions for decades. The real news is the emergence of dialogue."
Tags: marketing cocreation
NFL Films and the reinvention of football
"Ed and Steve say they thought about football as something theatrical, perhaps even operatic, well, come to that, actually mythical. They accomplish this effect with stirring music, slow motion athleticism, and a grand, booming narrative."
Tags: football sports culture marketing history
Shareholders as Brand Evangelists
"We tend to view consumers as marketing’s focus and shareholders as finance’s focus. But odds are if you’re a publicly traded company, you have a lot of individual investors who bought your stock because they simply love you as consumers."
Tags: marketing business stock wordofmouth starbucks
How to do it right . . .
"People need to believe in things and “brands� give them a reason to believe. Whether it’s an attitude they agree with or content they can depend on viewers . . . go most often to the places they can count on (and then, of course, adverisers follow,
Tags: marketing branding youtube media2.0
"A person with ubuntu is open and available to others, affirming of others, does not feel threatened that others are able and good; for he or she belongs in a greater whole and is diminished when others are humiliated or diminished . . . "
Tags: community networking marketing culture
The bizarre economics of the hotel minibar
"Why you should stay at hotels that overcharge for drinks and Wi-Fi access."
Tags: economics travel marketing
3 Rules For Managing Viral Marketing
"Traditional marketing theory and methods developed over the last 50 years are antithetical to Viral Marketing."
7 Branding lessons from the Dove campaign
"A global research project told them [Dove] that of the 3200 women they had surveyed, only 64 of them (or 2%) were prepared to call themselves beautiful. Seventy-six per cent of the respondents wanted the idea of beauty to change. "
Tags: marketing advertising branding trend research beauty
"Understanding that trends in public opinion are driven not by a few influentials influencing everyone else but by many easily influenced people influencing one another should change how companies incorporate social influence into their marketing campaign
Tags: marketing influence wordofmouth
Beyond the X's and O's, a Lesson in How to Be Big
"For starters, protect the product by limiting its exposure."
Tags: nytimes sports marketing branding business television media
Some Thoughts on Last Week in Boston
"Trying too hard to be cool only shows that you have absolutely nothing to say."
Tags: graffiti marketing advertising streetart
Brands are "used to living in a world of quite crisp lines but those lines are getting less clear. The best response, it seems to me, is to forget about the increasingly suspect goal of 'message delivery' and try and get more interesting, more useful or i
Tags: branding marketing trend brandedutility media2.0
"Now that a billion people are online, even sites aimed at a narrow slice of the Web audience can attract huge crowds. Make way for the meganiche!"
Tags: business economics longtail marketing trend
Draft article on drinks innovation
"The increased extent to which consumer culture leads market development means that the gap between marketing ideas and innovation ideas is paper thin. And perhaps it has been ever since Sol put its slice of lime in the top?"
Tags: cocktailculture alcohol branding marketing cocreation innovation
"I thought I'd bounce around a few thoughts. It's basically about taking a few key trends and looking at them at a different angle."
Tags: trend marketing brandedutility blogs curation
A book by the agency LOVE used to help them pitch themselves. Looks like a children's book complete with textures to touch. Beautiful.
"So how does a creative person increase demand for their work?"
Tags: creativity economics marketing
Jay-Z to help relaunch Cherry Coke
"Jay-Z is set to help relaunch Cherry Coke. The rapper's Rocawear firm will design the new can, and the product's TV commercials."
Tags: branding marketing design trend music
Interview with Robbie Vitrano of Trumpet Advertising
"We now refer to ourselves as a brand studio. We like the concept of a studio as a place to study and solve problems. It is expressly media neutral."
Tags: marketing branding change neworleans
Clay talks about elegance, one of my favorite themes of the moment.
Tags: elegance branding marketing design
"Droog is a brand and a mentality: design of products that do what they should and think about why they’re doing it in the first place: function? fun? wit? criticism? All of the above?"
Tags: design marketing inspiration ideas dutch
"The ad generator is a generative artwork that explores how advertising uses and manipulates language."
Tags: advertising flickr copywriting marketing
"Plus, if they're saying something negative online they're already saying it offline. So now they're no longer talking behind your back. That's more polite, no?"
Tags: marketing wordofmouth community passion
2006 Agency Of The Year: Nobody
"What should an agency of the year look like? In my eyes–in this era of the rising “you�–an agency must embody ten critical attributes and capabilities"
Tags: marketing change culture advertising business management
Point number 1 out of 9 for determining whether you have mojo: "Have a higher purpose. I know I’ve said this before, but it’s essential to mojo to believe in something beyond your own needs."
Tags: remarkable branding marketing
Placing Ads Anywhere and Everywhere
New York Times documents some of the stranger places advertising is showing up.
Tags: advertising marketing strange trend
"And could simple daily routines which are calming and centring and less greedy come to the fore? Will we relearn the art of living well?"
Tags: marketing predictions simplicity
"Community is not a buzzword to describe a monolithic mass of marketing data. Communities are made up of people with endless motivations, hopes, dreams and goals and all have unique personalities."
Tags: community socialnetworking marketing
Brands Produce Their Own Shows
"More marketers are creating their own TV shows in the hopes of endearing viewers to the brands behind them."
