TAG: marketing
the uncanny valley of relationship marketing
"They plunge into a kind of direct marketing uncanny valley where the more desperately they try to personalise their message the more I'm reminded that they're not really my friend. The more 'personal' information they utilise the more it freaks me out."
Tags: marketing advertising blogs
Dept. of open questions: Why not infomercials?
Rob Walker: "I’ve been wondering why the networks don’t respond to the writer’s strike by simply running high-end infomercials. That is: Just let Nike or whoever buy an hour of prime time, and let them do what they want."
Tags: marketing advertising television
"Every year, hundreds of nonprofit organizations rely on the Taproot Foundation's award winning Service Grant program to provide millions of dollars worth of pro bono marketing, HR and IT consulting services."
Tags: design business consulting nonprofit marketing
Gold at the end of the rainbow
"What I failed to realize when the news hit was, regardless of how much coin the band makes from the actual sales, they’ve just built a most impressive consumer database."
Tags: music business email marketing crm
Facebook Ad News: Not So Light Reading
"I'm still digesting all the Facebook news. Here's a roundup of coverage with excerpts (currently being updated; check back for more)."
Tags: facebook advertising marketing
Research Note: Lord of the Flies, Or The Shape of the Faceconomy
"The synthetic relevance Facebook is pushing is a drug for the strung-out advertisers of the world: they desperately need a hit of something to make them believe they matter again."
Tags: facebook advertising marketing socialnetworking
Free is more complicated than you think
"Give speeches, customizing my analysis and research for specific companies and industries. The free book is simply marketing for that, which can be more lucrative than book royalties."
Tags: books economics free service marketing
"Beacon is the internal project name at Facebook around an effort to work with third parties and gain access to very specific user data. An example may be a purchase of a book or DVD from Amazon."
Tags: facebook business attention marketing
"Ikea: One day you’ll be able to afford real furniture."
Tags: funny marketing copywriting
"But this level of sneering arrogance, at a time when a little humble appreciation of success is well in order, would go a long way. You're succeeding. Act like it."
"Dear AT&T: Whenever you send me a service-related text message that says something like "now U can make international calls from UR phone," I want to punch you in the face."
Tags: funny mobile marketing copywriting
Here Comes the Money: YouTube Videos Coming to AdSense
"Google is set to make a major announcement tomorrow concerning YouTube integration with AdSense. Selected YouTube videos will be available to AdSense publishers and will appear wrapped in banner ads."
Tags: google advertising adsense youtube marketing
How spam is teaching us about advertising
"How many of you aren’t more skeptical of all ad claims (and all media), because spam has taught you that there’s an element of spam in every unwanted (commercial) message?"
Tags: marketing spam advertising culture insight
5 differences between a NY ad conference and a SF web 2.0 conference
"Just a couple random observations from my first day at MIXX, which as a NYC advertising conference, is probably exactly the opposite from a SF web 2.0 conference."
Tags: advertising marketing culture nyc sanfrancisco web2.0 conferences
On Geico's ad icon shilling for some other brand
"Earlier this week a favored Murketing reader drew my attention a curious magazine ad from Weatherproof Garment Company. The print ad shows a caveman in a Weatherproof jacket."
Tags: marketing advertising television
QVC aims to own 3.8% of alphabet
"But this short post isn’t really about QVC, or the absurdity of owning a letter. It’s about the absurdity of owning just about anything."
Tags: marketing branding funny
"Many savvy companies are starting to realize that a good name can be their most important assetâ€â€and actually boost the stock price"
Tags: business branding marketing finance stock
Banner Blindness: Old and New Findings
"We simply confirmed for the umpteenth time that banner blindness is real. Users almost never look at anything that looks like an advertisement, whether or not it's actually an ad."
Tags: advertising marketing internet design usability research
"This is the speech we gave at the 4As account planning conference in San Diego."
Tags: marketing future business web2.0 presentation
Audio Kills The Radio Noir, Agency Broadly Redefines Medium
"THE AMORPHOUS, PLATFORM-SHIFTING NATURE OF the current media marketplace is driving at least one major shop to redefine a medium based not on its distribution, but on the fundamental nature of its content format."
Tags: marketing advertising commsplanning
Product Packages Now Shout to Get Your Attention
"Consumer goods companies are using their products’ packages as 3-D ads to grab shoppers’ fickle attention."
Tags: nytimes marketing packaging advertising
"The plan is to build a global digital ad network that uses offshore labor to create thousands of versions of ads. Then, using data about consumers and computer algorithms, the network will decide which advertising message to show."
Tags: advertising business marketing
"The set-up is an innovative solution to a problem that big corporations have wrestled with since time immemoriam. Namely. What to do when you get too big? And how to avoid being a victim of your own success?"
Tags: advertising marketing business
"I’ve found if you’re looking to understand complex concepts like “stickiness of ideas�, it’s a good idea to check out how things work in the physical, natural world."
Tags: marketing insight ideas science
Afterbirth of the 30-second spot
"Our industry loves to fund studies that justify blind allegiance to the status quo, even though our own experiences clearly demonstrate that the same old things simply aren't as effective as they once were."
Tags: marketing commercial research advertising
"Ad agency Anomaly is pioneering a new model whereby it provides its creative services in return for a take of the profits. It's a high-risk strategy that could change the industry"
Tags: advertising innovation marketing business
"There’s a bunch of things that people who are just getting into digital always seem to propose at some point or another. I guess they’re things that are part of the learning process."
Tags: marketing internet lists
How Madison Avenue Is Wasting Millions on a Deserted Second Life
Best line: "Last winter, CNET's in-world correspondent was conducting a live interview with Anshe Chung, an avatar said to have earned more than $1 million on virtual real estate deals, when Chung was assaulted by flying penises in a griefer attack."
Tags: secondlife advertising marketing business
Lessons of "Simpsons" marketing: Clip and save
"These, in other words, are the “lessons� you can apply to your film or brand. I’m revealing them to you now! Are you ready? Here goes! You heard it here first!"
Tags: funny movies marketing television cartoon
Sprint Takes Lead as 1st Sponsor of File-Sharing Song
"Sprint has signed on as the first company to underwrite a song to be distributed on file-sharing networks, agreeing to embed its logo on copies of tracks from Atlantic Records hip-hop artist Plies, sources told The Post."
Tags: business marketing music p2p
"As we started to explore and experiment with communications planning, we decided that that was an appropriate answer for what had been missing."
Tags: interviews naked commsplanning marketing
The Rise of Rap Cat and the New Guerrilla Ad Guys
"As old ad agencies try to get a grip on their future, the new guerrilla ad guys think they’ve got it all figured out."
Tags: marketing advertising nyc viral
Naked Wins J&J's U.S. Comm. Planning Chores
That's us.
Tags: marketing commsplanning
"This is like brand panhandling"
"Faced with shrinking profits, record labels are touting a new approach"
Tags: music business economics copyright marketing
My Adventures Into The Mouth Of The 7-Eleven Kwik-E-Mart
"Here we have an army of Indian and Pakistani workers who, for years, have attempted to beat down the 'Thank you, come again' stereotype, and who are now being forced . . . to dress as Apu, the most blatant of all convenience store cliches."
Tags: movies television marketing
Say 'Hybrid' and Many People Will Hear 'Prius'
"One reason for the success of the Toyota Prius may be that buyers want everyone to know they are driving a hybrid."
Tags: cars culture marketing environment green
In Small Packages, Fewer Calories and More Profit
"In three years, sales of 100-calorie snack packs have passed the $20-million-a-year mark, as consumers don’t seem to mind paying more for less."
Tags: food business psychology marketing nytimes packaging health
Benjamin Palmer talks at Cannes
"Now, the competition is not another ad, it’s everything. You’re five minute experience has to be better than anything else someone could be doing with their life."
Tags: marketing brandedutility advertising attention
House of Naked: The Home of Naked Communications NYC
The Naked blog.
The value of virtual ghettos and virtual suburbs, part #2
"Everyone wants to sell things to the rich kids, sure. But to get the rich kids to care, they've got to sell them to the cool kids first."
Tags: culture economics influence marketing facebook myspace socialnetworking
Come to Israel, Meet Hot Babes
"Maxim Features Models From Israeli Army; Many in Israel Call It Inappropriate"
Tags: marketing pr israel gender sex
Pulls in PageRank, Technorati, del.icio.us and gives a grade.
These guys create ads you remember
"Wieden seems sincere when he says his "favorite organism is the slime mold spore." They have to get to light to propagate, so they form a "worm-like object" to create a sort of mass migration  "its individuals working together to solve a problem.""
Tags: advertising nike marketing
dove's evolution is the last of its kind
"If your brand is brave and gutsy enough to get behind a powerful and challenging socio-cultural idea, execute with creative brilliance and support it with a smart CSR program, you will get people to pay attention, but it's . . . unlikley for $50,000"
Tags: viral marketing business youtube
10 Things We Can Learn From Apple
"Here are ten reasons why I think Apple is so successful today, and what we can learn from them"
Tags: apple design bestarticlesof2007 innovation marketing
Teens Schizophrenic About Their Brands
"Millennials have complex feelings about brands unless, of course, it's Apple. "
Tags: branding marketing research youth apple
Ask.com VP of Marketing explaining the new algorithm campaign by Crispin + Porter.
Tags: marketing advertising search
Download 2007 Digital Fact Pack
52-Page Data Guide to the Digital Marketing World
Tags: advertising marketing statistics business demographics internet research
"Instead of relying purely on viral marketing or mass media marketing alone, big-seed marketing combines the two approaches so that a large initial audience spreads the marketing message to a secondary audience." Read the full paper.
Tags: marketing research statistics viral
"For the first time in advertising history, brand owners are offered the opportunity to buy meda space within someone's mind."
Tags: advertising marketing funny brain
Google's Video PlusBox May Be Its Most Disruptive Feature Ever
"There are no ads currently on the YouTube video, but you can bet that will change. What’s clear is that on this particular search the Times, the Post, and MSBNC are likely to lose a lot of the traffic that they otherwise would have gotten."
Tags: video business marketing google media2.0
"Quantcast is the world's first open internet ratings service. Advertisers can find reports on the audiences of millions of web sites. Publishers can ensure their sites are represented accurately by tagging them for direct measurement."
Tags: advertising analytics marketing demographics
"Its only when you get the whole picture you can fully understand"
Tags: video planning marketing youtube
Bummed I'm missing it, some great speakers there.
Tags: conference trend planning marketing business london
not funny haha, just like, funny on the inside. LOTI.
A fairly amusing video from Microsoft that features a restaurant conversation between 'advertiser' and 'consumer.' Like Amber said, not funny on the outside, but rather disturbing you're laughing on the inside.
Tags: funny video marketing microsoft
Human Joysticks (NewsBreaker Live interactive cinema game)
"The debut of interactive crowd gaming in movie theaters. Captured opening weekend of Spider Man 3 in Los Angeles. Created by SS+K in collaboration with Brand Experience Lab for msnbc.com."
Tags: video design marketing games movies advertising
Branded Utility: Interview With Johnny Vulkan of Anomaly
"Brands being genuinely useful to their customers, employees, suppliers and the people they touch."
