TAG: myspace
The value of virtual ghettos and virtual suburbs, part #2
"Everyone wants to sell things to the rich kids, sure. But to get the rich kids to care, they've got to sell them to the cool kids first."
Tags: culture economics influence marketing facebook myspace socialnetworking
"How enduring will online memorials prove to be in the long run?"
Tags: death myspace culture socialnetworking
MySpace driving down the price of advertising
"Which means, I think, that while MySpace is making more money every quarter, it's actually getting worse at monetising the traffic it generates. Or to put it another way, its yields are declining."
Tags: myspace advertising business
"Your online identity is valuable. It is making money, whether you realize it or not. Would you like to A) Keep the money for yourself, B) Give the money to charity, or C) Continue giving it to Fox News Corporation."
Tags: identity media2.0 myspace socialnetworking connectedness
All about the act of 'friending.'
Tags: myspace facebook socialnetworking trend youth culture
Andrew Teman, who used to work at Intermix, calls foul on the new Myspace article published by Valleywag.
Tags: blogs journalism myspace
Research Note: Show Me the Money Markets, Networks, and Communities
"The next great game isn't about just microchunking ads (preroll, postroll, blah, blah) - it's about making ads part of the hypercultural and part of the hypersocial."
Tags: marketing trend media2.0 myspace advertising internet
They run the fastest-growing Web site on the planet. They have 100 million friends. Not bad for two guys who just wanted a place to hang out.
Tags: myspace business socialnetworking community
MySpace Should Let Users Create Their Own Magazines
"MySpace could sell advertisers into an ad page pool and then let the USERS choose which ads to put in their publications. Such user placement would be a great implied endorsement to friends who read each other’s custom publications."
Tags: myspace magazines advertising
Why Advertise For Free on MySpace When You Can Pay News Corp Instead?
"MySpace has started to reach out to companies that are setting up commercial pages on the site, encouraging them to reach some kind of financial agreement and forgo the free ride."
Lily Allen, Britainâ s New Pop Star, Has Cheek, and Bite, to Spare
"She symbolizes a new blogging-age, middle-class girl: cockily ambitious, skeptical yet enthusiastic, technically savvy, musically open, obsessed with public expression and ready to fight back."
Tags: music nytimes blogs myspace attention
"Web 2.0 never changed the rules on what makes something successful, it simply gave us more tools to play the game."
Tags: web2.0 media2.0 business myspace celebrity
Who Will Make Money with User-Generated Online Video?
A look at revenue models for online video sites.
Tags: business media2.0 video youtube myspace socialnetworking
MySpace a launch pad for next-gen media biz
A nice look at how MySpace plays into Fox's strategy.
Tags: business myspace media2.0 marketing socialsoftware
MySpace's Business Model Conundrum
What happens when MySpace users capitalize on the attention they're getting and convert themselves into branding/advertising opportunities?
Tags: myspace attention business branding advertising
MySpace to songwriters: sell more shirts
"It's all very much in keeping with the new feudal economics of "Web 2.0": the serfs must be grateful for the hospitality of the proprietor. . . . plenty of people appear to be profiting from digital music - except the people who create it."
Tags: myspace business music media2.0 economics
Twilight of the media moguls? Not for this guy. With the $580 million purchase of MySpace, News Corp. chief Rupert Murdoch is betting he can transform a free social network into a colossal marketing machine.
Tags: business myspace future marketing media2.0
"Over time as consumer created media engulfs the other kind, it's possible that completely new norms develop around the notions of talent and artistic ability."
Tags: design history myspace cgm video
Situational Relevance in Social Networking Websites
"At different times in our lives, different social networks play more or less important roles: they are situationally relevant."
Tags: socialnetworking community friendster myspace facebook
Friendster lost steam. Is MySpace just a fad?
"Social technologies succeed when they fit into the social lives and practices of those who engage with the technology."
Tags: socialsoftware myspace culture youth socialnetworking friendster community
"The lesson there is that if you are trying to build a social network, you need to let the members express themselves however they like, even if you don't like how they are doing it."
Tags: socialnetworking myspace friendster
"Now the same company, has millions of "users" doing the creation and distribution work for free. Is that empowering the little guy, or is that empowering Mr. Murdock and co's bank accounts?"
Identity Production in a Networked Culture: Why Youth Heart MySpace
Danah Boyd's excellent look at MySpace and it's impact on youth culture.
Tags: youth culture myspace identity socialsoftware research
Industry Note - The Great Divide: Why is the Valley Afraid of MySpace?
"Web 2.0 can't live up to its game-changing potential until and unless the geeks step outside and think outside their own box of geekery."
Tags: media2.0 internet web2.0 venturecapital geeks myspace
Web 2.0: Conversation with Five Teenagers
Web 2.0 Conference: "Safa Rashtchy, managing director at Piper Jaffray, moderated a panel with five Bay-Area teenagers."
Tags: youth internet technology myspace research posted
Friendster's Flattening and the Participation Generation
"If Jonathan had instead of found a way to accommodate hundreds of thousands passionate users who were doing a ton of free work on his behalf, I don’t think we would have ever heard of MySpace."
Tags: socialnetworking youth posted friendster myspace
MySpace: Is 'ghetto' a design choice?
"From a design perspective we have to look at it as a failure, but obviously it's not. Why is that? Why hype ugliness?"
Tags: communication design socialnetworking myspace posted