Tags: marketing advertising movies television branding nytimes
"She has self-selected what she takes in to such a degree that getting a word or thought or image into her consciousness that she hasn't chosen herself is like serenading a cinderblock wall."
Burger King Sells 2 Million Game Copies in 4 Weeks
"Burger King 'announced that its trio of games for the Xbox and Xbox 360 had broken the 2 million mark in just four weeks'"
Tags: marketing videogames food trend
"Whether you have your eye on a plum promotion, a plump pay rise or just a happier workplace, begin your quest here with our tips on making more of your nine-to-five this year. To kick off, Seth Godin says being average in 2007 just won't do ."
Tags: marketing passion remarkable business management ideas
The Decomposition of the Television Set
"These changes aren't evolutionary shifts. They are revolutionary. And, as with revolutions, two things can happen. You win big, or you lose big. There generally is no revolutionary middle class."
Tags: television marketing advertising future
"A group of people get together and exist as an institution that we call a company so that they are able to accomplish something that they would not be able to accomplish separately."
Tags: marketing business passion quotes
"In an age when many politicians seem molded from plastic, Obama's smoking may actually help his image"
Tags: politics culture marketing
2006 Advertising/Design Goodness Year in Review
"Thanks to all of you for making the year 2006 of Advertisng/Design Goodness such a sucess. Let’s have a look at what I think is the best of the year."
Tags: marketing advertising design bestof2006
"I wanted to be a billionaire," says the man responsible for your Jagermeister headache. At age 85 he stunned the liquor industry by getting his wish."
Tags: alcohol cocktailculture marketing entrepreneur
As compiled by Communication Arts.
Tags: design lists marketing reference
Wave v Particle Model of Messages
"The particle view of messages makes sense in our post-mass-media world where communications are dominated by one-to-one exchanges rather than broadcast blasts from centralized sources."
Tags: marketing communication business viral
"When Aristotle talked about ethos, he referred to reputation or credibility. In short, I need to believe that you actually believe in what you're pitching. If I don't think you believe, I won't ever believe either."
Tags: trust marketing reputation
Marketers: It's Time To Stop Blaming Your Woes On The Consumer!
"Marketers should embrace this growing period of reciprocity by refocusing on the fundamentals. Those fundamentals mostly likely are what made you successful in the first place!"
Tags: marketing trend business customerservice
"The brain is a parallel processor - it simultaneously processes many different types of information . . Effective teaching employs a variety of learning strategies. So having different ways of communicating and and different levels of communication might
Tags: marketing advertising brain learning
Is Mad. Ave. Ready To Go Naked?
"These brash Brits say they have the cure for what ails the ad business these days. Is Naked Communications a real revolution, or just Brand X in a new box?"
Tags: business advertising marketing communication planning
10 Social Media Strategies for the Fortune 1000 Corporations
"Social Media (Blogs, Forums, Wikis, Podcasts, Video blogs and other tools) are appearing in every industry. Below are my 10 strategic themes for 2007."
Tags: socialmedia blogs community business marketing
"Let's all expect more from the businesses from which we buy, and expect more of the companies where we work. Marketers and executives: how can you can make your brands more worthwhile?"
Tags: branding marketing ideas
How Transmedia Storytelling Begat Transmedia Planning... (Part Two)
"Will transmedia branding make a lasting contribution to contemporary marketing theory? It's too early to say. As an author, I am delighted to see some of my ideas are generating such discussion."
Tags: marketing planning media transmedia books
How Transmedia Storytelling Begat Transmedia Planning... (Part One)
Henry Jenkins on transmedia planning.
Tags: planning media2.0 branding marketing transmedia
"This should be understood as a radical new alternative to marketing aspiration (image). It is about being involved in things you have a passion for vs passively buying something which might make you look good."
Tags: marketing advertising passion enthusiasm
"Markets today are so bigâ€â€the global video-game market is now close to thirty billion dollarsâ€â€that companies can profit even when they’re not on top, as long as they aren’t desperately trying to get there."
Tags: business longtail marketing management small videogames
"There's something about a low-end brand that offers a sense of authenticity, particularly among those who feel jaded by traditional advertising."
Tags: culture trend advertising marketing
"'If you want to send a message' in Hollywood, the saying goes, 'call Western Union.' Don't tell that to entrepreneur and philanthropist Jeff Skoll. With 11 Oscar nominations for cause-driven work . . he's proving that it pays to be pointed."
Tags: movies entrepreneur passion marketing philanthropy marketingforgood
Blend of old, new media launched OK Go
The story behind the success of OK Go's crazy treadmill video.
Tags: video youtube viral marketing music
"Can marketing actually make life a little better? I think so. If we celebrate Marketing for Good and decry Marketing for Bad, will more marketers chose the former over the latter? Perhaps."
Thinking virally; thinking it's often stupid
"It’s not enough for marketing consultants to mindlessly carry out poorly-conceived campaigns. Smarter consultants will spot the motiveless campaigns and let that company know that they can do better."