Tags: brandedutility marketing business interviews trend
How To Make $10 Billion In Ad Revenue Without Measuring Unique Vistors Or Page Views
"Google never had to worry about old fashioned audience metrics because Google figure out how to optimize the delivery of ads based on what people DO, and more importantly, based on what’s on their minds  their intentions. . . "
Tags: google advertising marketing
"April state of the media industry. Includes Viacom vs. Google, Digg, Joost, Ford's success on iTunes and marketing via social networks."
Tags: media2.0 google itunes marketing
YouTube Starts Paying Star Users
"A select group of content creators will get promotion on the YouTube platform, and we will help them monetize their content. This will help erase the the stigma around the user-created content, and, to be honest, these guys are media entities. . . "
Tags: youtube marketing celebrity video
Forrester's new Social Technographics report
"At the heart of Social Technographics is consumer data that looks at how consumers approach social technologies – not just the adoption of individual technologies."
Tags: research socialsoftware marketing business
Mere Luxury Isn't Enough for Superrich
As luxury brands move into the mass market, they need a new way to make the superrich feel special. Welcome to the 'experience economy.
Tags: marketing luxury culture trend
Why The Luxury Market Continues To Roar
"The biggest trend of all, and the one I should have mentioned first, in addition to the search for the memorable, the unique and services that have high value, is what I call the rise of connoisseurship and the hunger to know."
Tags: luxury interviews marketing trend
Survey Reveals Luxury Marketing Gaps
"The study also revealed that 85 percent of luxury goods marketers want to engage in more one-on-one marketing; however, only half of them actually do so."
Tags: marketing luxury research
"You put all that together and you think, what would the advertising customer like? And what they would like is they'd like a single way in which they can see ads and then have the computer do the allocation for them."
Tags: google advertising future marketing business
"And we think the way we have structured this Oral-B thing will make it easier to do that [make a difference in people's lives]. Because it puts everyone at the table at the same time, working together on the biggest and best ideas for the business."
Tags: interviews marketing advertising cpg
Seems that everything is 'becoming a brand'.
Tags: branding funny marketing
"Year Zero" project = "the way a viral campaign should be run"
"While the major labels continue to try and hold onto the past, Reznor’s attitude and approach is a glimpse of the future. Instead of looking at his album as the finish line, he’s using it as part of a bigger, all-encompassing experience for fans."
Tags: marketing music viral advertising wordofmouth transmedia
Guess Who's Knocking on Marketing's Door
"If conversation is advertising's new sweet spot, should consumer affairs play a more central, strategic role in the marketing equation?"
Tags: conversation business marketing consumeraffairs
"A Rich Idea might have instant appeal but it also has hidden depths, emotional resonance, inherent drama. If a Big Idea is like a high concept movie then a Rich Idea is like the premise for a soap opera or a series."
Tags: ideas planning marketing
Postcard from the Welcome Mat: Levi Strauss's Wall of Letters
"As I finished walking around all four corners of the exhibit, I just keep thinking to my self: this is where marketing truly begins."
Tags: conversation passion marketing
It's the Conversation Economy, Stupid
As consumer markets fragment, marketers and designers must understand how platforms evolve and influence human behavior
Tags: conversation communication marketing design
Blogger Outreach Done Right - The Nikon Blog Ambassador Program
"With this program i think Nikon provide a very good example of how to get extremely valuable devices in the hands of bloggers without a hint of the cronyism or accusations of undue influence that have often come along with $1000+ giveaways to bloggers."
Tags: blogs marketing camera photography
In a Station of the Metro... a case study in marketing?
"It speaks to the notion that although content is king (even more so now in this user-generated world) we cannot ignore the importance of the context in which that content is delivered, and the appropriateness of the channel used to deliver it."
"The nice thing about this one (compared to the many other new marketing schema's out there) is that there is no arrow on the right hand side of the diagram - it can go in any direction, showing the true equality of all the players."
Tags: marketing conversation visualization
Notes on a transparent apology
"I’m still snickering over the recent comments of Fake Steve Jobs at about famous PR guy Steve Rubel."
Tags: transparency pr marketing blogs
"ALL the beer cannon destroys in a sweet montage. Complete with slo-mo action!"
Inside the interactive mind - or something resembling a mind
Strawberry Frog's process for making websites.
Tags: marketing advertising design internet funny
"I'm doing a thing for w+k on Thursday, as part of their 25th anniversary do. It's a petcha-kucha-style thing. 25 slides. 25 seconds each. I was going to write it in powerpoint, but then I thought I'd try and write it in flickr instead. See how that worke
Tags: marketing flickr presentation design
Is Justin Timberlake a Product of Cumulative Advantage?
A new theory of the hit record.
Tags: business culture marketing psychology nytimes bestarticlesof2007
"One powerful tactic we used was pushing the product into the potential buyer’s space. The automatic reaction for most people is to pick it up. You’d then point out a few features and then mid-inspection, grab the product out of their hands"
Tags: culture marketing behavior
temporary retreat from randomness
Russell Davies on Twitter: "If you've been watching the blogosphere recently you'll have noticed that everyone's all aflutter about something called Twitter."
Tags: mobile marketing twitter
Forrester Sees Web Design Boom
"Forrester said the Internet's central role as an information resource has made Web projects key strategic priorities at many companies, leading to a revenue growth rate of at least 20 percent at most shops working in that space."
Tags: internet advertising design marketing
A public service video from the Organic people. Love Obi-Wan Canole.
Tags: funny video marketing food health organic
Wieden Loses Nike over Digital?
"Perhaps if the agency teams worked together, we'd all get better at learning what consistently works online -- and then producing campaigns to match that expectation."
Tags: nike marketing advertising online business
"A survey of leading thinkers, gathered to judge the advertising world's Effie Awards, offers a valuable snapshot of an industry in flux"
Tags: marketing business research advertising
Separated by a common language
"Take the problem of left handed people being unable to use a pair of scissors, advertising people would approach this by telling left handed people how to use the existing scissors better whereas design people would create a new pair of scissors."
Tags: marketing design advertising creativity
Account planners and fearless noticing
"Almost nothing is actually nothing. The surface of social life is littered with tiny but telling details. The anthropologist's job is to notice and notice and notice. So I noticed snapping."
Tags: culture marketing bestarticlesof2007
YPulse conference on reaching youth using technology.
Tags: conference youth marketing
"Shops Want to Prove Communications Planning Is Vital to Marketers in an Increasingly Digital World"
Tags: marketing commsplanning strategy naked trend
"Fire the publicist. Go off message. Let all your employees blab and blog. In the new world of radical transparency, the path to business success is clear."
Tags: transparency business blogs trend marketing culture
"The "long table" is a physical manifestation of networked culture. Information is less driven by hierarchy and process and more driven through connections, collaboration, transparency and as Noah aptly put it in his blog, moments of serrendipity."
Tags: design ideas marketing business
New article for Mediacat (and a glimpse of the green marketing book)
"Green marketing is an opportunity. An opportunity to do good business (in both senses of the word). An opportunity for creativity. An opportunity for marketing people to lead social change for once."
Tags: innovation environment green marketing
Digesting Google's New PPA Advertising Product
Wow. Google has finally added a pay-per-action product. The marketing world is going to change very soon.
Tags: adsense advertising google marketing search
"By looking at marketing as a service rather than a message, marketers are sure to gain competitive advantage, enhancing their product offerings and engaging their customers and prospects in fresh and meaningful ways."
Tags: marketing brandedutility business trend
"Great design drives profits. We know that. But we can't prove it--yet."
Tags: business design marketing roi
A nice summary of the academic paper questioning the idea of influencers . . .
Tags: influence marketing research
Employees: The Overlooked Link in the Brand Chain
"The majority of Americans are more dissatisfied with their jobs than ever, although the research doesn't break down the findings by sector, you can assume that employees at the service front line have a high degree of dissatisfaction."
Tags: marketing management
"The Carbon Trust is launching a green equivalent to the Fairtrade label - a consumer label which details the carbon footprint of a product and a commitment by its producer to reduce it."
Tags: environment carbon business marketing packaging
Cavemen get their own show (I told you so)
"Well, well. ABC has done a deal with the Geico cavemen to do a sitcom. The show will be set in Atlanta, where three prehistoric men battle prejudice as they go about their lives."
Tags: television advertising marketing
How Steve Jobs Played Hardball In iPhone Birth
"In Deal With Cingular he Called The Shots; Flirting With Verizon"
Tags: apple iphone marketing technology mobile
"Co-creation isn’t about holding a contest for a consumer. Companies have been holding jingle-writing contests and Oscar Mayer kid auditions for decades. The real news is the emergence of dialogue."
Tags: marketing cocreation
NFL Films and the reinvention of football
"Ed and Steve say they thought about football as something theatrical, perhaps even operatic, well, come to that, actually mythical. They accomplish this effect with stirring music, slow motion athleticism, and a grand, booming narrative."
Tags: football sports culture marketing history
Shareholders as Brand Evangelists
"We tend to view consumers as marketing’s focus and shareholders as finance’s focus. But odds are if you’re a publicly traded company, you have a lot of individual investors who bought your stock because they simply love you as consumers."
Tags: marketing business stock wordofmouth starbucks
How to do it right . . .
"People need to believe in things and “brands� give them a reason to believe. Whether it’s an attitude they agree with or content they can depend on viewers . . . go most often to the places they can count on (and then, of course, adverisers follow,
Tags: marketing branding youtube media2.0
"A person with ubuntu is open and available to others, affirming of others, does not feel threatened that others are able and good; for he or she belongs in a greater whole and is diminished when others are humiliated or diminished . . . "
Tags: community networking marketing culture
The bizarre economics of the hotel minibar
"Why you should stay at hotels that overcharge for drinks and Wi-Fi access."
Tags: economics travel marketing
3 Rules For Managing Viral Marketing
"Traditional marketing theory and methods developed over the last 50 years are antithetical to Viral Marketing."
7 Branding lessons from the Dove campaign
"A global research project told them [Dove] that of the 3200 women they had surveyed, only 64 of them (or 2%) were prepared to call themselves beautiful. Seventy-six per cent of the respondents wanted the idea of beauty to change. "
Tags: marketing advertising branding trend research beauty
"Understanding that trends in public opinion are driven not by a few influentials influencing everyone else but by many easily influenced people influencing one another should change how companies incorporate social influence into their marketing campaign
Tags: marketing influence wordofmouth
Beyond the X's and O's, a Lesson in How to Be Big
"For starters, protect the product by limiting its exposure."
Tags: nytimes sports marketing branding business television media
Some Thoughts on Last Week in Boston
"Trying too hard to be cool only shows that you have absolutely nothing to say."
Tags: graffiti marketing advertising streetart
Brands are "used to living in a world of quite crisp lines but those lines are getting less clear. The best response, it seems to me, is to forget about the increasingly suspect goal of 'message delivery' and try and get more interesting, more useful or i
Tags: branding marketing trend brandedutility media2.0
"Now that a billion people are online, even sites aimed at a narrow slice of the Web audience can attract huge crowds. Make way for the meganiche!"
Tags: business economics longtail marketing trend
Draft article on drinks innovation
"The increased extent to which consumer culture leads market development means that the gap between marketing ideas and innovation ideas is paper thin. And perhaps it has been ever since Sol put its slice of lime in the top?"
