TAG: nike

These guys create ads you remember

"Wieden seems sincere when he says his "favorite organism is the slime mold spore." They have to get to light to propagate, so they form a "worm-like object" to create a sort of mass migration — "its individuals working together to solve a problem.""

Tags: advertising nike marketing

Wieden Loses Nike over Digital?

"Perhaps if the agency teams worked together, we'd all get better at learning what consistently works online -- and then producing campaigns to match that expectation."

Tags: nike marketing advertising online business

Apple Computer Nike + iPod Sport Kit

A very close look at how the Nike + iPod works.

Tags: apple fitness attention technology nike shoes

Nike Principles

10 principles Nike lives by.

Tags: nike management marketing branding

Nike+iPod

Apple teams up with Nike to help people track their running. You put a little thing in your shoe and connect another to your iPod and it tracks distance, speed and all that good stuff. When you're done running it downloads automatically.

Tags: apple ipod nike design sports health attention

How we work

Trish Adams, MD of Wieden + Kennedy Tokyo on the basic tenets of WK's relationship with Nike.

Tags: creativity advertising nike process

Nike: The Brand

Including the top 10 reasons to love Nike.

Tags: nike lists branding business posted

Origin of the Swoosh

How the swoosh came to be for only $35.

Tags: branding design nike posted

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