Advertising is Dead - Interview with Tom Himpe
"I caught up with Tom Himpe, the author of Advertising is Dead, Long Live Advertising and chatted with him about his book, advertising and Brussels…"
Tags: interviews advertising marketing strategy change innovation
Bidding for time and attention
"Sponsoring the individual consumer, regardless of the media he or she consumes, provides one smart path forward."
Tags: attention marketing advertising
Cognitive Seduction and the "peekaboo" law
"Evolution has seen to it that the very act of searching for the hidden object is enjoyable, not just the final 'aha' of recognition--lest you give up the chase."
Tags: brain marketing learning communication presentation sex
Vote Chris Christmas Rodrguez to replace Santa this Christmas
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Ten Trends Transforming Marketing Measurements
"In digital networks, people often passively emit both anonymous and identifiable gestures, whether it’s visiting a Web site, programming a TiVo, commenting in a public discussion forum or a host of other activities."
Tags: measurement gestures attention marketing research
1. Marketing should make the world better. 2. Millennials are about to change the world (more). 3. Brands are anthropomorphic.
Tags: marketing branding youth trend
two approaches to change management and brand architecture
"The specialty store could go deep. It could cultivate the brand carefully and well. But in a hyperactive marketplace, where consumer taste change often and shifts suddenly, the real challenge is remains current."
Tags: management fashion economics trend marketing
Top 10 Alternative Marketing Trends for 2007
"While marketers are constantly watching for alternative methods that can give them a competitive edge in over-crowded markets, Drew Neisser, CEO for Renegade Marketing explains the ones that will rise fastest in 2007."
Would You Like Me To Seduce You?
"[These products] are being differentiated by the difference they make in our lives and the attitudinal difference it creates in the passionate zealots that participate in these new consumer cults."
Tags: design branding marketing identity consumerism
"It's about how brands today need to show some respect to consumers, think about building communities . . . and brand experiences not simply rely on interrupting people through broadcast advertising."
Tags: marketing advertising innovation trend technology
"This is a pretty funny flash animation created by Clayborn Creative Consulting. It shows you flags from around the world, and comments that clients would say if the flags were presented."
Tags: design flags funny marketing
"In this model, there would be an evolving non-linear brand narrative. Different channels could be used to communicate different, self-contained elements of the brand narrative that build to create an larger brand world."
Tags: marketing planning advertising community media2.0
"Ok, so even this simplest commercial message is coded and symbolically purposeful."
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"You only have one reputation, and it’s yours to ruin."
Tags: pr communication culture marketing
Idea Factories: Renegade Marketing Group
Story about Renegade (where I work) and how it's an idea factory.
Tags: marketing advertising business collaboration ideas
Transmedia planning & brand communities
"I really like the transmedia planning model, because I think it addresses those two weaknesses of media-neutral planning: ignoring that different media are better at different things, and that people are social beings."
Tags: advertising community planning marketing
"Today, ideas need to have multiple layers and meaning because you are no longer talking to a single person, but rather a group who are working together."
Tags: planning community media2.0 marketing ideas
New audience metric needed: engagement
"Well, as an advertiser I want to talk to an audience who’ll actually DO something. Yeah, I’m hoping to get a sale."
Tags: engagement advertising blogs marketing media2.0
Engagement Is Meaningless Without Sales
"So how do we measure engagement? Whatever the solution, and it should depend on the unique circumstance, the connection to sales is imperative."
Tags: engagement marketing advertising
Is 'Curated Consumption' A Marketer's Lie?
Some thoughts on the idea of curated consumption from PSFK. Good action in the comments.
Tags: curation marketing consumerism shopping
The Future Was Staring Us in the Face
"However, aside from his famed “reality distortion field,� the argument adheres to basic business principles and provides an extremely useful template for the introduction of new products and services into emerging or underdeveloped markets."
"And of course, that’s the trap for most brands. They confuse social media with traditional communication channels, and they do what they know: talk at people instead of with them."
Tags: marketing branding business media2.0 socialnetworking
"Reginald Pike's Yael Staav takes us from model to billboard in under 60 seconds in this impressive new spot from Dove."
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Are Marketers Serious About Ceding Control to Consumers?
"Customer service becomes a powerful media department when consumers chronicle their experiences with your brand."
Tags: marketing advertising business
Announcing The Techdirt Insight Community
"Companies sign up to engage the Techdirt Insight Community to raise issues, get feedback, test ideas, review products, make strategy suggestions. . . or any number of other services that require a dedicated group of experts."
Tags: blogs business research marketing technology
Engagement Is a Euphemism For Measuring the ROI of Brand Advertising
"Between Google, with its algorithms . . . and TV brand advertising, with its outdated input metrics that are useless for measuring real return on investment . . . is the “fuzzy middle� where the battle for the future of advertising will be fought."
Tags: advertising engagement business marketing television
"Revolutionizing branding is the real play at the heart of all this. Google thinks they are closer now, with YouTube in their back pocket - because they have a platform for experimenting with branded ads."
Tags: youtube google marketing business video
More on the PayPerPost Debate (or "Tim Draper where are you!?!?!)
Jason Calcanis on PayPerPost as what he calls 'deceptive marketing.'
Tags: blogs advertising ethics marketing