Tags: cocktailculture alcohol branding marketing cocreation innovation
"I thought I'd bounce around a few thoughts. It's basically about taking a few key trends and looking at them at a different angle."
Tags: trend marketing brandedutility blogs curation
A book by the agency LOVE used to help them pitch themselves. Looks like a children's book complete with textures to touch. Beautiful.
"So how does a creative person increase demand for their work?"
Tags: creativity economics marketing
Jay-Z to help relaunch Cherry Coke
"Jay-Z is set to help relaunch Cherry Coke. The rapper's Rocawear firm will design the new can, and the product's TV commercials."
Tags: branding marketing design trend music
Interview with Robbie Vitrano of Trumpet Advertising
"We now refer to ourselves as a brand studio. We like the concept of a studio as a place to study and solve problems. It is expressly media neutral."
Tags: marketing branding change neworleans
Clay talks about elegance, one of my favorite themes of the moment.
Tags: elegance branding marketing design
"Droog is a brand and a mentality: design of products that do what they should and think about why they’re doing it in the first place: function? fun? wit? criticism? All of the above?"
Tags: design marketing inspiration ideas dutch
"The ad generator is a generative artwork that explores how advertising uses and manipulates language."
Tags: advertising flickr copywriting marketing
"Plus, if they're saying something negative online they're already saying it offline. So now they're no longer talking behind your back. That's more polite, no?"
Tags: marketing wordofmouth community passion
2006 Agency Of The Year: Nobody
"What should an agency of the year look like? In my eyes–in this era of the rising “you�–an agency must embody ten critical attributes and capabilities"
Tags: marketing change culture advertising business management
Point number 1 out of 9 for determining whether you have mojo: "Have a higher purpose. I know I’ve said this before, but it’s essential to mojo to believe in something beyond your own needs."
Tags: remarkable branding marketing
Placing Ads Anywhere and Everywhere
New York Times documents some of the stranger places advertising is showing up.
Tags: advertising marketing strange trend
"And could simple daily routines which are calming and centring and less greedy come to the fore? Will we relearn the art of living well?"
Tags: marketing predictions simplicity
"Community is not a buzzword to describe a monolithic mass of marketing data. Communities are made up of people with endless motivations, hopes, dreams and goals and all have unique personalities."
Tags: community socialnetworking marketing
Brands Produce Their Own Shows
"More marketers are creating their own TV shows in the hopes of endearing viewers to the brands behind them."
Tags: marketing advertising movies television branding nytimes
"She has self-selected what she takes in to such a degree that getting a word or thought or image into her consciousness that she hasn't chosen herself is like serenading a cinderblock wall."
Burger King Sells 2 Million Game Copies in 4 Weeks
"Burger King 'announced that its trio of games for the Xbox and Xbox 360 had broken the 2 million mark in just four weeks'"
Tags: marketing videogames food trend
"Whether you have your eye on a plum promotion, a plump pay rise or just a happier workplace, begin your quest here with our tips on making more of your nine-to-five this year. To kick off, Seth Godin says being average in 2007 just won't do ."
Tags: marketing passion remarkable business management ideas
The Decomposition of the Television Set
"These changes aren't evolutionary shifts. They are revolutionary. And, as with revolutions, two things can happen. You win big, or you lose big. There generally is no revolutionary middle class."
Tags: television marketing advertising future
"A group of people get together and exist as an institution that we call a company so that they are able to accomplish something that they would not be able to accomplish separately."
Tags: marketing business passion quotes
"In an age when many politicians seem molded from plastic, Obama's smoking may actually help his image"
Tags: politics culture marketing
2006 Advertising/Design Goodness Year in Review
"Thanks to all of you for making the year 2006 of Advertisng/Design Goodness such a sucess. Let’s have a look at what I think is the best of the year."
Tags: marketing advertising design bestof2006
"I wanted to be a billionaire," says the man responsible for your Jagermeister headache. At age 85 he stunned the liquor industry by getting his wish."
Tags: alcohol cocktailculture marketing entrepreneur
As compiled by Communication Arts.
Tags: design lists marketing reference
Wave v Particle Model of Messages
"The particle view of messages makes sense in our post-mass-media world where communications are dominated by one-to-one exchanges rather than broadcast blasts from centralized sources."
Tags: marketing communication business viral
"When Aristotle talked about ethos, he referred to reputation or credibility. In short, I need to believe that you actually believe in what you're pitching. If I don't think you believe, I won't ever believe either."
Tags: trust marketing reputation
Marketers: It's Time To Stop Blaming Your Woes On The Consumer!
"Marketers should embrace this growing period of reciprocity by refocusing on the fundamentals. Those fundamentals mostly likely are what made you successful in the first place!"
Tags: marketing trend business customerservice
"The brain is a parallel processor - it simultaneously processes many different types of information . . Effective teaching employs a variety of learning strategies. So having different ways of communicating and and different levels of communication might
Tags: marketing advertising brain learning
Is Mad. Ave. Ready To Go Naked?
"These brash Brits say they have the cure for what ails the ad business these days. Is Naked Communications a real revolution, or just Brand X in a new box?"
Tags: business advertising marketing communication planning
10 Social Media Strategies for the Fortune 1000 Corporations
"Social Media (Blogs, Forums, Wikis, Podcasts, Video blogs and other tools) are appearing in every industry. Below are my 10 strategic themes for 2007."
Tags: socialmedia blogs community business marketing
"Let's all expect more from the businesses from which we buy, and expect more of the companies where we work. Marketers and executives: how can you can make your brands more worthwhile?"
Tags: branding marketing ideas
How Transmedia Storytelling Begat Transmedia Planning... (Part Two)
"Will transmedia branding make a lasting contribution to contemporary marketing theory? It's too early to say. As an author, I am delighted to see some of my ideas are generating such discussion."
Tags: marketing planning media transmedia books
How Transmedia Storytelling Begat Transmedia Planning... (Part One)
Henry Jenkins on transmedia planning.
Tags: planning media2.0 branding marketing transmedia
"This should be understood as a radical new alternative to marketing aspiration (image). It is about being involved in things you have a passion for vs passively buying something which might make you look good."
Tags: marketing advertising passion enthusiasm
"Markets today are so bigâ€â€the global video-game market is now close to thirty billion dollarsâ€â€that companies can profit even when they’re not on top, as long as they aren’t desperately trying to get there."
Tags: business longtail marketing management small videogames
"There's something about a low-end brand that offers a sense of authenticity, particularly among those who feel jaded by traditional advertising."
Tags: culture trend advertising marketing
"'If you want to send a message' in Hollywood, the saying goes, 'call Western Union.' Don't tell that to entrepreneur and philanthropist Jeff Skoll. With 11 Oscar nominations for cause-driven work . . he's proving that it pays to be pointed."
Tags: movies entrepreneur passion marketing philanthropy marketingforgood
Blend of old, new media launched OK Go
The story behind the success of OK Go's crazy treadmill video.
Tags: video youtube viral marketing music
"Can marketing actually make life a little better? I think so. If we celebrate Marketing for Good and decry Marketing for Bad, will more marketers chose the former over the latter? Perhaps."
Thinking virally; thinking it's often stupid
"It’s not enough for marketing consultants to mindlessly carry out poorly-conceived campaigns. Smarter consultants will spot the motiveless campaigns and let that company know that they can do better."
Advertising is Dead - Interview with Tom Himpe
"I caught up with Tom Himpe, the author of Advertising is Dead, Long Live Advertising and chatted with him about his book, advertising and Brussels…"
Tags: interviews advertising marketing strategy change innovation
Bidding for time and attention
"Sponsoring the individual consumer, regardless of the media he or she consumes, provides one smart path forward."
Tags: attention marketing advertising
Cognitive Seduction and the "peekaboo" law
"Evolution has seen to it that the very act of searching for the hidden object is enjoyable, not just the final 'aha' of recognition--lest you give up the chase."
Tags: brain marketing learning communication presentation sex
Vote Chris Christmas Rodrguez to replace Santa this Christmas
Tags: funny holidays video marketing
Ten Trends Transforming Marketing Measurements
"In digital networks, people often passively emit both anonymous and identifiable gestures, whether it’s visiting a Web site, programming a TiVo, commenting in a public discussion forum or a host of other activities."
Tags: measurement gestures attention marketing research
1. Marketing should make the world better. 2. Millennials are about to change the world (more). 3. Brands are anthropomorphic.
Tags: marketing branding youth trend
two approaches to change management and brand architecture
"The specialty store could go deep. It could cultivate the brand carefully and well. But in a hyperactive marketplace, where consumer taste change often and shifts suddenly, the real challenge is remains current."
Tags: management fashion economics trend marketing
Top 10 Alternative Marketing Trends for 2007
"While marketers are constantly watching for alternative methods that can give them a competitive edge in over-crowded markets, Drew Neisser, CEO for Renegade Marketing explains the ones that will rise fastest in 2007."
Would You Like Me To Seduce You?
"[These products] are being differentiated by the difference they make in our lives and the attitudinal difference it creates in the passionate zealots that participate in these new consumer cults."
Tags: design branding marketing identity consumerism
"It's about how brands today need to show some respect to consumers, think about building communities . . . and brand experiences not simply rely on interrupting people through broadcast advertising."
Tags: marketing advertising innovation trend technology
"This is a pretty funny flash animation created by Clayborn Creative Consulting. It shows you flags from around the world, and comments that clients would say if the flags were presented."
Tags: design flags funny marketing
"In this model, there would be an evolving non-linear brand narrative. Different channels could be used to communicate different, self-contained elements of the brand narrative that build to create an larger brand world."
Tags: marketing planning advertising community media2.0
"Ok, so even this simplest commercial message is coded and symbolically purposeful."
Tags: marketing business food 5dollaridea
"You only have one reputation, and it’s yours to ruin."
Tags: pr communication culture marketing
Idea Factories: Renegade Marketing Group
Story about Renegade (where I work) and how it's an idea factory.
Tags: marketing advertising business collaboration ideas
Transmedia planning & brand communities
"I really like the transmedia planning model, because I think it addresses those two weaknesses of media-neutral planning: ignoring that different media are better at different things, and that people are social beings."
Tags: advertising community planning marketing
"Today, ideas need to have multiple layers and meaning because you are no longer talking to a single person, but rather a group who are working together."
Tags: planning community media2.0 marketing ideas
New audience metric needed: engagement
"Well, as an advertiser I want to talk to an audience who’ll actually DO something. Yeah, I’m hoping to get a sale."
Tags: engagement advertising blogs marketing media2.0
Engagement Is Meaningless Without Sales
"So how do we measure engagement? Whatever the solution, and it should depend on the unique circumstance, the connection to sales is imperative."
Tags: engagement marketing advertising
Is 'Curated Consumption' A Marketer's Lie?
Some thoughts on the idea of curated consumption from PSFK. Good action in the comments.
Tags: curation marketing consumerism shopping
The Future Was Staring Us in the Face
"However, aside from his famed “reality distortion field,� the argument adheres to basic business principles and provides an extremely useful template for the introduction of new products and services into emerging or underdeveloped markets."
"And of course, that’s the trap for most brands. They confuse social media with traditional communication channels, and they do what they know: talk at people instead of with them."
Tags: marketing branding business media2.0 socialnetworking
"Reginald Pike's Yael Staav takes us from model to billboard in under 60 seconds in this impressive new spot from Dove."
Tags: video advertising culture beauty marketing health fashion bestarticlesof2006
Are Marketers Serious About Ceding Control to Consumers?
"Customer service becomes a powerful media department when consumers chronicle their experiences with your brand."
Tags: marketing advertising business
Announcing The Techdirt Insight Community
"Companies sign up to engage the Techdirt Insight Community to raise issues, get feedback, test ideas, review products, make strategy suggestions. . . or any number of other services that require a dedicated group of experts."
Tags: blogs business research marketing technology
Engagement Is a Euphemism For Measuring the ROI of Brand Advertising
"Between Google, with its algorithms . . . and TV brand advertising, with its outdated input metrics that are useless for measuring real return on investment . . . is the “fuzzy middle� where the battle for the future of advertising will be fought."
Tags: advertising engagement business marketing television
"Revolutionizing branding is the real play at the heart of all this. Google thinks they are closer now, with YouTube in their back pocket - because they have a platform for experimenting with branded ads."
Tags: youtube google marketing business video
More on the PayPerPost Debate (or "Tim Draper where are you!?!?!)
Jason Calcanis on PayPerPost as what he calls 'deceptive marketing.'
Tags: blogs advertising ethics marketing
Brands Crazy for a Second Life
"SL has achieved "memeiness", meaning that journalist and bloggers . . . are very happy to write about another brand legitimizing this new virtual world. Companies aren't so interested in the audience, but the PR that their SL presence can generate."
Tags: secondlife advertising marketing
"Are industries based upon rapid fire information inherantly less stable than ones based on selling material goods?"
Tags: advertising media marketing business videogames
10 Things That Will Make Or Break Your Website
"These are the top 10 things I learned from attending the Future of Web Apps Conference 2006 in San Francisco earlier this month."
Tags: tips internet marketing design startups usability business
Are Engagement Believers In Denial?
"Where do we start? I’d like to propose six new dimensions that advertisers need to inject into this engagement discussion right away"
Tags: engagement attention marketing
"Business is about taking a bright idea and assembling a team that can turn that idea into a product and bring that product to customers who want to buy it. It's that simple. "
Tags: venturecapital lists business marketing
"If you talked to people the way advertising talked to people, they'd punch you in the face."
Tags: advertising marketing comics funny
"Rule #1: Make things that people love."
Tags: marketing customerservice
SteelPixel Web Hosting and their No-Advertising Model (Word-of-Mouth-Marketing)
"We don’t really spend money on advertising because we feel the dollars a customer spends with us should improve the services we provide them."
Tags: marketing advertising trend customerservice
How Brands Participate in the Conversation at OMMA East
"There is no "ideal owner" for social media initiatives within an organization, but there is definitely a first mover advantage where the individual with the passion for doing something with personal media often becomes the internal champion . . . "
Tags: blogs marketing business media2.0
"Advertising, and marketing in general, is about capturing the imagination, finding those little nuggets in people lives that relate to the brands we represent."
Tags: advertising marketing planning business management
"This is, basically, my schtick, if you'd asked me to come and speak at a conference at any time in the last couple of years this is probably what I'd have done."
Tags: branding marketing presentation planning advertising strategy
Is this the future of advertising?
"An attractive woman comes up to you and asks if you'd be kind enough to take her photo in front of the Golden Gate Bridge. Naturally, you agree. As you're lining up a good shot, you can't help but notice the camera's sleek, lightweight design. Sucker."
Tags: advertising marketing wom
5 ways to learn to be more innovative
"1. Producing smart individuals is the first step; teaching them to collaborate is the second step"
Tags: innovation management business marketing creativity
The State of OMMA: Making It Up As We Go Along
No one has any idea what they're doing. "As Rishad pointed out, when someone hands him shit, he says, great, it’s fertilizer. There’s never been a more fertile time for innovation in media, marketing, and advertising."
Tags: advertising media2.0 marketing business trend
BuzzLogic calculates social media influence
"BuzzLogic looks at content relevance, using full text analysis; the number of messages from a certain publisher over time; traffic, including users referred by influencers and total number of pages views . . ."
Tags: blogs influence marketing research attention
Using incentives to increase hand-washing amongst doctors.
Tags: health research marketing economics
Influential Interactive Marketing: 5 Rules of Social Media Optimization (SMO)
"Implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs."
Tags: smo socialsoftware seo media2.0 marketing
"At a time when people are constantly asking “what’s in it for me?�, isn’t it blatantly obvious that the best way to engage someone is to be useful to them?"
Tags: branding marketing engagement web2.0 brandedutility
Why Mark Cuban is Way Off Base with YouTube
"Unlike the Napster days in which there was no evidence that this type of large scale ‘piracy’ actually helped distribution, today [in YouTube] the signs are everywhere."
Tags: youtube copyright marketing video media2.0
When the packaging makes it perfect
"Great packaging makes shopping more fun, and, as Tiffany has proved, occasionally elicits cash from impressionable people like me."
Tags: design branding packaging marketing fashion
Zinedine Zidane and Authenticity
"Zidane was pissed--who really knows why, or cares?--and he expressed himself directly. Not intelligently or articulately, but directly. That's in stark contrast to 99% of other public figures, and it's made Zidane authentic . . ."
Tags: soccer culture marketing authenticity
"The tuna story" and customer experience
"Good experience means focusing on what really matters to customers, in the long run - offering genuinely useful, effective, or healthy products and services - and marketing them in a way that is honest and transparent at every step."
Tags: marketing business customerservice trend
Advertising's New Idea: Don't Push the Product; Pull the Consumer Instead
Advertising's New Idea: Don't Push the Product; Pull the Consumer Instead
Tags: advertising marketing business innovation trend
"The "how they make money" question pales in comparison to how they are -- and more importantly will be -- making money for others, and that's where the real value of this kind of portal exists."
Tags: youtube video television business marketing
People are cheaper than ad space
"What I've tended to conclude from this experience is that for a lot of businesses people are cheaper than ad space - that it costs less on an ROI basis to get some guy to stand in the cold for eight hours a day than it does to take out an ad"
Tags: advertising marketing trend business
"Marketers know about consumers, consumers know about marketers, marketers know consumers know about marketers, and consumers know marketers know consumers know about marketers."
Tags: marketing consumerism culture
Engagement Video Series: Noah Brier of NoahBrier.com
My semi-coherent thoughts on engagement.
Tags: marketing advertising engagement
Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World)
"What makes Paris brilliant is that she used the attention she had and gave it to others thereby garning more attention for herself. And it’s been profitable."
Tags: attention marketing celebrity
Media and Consumers Emerge as Threates to Agency Creativity
"While ad agencies used to have a monopoly over creativity, this no longer appears to be the case."
Tags: marketing advertising cocreation media2.0 business
Fantastic article about the making of the original Willy Wonka. Actually turns out that Quaker Oats funded the whole film with the hope of promoting a Wonka bar they never released.
Trust is the bond that brands.
CK's three rules of trust.
Tags: trust business branding marketing
Do Talented People Need the Organization?
"Given today’s environment where tools are inexpensive and widely available, the organization needs talented people more than talented people need the organization."
Tags: business marketing creativity strategy
Research Note: Show Me the Money Markets, Networks, and Communities
"The next great game isn't about just microchunking ads (preroll, postroll, blah, blah) - it's about making ads part of the hypercultural and part of the hypersocial."
Tags: marketing trend media2.0 myspace advertising internet
Marketing Services Is the Future of Media
"It’s about leveraging the connection that media (be it New York Times, MySpace, Boing Boing, YouTube, Digg, or Google) has with its users, who are increasingly driving the media (and in the case of MySpace ARE the media)."
Tags: media2.0 marketing business
"At Organic, we are thinking about the “11%� – reaching beyond the traditional opinion makers (the 1%) to speak to what we call the New Influencers – ordinary consumers who are finding their voice online in an assistive or synthesizing role."
Tags: marketing communication influence culture media2.0
Great list of "10 Ways to Love (and respect) Your Customers"
Tags: business marketing customerservice bestarticlesof2006
The Results of Refuting versus Relishing
"Mentos has attracted over 300 submissions, which have been viewed more than 400,000 times. The Coke Show, which wrapped up its first contest last week, got only 35 videos, with none getting more than 2,000 views."
Tags: video viral youtube marketing cocreation media2.0
Viral Manipulation for Fame and Profit
Trying to answer the old question of what makes something viral.
Tags: branding viral marketing culture
Smile, Smile...The House is on Fire
"The next time a fire starts burning, pull out a bottle of Jack, pour a drink, and enjoy the nullification of the old guard, the unwillingness to change, the voodoo metrics, the shouting and consumer torture."
Tags: marketing media2.0 advertising
"Adam Gayner is the chief strategist at thread. Thread is a multi-disciplinary, idea driven New York ad agency, oriented toward Gen. X and Y."
Tags: advertising marketing business innovation interviews
The Marketing Times Are A-Changin' [PDF]
"The marketplace of old resembled a mass of caterpillars hanging around the tree of traditional media, venturing down the branches of mass distribution, and consuming the offshoots of brand advertisers."
Tags: advertising branding media2.0 attention creativity marketing
Interview with Rob Walker, Writer
"PSFK sat down with Rob Walker, a columnist for the New York Times Magazine, and picked his brain about where and how he gets inspired."
Tags: consumerism inspiration marketing nytimes culture
Niche Media Empower A New Generation Of Parents
"Is my wife falling into just another marketer-coveted affinity group, or is she at the forefront of a major shift in how consumers select, consume, engage in and trust super-niche programming and content?"
Tags: longtail marketing media2.0 parents
Marketing Cannot Cover Up for Company Shortcomings
About Renegade suggesting to a potential client that they fess up to their less-than honest ways rather than pretend everything's dandy with a new campaign. (I'm quoted.)
Tags: business marketing rmg trend customerservice
what brands can learn from colbert and lonelygirl15
Influx hits us with the five rules of new media.
Tags: media2.0 business marketing video
Why marketing should make the user manuals!
"What if we stopped making the docs we give away for free SO much nicer than the ones the user paid for? What if instead of seducing potential users to buy, we seduced existing users to learn?"
Tags: business marketing passion trend
Three Ways to Ride the Long Tail
Steve Rubel offers some tips for marketers to ride the long tail: Rethink reach, fund niches and demand more from media.
Tags: longtail marketing business
What Ever Happened to Half.com, Oregon?
The story of the town that Half.com paid to change its name in 1999.
"Since word of mouth helps good movies while punishing weaker ones, it may result in a new Hollywood emphasis on playability  a film's intrinsic quality  instead of marketability . . . "
Tags: movies marketing wordofmouth reviews
Agency Business Opportunity: Brand Archaeology
"If agencies were smart, they would be scrambling to set up Brand Archeology departments staffed with researchers and lawyers whose sole job is to find lapsed trademarks."
Tags: branding business history advertising marketing
"I am suggesting we stop calling them widgets, so we can try and think a lil more deeply about why they are economically powerful."
Tags: widgets viral internet media2.0 marketing
Understanding the Unconference
"Because the cost to attend is minimal (or non-existent), anyone who wishes to can come. And because everyone at the unconference participates in some fashion, interaction, networking, and the exchange of ideas is a given.
Tags: conference community trend marketing
ComicCon & The Power of the Devoted Niche
"A small audience of super-committed fans can be worth more, in economic terms, than a massive audience of casual viewers and readers."
Tags: comics marketing longtail
Influx is holding a cool looking conference on October 3, 2006.
Tags: strategy branding conference marketing
Brands Will Have a Tough Time on YouTube
"Here’s some advice for brands looking to tap into the success of YouTube  remember that the users are in control, and what they think is entertaining and worth their time."
10 things you should be monitoring
"In order to manage your reputation you need to track the right things, so here's a list of 10 things that you absolutely need to be monitoring."
Tags: marketing attention blogs business pr rss
Why Advertise For Free on MySpace When You Can Pay News Corp Instead?
"MySpace has started to reach out to companies that are setting up commercial pages on the site, encouraging them to reach some kind of financial agreement and forgo the free ride."
On Ethical Weblogging (Part Two)
Tome Coastes of plasticbag.org lays out the ethical guidelines for his blog.
Are Advertisers Suffering From Addiction?
"If we are headed to a world where consumer attention becomes far less attainable with paid media, then where does that take us? I believe it means we’re approaching an age where real competitive differentiation becomes a better overall brand experience
Tags: advertising marketing attention branding trend
The Industry of Consumer Advocacy
6 ways marketers can be advocates for consumers.
interesting things that are going on
"Russell Davies talks about some of the interesting themes/topics/trends he's seeing in the media/marketing/advertising world."
Tags: marketing business media2.0 community advertising trend
"High on the list of new rules is an entirely different approach to advertising . . . This is what smart ad executives mean when they refer to "transparency"  precision in a world formerly dominated by blue smoke and mirrors."
Tags: marketing advertising business television commercial
A very deep look at the top 100 videos on YouTube. Some interesting numbers, especially that the top 100% only make up 2% of views. That's a long long tail.
Tags: youtube video statistics longtail marketing
The Coca-Cola Company and chunky marketing
"Yes, a new culture is upon us. But the real challenge is the old cultures that still prevail within the corporation. It may be possible to cultivate lots of diversity within the corporation but I suspect that "skunk works" strategies will be called for
Tags: business marketing longtail trend
Marketing In An Attention Economy
Max sums up John Hagel. The new collaboration marketing is about the three a's: Attract, assist, affiliate.
Tags: marketing attention media2.0 business
How a husband-and-wife team used clever marketingâ€â€and health claimsâ€â€to turn a weird fruit into liquid gold.
Tags: business fruit health marketing
The Ten Biggest Themes of 'What Teens Want'
A great roundup of teen trends from Anastasia at YPulse.
Tags: youth research trend branding business marketing
The death of the double entendre
"Advertising has forgotten how to be subtle. Worst of all, it requires no cultural competencies to decode."
Tags: advertising culture marketing sex bestarticlesof2006
A few more Presentation How To's
Some presentation tips from Creating Passionate Users.
Tags: presentation passion marketing tips
The "Snakes on a Plane" Problem
The tragedy of the best titled movie in the history of film
Tags: movies culture blogs marketing
"Smart companies are thinking about how to exploit all the power of all these individuals to sell shit. Smarter companies are being set up to bridge that gap between individuals and the companies that need them."
Tags: attention business connectedness marketing
LG taps into the power of blogs
"LG appears to have enlisted the power of bloggers to help promote its new Chocolate phone. "
Tags: design mobile technology marketing blogs
Promotion from LG about their new "Chocolate" phone. They are incredibly open about wanting to recruit bloggers to talk about the product. Cool stuff. (If anyone there happens to read this, I'd be happy to help.)
Tags: design mobile technology blogs marketing
Understanding the 1% Rule: Motivations
The history of one-percenters from motorcycle riders to bloggers.
Tags: history marketing media2.0 cgm
social networking segmentation model
A great graphical breakdown of the different segments of social network users.
Tags: socialnetworking connectedness marketing research
MySpace a launch pad for next-gen media biz
A nice look at how MySpace plays into Fox's strategy.
Tags: business myspace media2.0 marketing socialsoftware
The anatomy of the 21st-century marketing professional.
Tags: branding marketing trend business strategy planning technology
Ruthless Focus on the Customer
From the Mini Cooper to Whole Foods, companies and brands are discovering how superior customer experience keeps 'em coming back for more
Tags: design business branding marketing trend
Russel Davies' presentation on brands and blogs.
Tags: blogs branding marketing
"If your framework doesn’t explicitly account for culture and context, then it is unlikely that you will be attuned to these things when you do your research and design."
Tags: design marketing strategy process culture
"In the old static-network world, it made no sense to send people to other networks; in the new, fluid world, they’re going to go there anyway, and so the best thing to do is to help them find the best stuff, redefining the value of a network."
Tags: business advertising marketing identity branding networking
Brand Proving Grounds -- Oxyride Batteries
"So before you embark on creating your BPG, start by answering some simple strategic questions 1. Who are you trying to talk to? 2. Does it communicate the brand idea? 3. Will it break through the clutter? 4. Have you got a seeding strategy?"
Tags: branding marketing science
U.S. Trendsetters Go On Strike
"If a collective-bargaining agreement cannot be reached, trendsetters will likely be replaced with scabs."
Can Burberry save itself from the tacky British yobs who love it?
Tags: branding business apparel fashion marketing culture
Should Apple take focus off creative image?
"Apple may have to take the emphasis off its creative image to attract a wider market, according to Apple’s UK director Mark Rogers."
Tags: apple marketing creativity
3 Ways to Make Consumer Generated Content Better
"To make consumer created content work. They need to inject three elements, editorial, incentives and education."
The Grups and Thinking Beyond Demographics
"Clearly, we need better tools that can help us to examine the psychographics of an audience and to buy and measure performance this way."
Tags: demographics advertising marketing culture
Twilight of the media moguls? Not for this guy. With the $580 million purchase of MySpace, News Corp. chief Rupert Murdoch is betting he can transform a free social network into a colossal marketing machine.
Tags: business myspace future marketing media2.0
Put Your Words in Materazzi's Mouth
Brilliant. An advertising agency tests out copywriter's by having them write subtitles for the Zidane headbutt exchange. (You can also just do it for fun and send to a friend.)
Tags: funny video soccer copywriting advertising viral marketing
Renegade's hiring: "We're looking for someone who's passionate about words. It doesn't matter if people call you a 'writer' or you studied English in college, you just need to enjoy using language to express yourself. "
Tags: jobs writing rmg marketing
A conversation between an advertiser and a big company about consumer generated media . . .
Tags: funny advertising business marketing cgm
Hacking Netflix Interviews Netflix CEO Reed Hastings
Really interesting interview with the CEO of Netflix. I especially like what he says in response to a question about a referral program. Turns out when offered a financial benefit, no one really referred any more than normal.
Tags: business netflix marketing movies internet interviews
An incredibly honest self-evaluation from Wieden+Kennedy London.
Tags: advertising management business marketing bestof2006
Job Opportunities At Nielsen BuzzMetrics
Max is a really cool guy and BuzzMetrics is doing some fascinating stuff. If you're looking for a job in marketing/media in the NYC area, check it out.
Tags: jobs marketing media cgm research
Russel Davies: "Blogs blur the line between employees as corporate mouth and employees as people. Blogs work best when they're expressions of real personalities, not when they're written according to corporate guidelines."
Tags: blogs business marketing communication
Why Advertising Agencies Don't Get R&D
"Why the heck are advertising and marketing agencies so often so late to invest in or experiment with new technologies and emerging media, while the marketers and clients demonstrate increasing interest and tendency to pursue them directly?"
Tags: advertising innovation marketing business research
Advertisers grapple with consumer online revolution
"Consumers are hijacking top global brands using blogs and online communities but advertising companies are trying to find ways to embrace the revolution rather than fight against it." Yup.
Tags: marketing business cgm media2.0
Creativity is a discipline of learning
"Most recently I have found myself asking if this vocation can move further, and lead us to create good in our world and communities. Can we do things beyond helping companies communicate?"
Tags: creativity design communication marketing
Brands and 2.0 - proceed with caution
A good look at brands in a 2.0 world.
Tags: branding media2.0 marketing
Ford is documenting their attempt to save the company.
Tags: branding business cars marketing blogs video
WOMBAT2: TRIP HUNTER, RENEGADE MKTG.
"Trip is in charge of guerrilla marketing at Renegade in NYC. We discussed their recently launched Panasonic/Oxyride "Neuter Your Bunny" campaign, and asked him how Renegade works when going into a new business pitch."
Tags: rmg video interviews marketing
Advertising In the Post-Advertising Era
"In a post-advertising era, when the consumers are in complete control of brand perceptions, there’s only one effective way to “advertise�  create REALLY great products and services that people love and that offer an unrivaled experience."
Tags: marketing advertising branding cocreation media2.0
"Bazooka’s chief problem was the fact that the tiny comics that come wrapped around the gum weren’t funny to anyone born after 1962."
How to lead your customer into temptation
"People choose cake more often after being asked the following hypothetical question: "If strong evidence emerges from scientific studies suggesting that cakes ... have some major health benefits, what would happen to your consumption of these items?""
Tags: psychology marketing emotions
Database of American Proprietary Eponyms
Popsicle, escalator and rolodex are all trademarks. Who knew?
Tags: branding marketing names culture
As Alan McGee books a made-up band, Dave Simpson looks at the science of creating a buzz
Media Should Evolve Into Marketing Services
"I increasing believe that in order to survive and grow in a digital, networked, social, participatory world, media companies need to evolve into marketing services companies."
"Like it or not, fair or not, correct or not… All first impressions matter. You make them about everything and so do your clients and prospects."
Tags: design business marketing
Hip-Hop's "Unwelcome Attention" Redux
More on Cristal's stupidity in making hip-hoppers feel unwelcome.
Tags: hiphop marketing alcohol
Is There Really Something Wrong With CGM Research?
Max Kalehoff takes consumer-generated media opponent Bill Neal to task.
Tags: media2.0 cgm research marketing
Some bigwig at Cristal implied that he wasn't necessarily happy about all the hip-hop attention so Jay-Z has said he won't stock it, drink it and neither should any other hip-hoppers.
Tags: alcohol marketing pr hiphop
"OK, I’ve heard of some strange cooperative marketing campaignsâ€â€but this one takes the cake."
Tags: funny panasonic rmg marketing pr
10 principles Nike lives by.
Tags: nike management marketing branding
"In a consumer driven world, money will flow from advertising to service and product development as companies invest in what enables them to deliver a truly exceptional experience."
"Consistency assumes that presentation and messaging are the only model for brand marketing. That is simply not how communities, word of mouth, interactivity, experiences, imitation and other proven good ideas work."
Tags: marketing advertising trend business
Attention Scarcity and its Effect on Marketing
"Marketing was formerly based on ... Intercept, isolate, inhibit ... it should be based on the three A's: attract, assist (develop understandingn of context both pre and post purchase); affiliate (mobilize people to help deliver value)"
Tags: marketing attention trend future
Social Engineering, the USB Way
What happens when you leave a bunch of USB drives around a credit unions with trojan's on them? Everyone plugs them in.
Tags: security psychology marketing
What Makes a Good Creative Director?
"Finding the right mesh of talent and interpersonal skills is a very difficult task, which is why good creative directors have been revered  there are so few people who can be creative and manage creative."
Tags: creativity marketing design management
"Who killed the cool hunter? I think contemporary culture did. It got more complicated, in the process outstripping the cognitive abilities of even those who claimed guru status."
Russell Davies: "Inspired by the splendid Guy Kawasaki here are The Top Ten Lies Of Ad Agency Account Planners."
Tags: planning marketing advertising lists
"What does it mean when consumers become producers  of commercials."
Tags: advertising marketing nytimes cocreation firefox
Top Ten Stock Photography Cliches
"What to watch out for when picking photos for your marketing materials"
Tags: funny design photography stock marketing
"Marktd is a library of marketing articles weighted in importance by users. Click below to read the top stories, or use the left menu to browse marketing stories by specialist category. It's work in progress but we invite you to join in."
Tags: marketing socialsoftware community trend
"Consumers are the new medium for marketing 2.0  they are the medium and the message."
Tags: advertising marketing media2.0 socialnetworking
Why Dunkin' Donuts needs to move faster.
"What should the new owners of Dunkin’ Donuts do with the brand? . . . They need their own coffee twist. They need to be the opposite of Starbucks. Strong No. 2 brands don’t emulate the leader, they become the opposite."
Tags: coffee strategy marketing business
Romanian site that has some interesting interviews with Planners.
Tags: interviews trend marketing
"The name's Trev. I'm 27, totally super fucking hip, and am a copywriter at a global ad agency in New York City."
Tags: advertising cartoon funny nyc marketing
An in-depth look at the trend of brand democratization/co-creation.
Tags: business marketing cocreation
"When the viewing universe for any program shrinks, that impacts ad rates, which impacts revenue. The only way these companies can produce growth, then, is by cutting expenses, and in the creative world, that is suicide."
Tags: television marketing business internet media2.0
Esther Dyson on the Evolution of Marketing, and Attention vs. Intention
"People go on the Web in search of attention; they don't want to give it as much as get it."
Tags: attention interviews marketing advertising future
Why Don't Ad Agencies Advertise?
"If agencies hype the importance of branding campaigns for public companies to enhance their image among investors, why is it that Interpublic, Omnicom, Publicis and WPP don't support their brand images on Wall Street?"
Tags: advertising marketing branding business pr
"Approach every job like an amateur. Be stupid. Ask a lot of questions."
Tags: branding marketing design
"Successful organizations (and I include churches and political parties on the list) fire the 1% of their constituents that cause 95% of the pain."
TiVo is going to offer advertisers the chance to create content on a pay-per-download basis . . . wow.
Tags: tivo ondemand advertising marketing media2.0
Rethinking Every Rule of Reinvention
Four Strategies to Avoid at All Costs
Tags: marketing advertising branding bestarticlesof2006
"A journey into a place in cyberspace where thousands of people have imaginary lives. Some even make a good living. Big advertisers are taking notice."
Tags: business videogames community marketing
"Renegade execs predict that the branding opportunities of the future lie in filtering, repackaging and ultimately paying for quality consumer-generated content."
Tags: media2.0 future marketing advertising
A really interesting New Yorker article about Muzak and its attempts to rebrand itself from an elevator music to an audio branding company.
Tags: business marketing branding music
The Marketplace of Perceptions
"Behavioral economics explains why we procrastinate, buy, borrow, and grab chocolate on the spur of the moment."
Tags: behavior finance economics marketing culture psychology
How smart companies are creating new products -- and whole new businesses -- almost overnight
Tags: business innovation marketing
TV after Advertising (and Advertising After TV)
"TV's liberation from advertisers shouldn't have sent brands running to find a new unrelated medium on which to promote themselves; their panicked migration to the Internet. . . only bespeaks a lack of faith in the selling power of the products . . . "
Tags: marketing advertising media2.0 innovation
How Not to Think Strategically About the Future of Media, pt 193941
"By focusing on unbundling without rebundling Disney is getting edge strategy exactly wrong. They are handing market power to folks like YouTube and MySpace - literally just forking over market power."
Tags: disney marketing media2.0 unbundled video business
Exploitation 2.0: Web 2.0 Wants to USE You
"Can there really be “edge competencies� without “edge compensation�?" Great question Scott.
Tags: media2.0 marketing usergeneratedcontent
Mark Lewis thinks about the future of the agency.
Tags: advertising business future media2.0 marketing
attentionomics testing and urban spam
On bar postcards: "They sit, modestly at the edge of our attention-field and they'll only 'succeed' if they're sufficiently engaging, interesting or useful for us to want to march over and look at them, read them or ideally, use them."
Tags: media advertising attention marketing design
Powazek: Just a Thought: Death to User-Generated Content
"Calling the beautiful, amazing, brilliant things people create online 'user-generated content' is like sliding up to your lady, putting your arm around her and whispering, 'Hey baby, let's have intercourse.'"
Tags: marketing language communication passion internet
A Mac uninstaller that will take $.05 off the price for every blogger that links to it.
Tags: apple software tools marketing
ARF Can't Define 'Engagement,' We Gave It A Shot
"How 'bout Time Spent (with medium) + Response Rate (average CTR, letters to editor, subscription/renewal rates, number of comments left on a blog) + Average Ad/Content Recall Rates + Uptick in Measured Brand Metric?"
Tags: engagement marketing business
"As a brand it would be good to keep in mind Gardner's advice - 'It occurs to me, (insert your brand here), that you spend too much [money] trying to be interesting. Why don't you invest more [money] being interested?'"
Tags: branding collaboration marketing passion advertising
The Art of Driving Your Competition Crazy
"Companies go astray when defeating the competition becomes more important than taking care of customers. When companies become obsessed with the pursuit of excellence, by contrast, they often reach new levels of greatness."
Tags: business competition advertising marketing passion
"This helps makes the argument that brands can no longer rely on media or other forms of communication but must influence the cultural fabric of how or what consumers wish to see."
Tags: unbundled marketing consumerism branding
Marketing in Accelerated Culture
"If marketing is to lead culture, marketers must create brands that stand for more than product attributes or heritage in the category."
Tags: marketing planning culture
2.0 Needs to Help Me FIGURE OUT What I Want
"Media 2.0 will fail without Marketing 2.0, and the evolution of Marketing 2.0 is being impeded by a fundamental principle of human nature  given infinite choice, most of us DON’T KNOW exactly what we want."
"Most of us want to practice the things we're already good at, and avoid the things we suck at. We stay average or intermediate amateurs forever."
Tags: brain passion marketing learning
"An edge needs to be sharp and abrubt and distinct in order to generate the light it needs to thrive."
Agencies Slow to Embrace New Media: Not the Problem
Gary Stein: "I certainly don't mean that the spread of digital technology is not an important thing for business and for advertising. But if you're focused on the technology, you're going to solve the wrong problem."
Tags: advertising marketing media2.0 internet business
"So how can we restructure value for advertisers and ourselves in the marketplace of conversation?"
Tags: media2.0 advertising business change marketing communication
Productivity: Meet, Greet, Then Market
"These days, the best way to get people's attention is not to engage consumers with a brand, but to host or facilitate a context for people to engage with one another."
Tags: media2.0 branding marketing community
If West is the NBA's logo, should he be?
"The NBA logo is, outside of the Olympic rings and the Nike "swoosh," the world's most recognizable sports emblem."
Tags: sports design logos marketing business
"monochrom's attempt to evaluate the actual power of brands by making Austrian people draw a total of twelve logos (nine international, three typically European) from memory, 25 people per brand. Salut, share of mind!"
Tags: branding logos design marketing research
Microsoft iPod packaging parody
What if microsoft redesigned the ipod packaging?
Tags: funny marketing microsoft ipod design
Google's 7 Marketing Principles
"Some very interesting insights into a company that has withheld the storms and stood up against the busts, to move along and create a magical world of search."
He of Tipping Point and Blink fame has finally entered the blogosphere.
Tags: blogs books culture marketing
Marketer's Paradise: Owning the Channel Itself
"In the experience economy, it seems the best thing you can be is a media company. It's really the only way to take advantage of all those advertising dollars sloshing around the Web these days."
Tags: marketing media2.0 advertising internet
Schrodinger's Products (ten ways to be desirable)
Kathy Sierra of Creating Passionate Users gives her "Ten ways to make your product desirable."
Tags: design marketing passion business
The Art of Creating a Community
Guy Kawasaki's eight tips for creating a community around your product or company.
Tags: marketing business community passion
Madison Avenue's 30-Second Spot Remover
Robert M. Greenberg is redefining advertising by making the delivery of the message a two-way street between marketers and consumers.
Tags: marketing advertising media future internet nytimes design
"Last year, Apple sold 32 million iPods, or one every second. But for every $3 spent on an iPod, at least $1 is spent on an accessory."
"It [DoubleClick] showcases real users right up front at the top of the main page, which I think is great (much better than what I've done so far), and the quotes are a combination of category 3 and 4."
Tags: business marketing passion
A brainstorming tool for advertising creatives. You put in a bunch of criteria, it pops out some "thought starter" questions.
Tags: brainstorming creativity tools marketing
Draft mandate for the Media 2.0 Workgroup
Very interesting overview of the current state of media. Choice quote: "Simply put, advertising needs to move from ‘interruption of experience’ to ‘enhancement of experience’. An unprecedented cultural, strategic and creative challenge."
Tags: media unbundled future marketing
"So add one more skill to our career advice for young people: be willing to take risks! Perhaps more importantly, be willing to tolerate (and perhaps even encourage) risk-taking in those who are managed by you."
Tags: business marketing innovation passion risk management
Thinking through what brands you ally yourself with and why.
Tags: branding design business marketing
Employees are an incredibly valuable medium. Have you gotten them to buy into your marketing position?
Tags: marketing passion business
Is Behavioral Targeting Better?
All marketers know that targeting is good. But now on the Web they must also decide what kind of targeting to use, behavioral or contextual?
Tags: marketing advertising online
A deep look into the psychological effects of the reality television process on its stars.
Tags: television celebrity culture marketing psychology bestarticlesof2006
Small Biz 101: Tips for Increasing Sales
A business needs sales to survive. Tips for someone just starting out on how to do it.
Tags: business entrepreneur marketing productivity
Brand extractors would go into companies and find those ideas that they had thrown away but shouldn't have.
Tags: business branding marketing
The needle, the vise... and the baby rattle
An intelligent Seth Godin post about three different approaches to reaching consumers and why they work/don't work.
Tags: marketing
Five questions on the role of the CMO and the future of marketing, as answered by Howard Handler, chief marketing officer for Virgin Mobile USA.
Tags: business marketing interviews mobile branding
Sony Draws Ire With PSP Graffiti
Sony's new street art campaign for the PSP is garnering some negative attention from the very people it's trying to impress.
Generation Y Ripe For Experiential Marketing
"A recent survey of 2,574 US consumers commissioned by Jack Morton and conducted this year found Gen Y consumers - also known as "millennials" - respond strongly to live marketing events, which they prefer over TV and Internet advertising."
Tags: research demographics youth marketing
If It's After Midnight, Then It's Time to Market to Young Men
The Oxyride campaign gets another New York Times mention, this time talking about marketing after hours.
Tags: marketing panasonic rmg youth
Shopper's eye view of ads that pass us by
"Only by getting to know consumers better can advertisers cut through the clutter, he believes. "We really need to go back to basics to understand that people don't want 3,500 media messages every day. You probably only want three that are relevant to you
Tags: advertising research attention branding marketing
"in a networked world, when you consume something, your consumption has an externality: I generally know how much satisfaction you got."
Tags: longtail postmodernism marketing
"Put a fork in it; the blockbuster is done."
"The new effort -- again citing Haque -- is to use our resources to generate the "Snowball Effect," something that costs much less money and takes advantage of the structure and systems of new media, especially the Internet's long tail."
Tags: media marketing unbundled longtail
How feeds will change the way content is distributed, valued, and consumed
Tags: marketing rss future posted
Media Futures: From Theory to Practice
Seth Goldstein explains how AttentionTrust and /ROOT came to be.
Tags: attention advertising finance marketing posted
A new method for marketing? "intrigue (among a small group) - co-option - investigation - consideration/opinion - publicity"
Adaptive Path: "Every large corporation has a marketing strategy that outlines what it wants to say to customers, but many of them still aren’t using their homepages effectively to highlight that message."
Tags: architecture branding internet design marketing usability posted
A plant that grows with a word on it. If you buy 5,000 you can get any word you want.
Tags: business science marketing plants posted
"For those of you who have expressed confusion over the many forms of diet and sugar free cokes now available to you, I offer an explanation, because I was confused so I did the research"
Tags: food marketing soda coke posted
Simon Williams: The 10 New Rules of Branding
"The marketing community needs a new set of branding rules, says Simon Williams, chairman of New York-based branding consultancy Sterling Group. And he’s more than happy to supply them."
Tags: branding business marketing rules lists posted
Predictions for next year from Renegade president Drew Neisser.
Tags: rmg predictions marketing business posted
The Art of Business: Marketing Smart
"Nine top ways to make your marketing fast and effective."
Tags: marketing business tips lists posted
Six Apart does their customers right
Asks customers to let them know how much the downtime has effected them by choosing how many days of free service they should receive.
Tags: business marketing passion customerservice posted
"They may not tell you, but clients expectâ€â€even demand things from the creative firms they work with. Learn how to meet and exceed those expectations."
Tags: business communication design process marketing projectmanagement tips posted
How to spend your marketing and ad budget
"Is there something you can do that might be more creative and, in many cases today, at least--if not more--effective?"
Tags: marketing advertising posted
Skewering Tradition to Sell a New Battery to the Young
"The Oxyride campaign is indicative of increasing efforts from mainstream advertisers to expand beyond traditional media like television and newspapers."
Tags: nytimes panasonic rmg marketing posted
Wired to Open Gadget Store in NYC
"The purpose of the store would be to give shoppers a chance to see the latest technology and gadgets up close."
Tags: business marketing gadgets posted magazines
Steve Rubel: "This illustrates the gap they can narrow by getting more involved in the dialogue by having a blog."
Tags: corporateblogging business marketing search posted
Everytime you buy something with your Bank of America debit card they'll round up to the nearest dollar and transfer the extra money to your savings account.
Tags: business money marketing banking posted
10 Tips for Successful College Marketing
Some good things to think about if you're planning on marketing to college students.
Tags: college marketing posted
"The Ogilvy PR BlogFeeds are our feeds from some of the most influential blogs out there. The ones we're reading every day."
Tags: blogs marketing pr rss posted
"We love this idea. What is HSBC using these VW vans for in New York City?" The BankCab gets some PSFK love.
Tags: marketing business rmg posted
"Ads of the World (AotW) strives to be an advertising library and community site."
Tags: advertising design marketing photography posted
"that is why I believe that nano is the new turbo, another technical term appropriated by marketing people and applied in so many ways as to make it meaningless."
Tags: marketing apple technology language posted
"The idea is simple: to try and make $1m (US) by selling 1,000,000 pixels for $1 each. Hence, 'The Million Dollar Homepage".:
Tags: business marketing internet advertising posted
Top Ten Things You Can Do To Get Blogged
Some recommendations companies can follow to help them get blogged
Tags: blogs business marketing productivity tips lists posted
Interview with Jason Fried of 37Signals
"The best marketing in the world is to give people products they love. Give them things they want to tell others about."
Tags: business design interviews marketing productivity software usability posted
Web Development Trends for 2006
"Curious about what technologies and techniques are going to be popular in the coming months and into the next year? Well, our crack team of editors . . . have assembled a list of up-and-coming trends that you should keep an eye on."
Tags: trend internet design marketing posted
"But lurking behind it is the more intriguing fact that it is a marketing campaign -- not a political figure, or a major news organization, or even a film -- that ''opened a dialogue'' (as one of the young women said to People)."
Tags: nytimes marketing advertising gender posted
Pioneering programmer Joshua Dvis works with a star pupil: his software.
Tags: art design programming marketing flash posted
"Join a distinguished panel of guests as they discuss the possibilities and limitations of blogging as a guerilla marketing device."
Tags: blogs nyc marketing seminars
10 Steps to a Hugely Successful Web 2.0 Company
"1. Solve the smallest possible problem (that is still big enough to matter) for the user and know exactly what problem you're trying to solve. "
Tags: lists business web2.0 marketing entrepreneur startups posted
Scans of the ads in the New Yorker issue that Target completely bought out
Tags: advertising art design magazines marketing target posted
Physics of Passion: The Koolaid Point
Creating Passionate Users: "Forget the tipping point--if you want to measure passion, look for the koolaid point."
Tags: passion business marketing posted culture
ChangeThis: "Everyone is always wondering what kids are thinking. DK gives you view into the complicated and sometimes contradictory world of today's teens."
Tags: youth marketing writing posted
Interview With Niku Banaie, Director Of Innovation At Naked
"Over the course of a 2 part interview IF discusses with Niku Banaie, the director of innovations, about advertising, Naked and their approach to creativity."
Tags: interviews marketing creativity branding posted
Viral Advertising is A Response, Not A Strategy
"He says it can't be planned and is a response, not an intent, to a piece of work that happens to be worthy of passing along."
Tags: viral advertising marketing
You're emotional. Deal with it.
"People don't choose rationally to listen to your message and then have a feeling about it. They choose to listen to your message because they have a feeling about it."
Tags: brain emotions culture gender marketing passion posted
BusinessWeek looks at Cornerstone and other so-called "experiential" brands marketing to the hip
Tags: marketing business music posted trend
"A thought struck me about how successful, modern mainstream brands (think Jet Blue, Axe, even Fox News) now behave. They act like insurgents."
Tags: branding business marketing trend posted
For a fee, some blogs boost firms
"With a growing number of businesses using blogs to help promote their products, sometimes in ways that are not very transparent, it is increasingly difficult to discern who or what is behind a blogger's pitch . . ."
Tags: blogs business marketing posted
"Known for the Air Jordan and Miller High Life ads, the agency's creative director Jelly Helm was recently featured in "Men's Health" magazine offering five rules of creativity."
Tags: creativity lifehacks marketing rules posted lists
Fruity Juice Brand Attacks Union Square!
No one informed Snapple that even the largest popsicle ever melts in the sun
Tags: nyc marketing funny posted food
The Art of Creating Passionate Consumers: Howard Schultz
The legendary leader of Starbucks sets down his recipe for building and leveraging a rich relationship with consumers
Tags: business marketing management passion posted starbucks
Contest gets the lowdown on what makes readers forward links
The Contagious Media Showdown sought who could create the most popular Web site in 22 days. While winners such as Forget-Me-Not Panties seem obvious now -- their winning strategies are not.
Tags: viral design marketing media posted
Are You Ready For The Catalytic Consumer?
iMedia: "The old marketing doesn’t work any more. The internet has created a new kind of consumer; one that is personally informed, market-savvy and demands two-way permission-based interactions -- in other words, the marketer’s equal."
Tags: consumerism technology business marketing posted
10 Commandments for The Era of Participatory Public Relations
Micro Persuasion: "Here are the 10 commandments for public relations professionals as I see them in the Golden Era of Participation…"
Tags: blogs marketing pr lists posted
Panasonic Promotes Plasma "Heaven"
ClickZ: "Panasonic and Renegade Marketing Group have conjured a quirky "spokesangel" for an online promotional campaign for the company's plasma TVs."
Tags: marketing panasonic posted internet
Jonah Peretti, Director of R&D at Eyebeam
"Hipster designers and viral marketing firms almost always fail when they try to recreate the magic of these serendipitous projects."
Tags: interviews culture art viral marketing posted
The rise and fall of Krispy Kreme is a cautionary tale of ambition, greed, and inexperience.
Tags: business finance marketing posted food
"But the minute you think you know, the minute you go - oh, yeah, we've been here before, no sense reinventing the wheel - you stop learning, stop questioning, and start believing in your own wisdom, you're dead."
Tags: creativity thinking productivity marketing posted
Wired: "Scientists are scanning brain activity in the hopes of catching sight of the physical mechanisms that determine whether you prefer Coke over Pepsi."
Tags: brain marketing science posted
Reverse-engineering passion: part 1
Evangelize, Connect, Learn, Improve, Show Off, Spend Time and Spend Money
Tags: business passion marketing posted
Welcome to the real David Gensler and what he really thinks about everything. Co-Founder and President of the KDU and considered by many to be the top youth culture strategist in the world,
Tags: posted design branding marketing advertising business hiphop music interviews
What Every Good Marketer Knows
Seth Godin: "But, assuming that you’re like me and the rest of the people I know (which means you haven't figured out everything there is to know about marketing yet), here’s a list to get you started."
Tags: lists marketing tips posted
Online advertising is becoming a serious rival to the traditional sort. Google’s new advertising service could make the internet an even more valuable marketing medium
Tags: advertising internet google search marketing posted
Users don't care if you are the best.
Creating Passionate Users: "Quit telling us how great you are, and start telling us how you plan to deliver something that helps the user become greater."
Tags: marketing business posted passion
How "search" is redefining the Web  and our lives
Seattle Times: "When search engines can change the lives of pastry chefs, a technology transformation clearly is under way. These online guides were once merely the means to a destination, the robots that could quickly fetch a site from the Web haystack."
Tags: search marketing mobile google internet posted
Designer and budding mogul Marc Ecko says the business of culture is regional
Marc Ecko: "Convergence. Blurring lines. Brands existing dynamically in real time in multiple places. And being more purposeful and meaningful than just being a commodity."
Tags: interviews marketing design trend posted
Greg Brenneman, the endearing CEO
Excerpts from an interview with Burger King’s CEO, Greg Brenneman.
Tags: marketing food business posted
Magazines Find Ways to Include Unconventional Elements in Deals With Marketers
"So just as the TV networks seek to entice marketers with sales packages that go beyond running 30-second spots. . . publishers are also developing elaborate offers that involve more than just running ad pages or advertorial sections in their magazines."
Tags: nytimes magazines advertising marketing posted trend
My Own Take on Marketing Writing
O'Reilly Radar: "It's a challenge as a writer to craft a message that hones and compresses what's important down to its essentials, in a way that makes people sit up and take notice."
Tags: marketing copywriting
Viral Marketing - Is It Infectious?
"Four main categories of success criteria are identified: Objective, subjective, intersubjective and meme-centred. The better a viral campaign fulfils these criteria, the greater the chance of success it has through the survival stages."
Blogs Will Change Your Business
Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up...or catch you later
Tags: business blogs pr rss corporateblogging marketing posted trend
Marketing Lessons Learned from FREAKONOMICS
Brand Autopsy: Lesson 3: "The abundance and availability of information today makes storytelling more important than ever for marketers. Storytelling, not information, is the new leverage-able asset in business."
Tags: marketing business economics posted books
Tagvertising = Blogging 2.0... Already?
Blog guru Steve Rubel gives us the skinny on folksonomies and tagvertising: the new ways to reach loyal audiences.
Tags: advertising blogging marketing tags del.icio.us posted
It now looks like a city street.
Tags: architecture design consumerism marketing planning shopping posted
William Safire goes off on "branding"
Tags: branding marketing nytimes language posted
Who's in charge--you or your brain?
Creating Passionate Users: "Everyone should know how their brain really works, because it--not you--is running the show!"
Tags: brain productivity marketing posted
Jaffe Juice: Tiger did it a.k.a. the next Nike Commercial
The way the ball hung over the cup with the Nike swoosh peaking out begs for a commercial
Tags: advertising sports marketing video commercial posted
Does tagging provide discernable benefits when individuals tag their content for personal use only?
Tags: del.icio.us marketing tags posted
What's Your Brand Mantra?: "So if a monologue is one person talking, and dialogue is two people talking, what's a multilogue?"
Tags: blogs language marketing posted
Economist: "With consumers becoming increasingly empowered, how can the marketing, advertising and communications firms that companies use to promote their products hope to get their messages across?"
Tags: marketing business posted
The First Annual Bottom Line Design Awards
Business 2.0: "Good design is nice to look at, but great design exhibits beauty that's more than skin-deep -- it integrates form, function, and market need."
Tags: design business marketing awards posted
Type in a search term and we'll show you the Max Bids and listings for that term.
Tags: business marketing search yahoo posted
MediaPost Communications is an integrated publishing and content company whose mission is to provide an array of resources to super-serve media planners and buyers.
Tags: marketing media journalism needsafeed
Ummm . . . yeah
Tags: google marketing search needsafeed
A faux-blog for Captain Morgan's
Tags: blogs marketing alcohol needsafeed
Brought to you by GEICO Auto Insurance
Tags: marketing blogs needsafeed
Like just about everything Crispin Porter + Bogusky does, the Subservient Chicken ad campaign is risky and extreme. It's also very, very smart.
Tags: advertising marketing viral posted
BrandShift: "In co-creation, customers truly feel like they are a part of the company (family, ecosystem, etc.) and that their voice is heard."
Tags: cocreation marketing business posted
New Yorker: "Do ads still work?"
Tags: advertising marketing posted business
Warner Brothers Sponsors Podcaster
ClickZ: "The company will sponsor podcasts of the Eric Rice Show and provide exclusive audio content from one of its bands."
Tags: podcasting sponsorship marketing music posted
JupiterResearch: RSS Adoption Not Really Simple
Article about marketers using RSS that takes a very negative stance. Also includes some strange oversights, like saying you can't measure audience.
Tags: rss marketing research posted
Interview with Blake Ross of Firefox-Part I
Red Couch interview that especially focuses on the use of blogs to help Firefox grow
Tags: firefox interviews posted blogs marketing
Read the label, love the product
Words brand as strongly as visuals
Tags: writing marketing branding posted
New Dr. Who Leaked on Purpose?
Is the BBC engaging in some viral marketing?
Dissecting BK's 'Subservient Chicken' Campaign
AdWeek takes a close look at Burger King's Subservient Chicken campaign
Tags: marketing online viral posted
Why I Don't Entirely Hate Online Viral Marketing
A pretty good list of online viral campaigns
Tags: marketing viral internet posted
Scoble writes up some ideas to help companies do viral marketing right
Frito-Lay Urges "Millennials" to Seize the Moment
Info on the new Doritos campaign that asks INNW? (If Not Now When?)
Tags: youth conference marketing posted
Fascinating LA Times article about the effects of marketing on the brain
Tags: science brain marketing posted
Why Bloglines Doesn't Need Weblogsinc's 73 Blogs To Make Money with Advertising.
Really good comments on the Bloglines taking advertisements debate
Tags: blogs internet marketing posted
MTV2's Two-Headed Dog Isn't Paper-Trained
MTV2 got caught seeding blogs and message boards
Why selling skateboards is much harder than selling the idea of skateboarding
Tags: marketing posted nytimes
With advertisers going to ever greater lengths to get attention, is it better to be boring?
How can companies use blogs most effectively?
Tags: marketing posted corporateblogging
The Guardian picks up on the viral Polo ad that VW is swearing it had nothing to do with
Car morphs into robot, dances (Movie)
It's a very cold ad for a Citroen C4
I won't say, "Make my logo bigger."
13 Rules for More Effective Advertising
Tags: marketing
Flash site that allows you to make over Mona Lisa with botox, surgery and the like
Marketing people analyze the homegrown iPod mini ad
Marketing wonk dinner in New York
Might be worth attending . . .
Winners of the "I Look Like My Dog" Contest
Cesar dog food ran a contest to see who looks most like their dogs and then took their pictures
'05 Seen As Year Of 'Accountability,' 'Creativity,' And On-Demand Media
Some predictions for the 2005 media world
Ad-Rags'-Ad-Blogs-A-Review Pt 1
Exhaustive list/reviews of marketing blogs
Tags: corporateblogging marketing
Reebok is naming it's new skate brand "dirty ghetto kids"
It's DBK for short, what the hell are they thinking?
Tags: marketing
Why Advertising, Marketing and PR Pros Should Blog (Part Three)
A three part series
Why Advertising, Marketing and PR Pros Should Blog (Part Two)
A three part series
Why Advertising, Marketing and PR Pros Should Blog (Part One)
A three part series
Advertising: Truth or Absolute
Is there any truth left in marketing?
Tags: marketing
You can watch the entire 90 minute PBS special online
Tags: marketing television
Scoble talks about iPod marketing
They have made music a movement
George Masters made an iPod mini ad that could compete with almost anything on TV
Buzz-Informed Predictions for 2005
Pete Blackshaw makes a few marketing predictions for 2005
Tags: marketing
New site by the people who brought you Subservient Chicken
Tags: marketing
The Hidden (in Plain Sight) Persuaders
Buzz is reshaping marketing
Go Daddy's alternatives to spending all that money on a Super Bowl ad
I Know You Are But What Am ISP?
NetZero taunts AOL with copycat ads.
Tags: marketing
The Most Important Man in Advertising?
Robert Scoble is doing amazing things for Microsoft
Tags: blogs marketing microsoft
WhizSpark makes it easy to develop a custom event website that has all of the important features and functionality you need to drive your next event.
Tags: marketing
American Demographics article from July/August
Tags: americandemographics marketing
TiVo Will No Longer Skip Past Advertisers
The tool that lets viewers control the TV will soon sport 'billboards' and track viewing habits.
Tags: marketing television
Why HP has purchased tens of thousands of search terms
A Top Exec Explains New Marketing Visions at AdTech
Going Commercial, Very Carefully
Charlie Suisman's task: Turning his formerly ad-free Web site to a "sponsored e-mail" model without alienating his loyal subscribers
Video Games: The Next Ad Medium?
Faced with decreasing returns from traditional media, marketers increasingly look at video game ad and product placements
Post-it notes remind you to learn to scuba dive
Advertising with post-it notes
Scoble sounds off on employees and companies afraid to blog
The Ad Graveyard (Some are NSFW)
Ads that never made it
Tags: marketing
Coke takes over parts of the brain that Pepsi can't reach
Scientific research has shown the connection people have with brand imagery
Tags: branding marketing research science
Woman spends $5,000 to try and find a husband
No online medium is safe from advertising anymore
Tags: marketing
An open letter to the advertising industry
Stop treating us like idiots!
Viral & Buzz Marketing Manifesto
Tags: marketing
Ouch . . .
Street teams fail to take full advantage of social tools
Tags: marketing
Can these ads really tempt Americans to SMS?
Bridging Hip-Hop Consumers and Suits
Marketing authentically to the hip-hop world is a difficult thing to do
Anti-Ad Group Tries Advertising
Adbusters is going into the shoe business
Tags: marketing
Text message marketing can be damaging
Cigarette commercials directed by the likes of David Lynch, Robert Altman and Roman Polanski
Music industry is going to try a TV-like upfront
New viral campaign from Nike
One (Percent) Reason Why Not to Switch From Email to RSS
A Major Media Revolution has Just Occurred
Consumers Spent More to Reach Media Than Marketers Spent to Reach Them
Tags: marketing
photoshop contest
Marketers Must Understand Blog Behavior, Says Intelliseek
No Box Is Too Small For KY Jelly
List of Multicultural Marketing Experts
Tags: marketing
Budgeting for Advertising and Customer Experience
New Molson ad attracts criticism
Girl goes back to school with Gateway and Dell
Undercover Marketing Uncovered
Tags: marketing
New Nike Commercial: See Lance Ride
Really just a good looking commercial
Fuse parodies two campaigns in one
Apple is angry
Brand Journalism vs. Positioning
Tags: marketing
The business side of social media
Tags: blogs branding internet marketing
No one knows the definition of marketing ROI
Will the Tiger finally break Windows?
Will the iPod's market dominance be the tipping point to displace PCs?
Tags: branding innovation marketing trend
Tags: marketing
Friendster Profiles Turned Into Film Promotions
More info on Anchorman fakesters
Because men need their own tissues
Tags: branding marketing strange
We all knew it, it was written about lots and now they have admitted it
How things are no longer what they appear
Tags: marketing postmodernism
Google recruits eggheads with mystery billboard | CNET News.com
Friendster allows studios to post fakester accounts to market Anchorman
Waxy.org: Daily Log: Anchorman's Friendster Marketing
Interesting possible marketing strategy
Adrants: That's Not Your Penis Talking, It's An Ad
Bloglines Bows Redesign, Ad Model as RSS Heats Up
Bloglines is going to add advertisements
Invite Only Advertising » Business Logs
112 Million Handsets Can't Be Wrong | Printer-friendly version
Tags: marketing
SocietyGuardian.co.uk | Society | Doctors urge child food ad ban
Unhealthy food is target number 1 right now
Anchorman and the problem of television
Online advertising predictions
Can marketers learn from games?
Tags: marketing
Tags: marketing
newmediazero - from the New Media Age Group
Burger King Site Shows Little for Viral Efforts · MarketingVOX
Decent Marketing: Criteria for Success
Tags: marketing
Brand Autopsy: Brand Loyalty Matrimony
Agencies fear a future where the viewers control TV advertising - News - www.smh.com.au