TAG: panasonic

Apparently "forever" has been over-rated

"Diamonds are no longer a girl's best friend, according to a new U.S. study that found three of four women would prefer a new plasma TV to a diamond necklace."

Tags: gender television technology panasonic

Neuter Your Bunny Day

"OK, I’ve heard of some strange cooperative marketing campaigns—but this one takes the cake."

Tags: funny panasonic rmg marketing pr

NeuterYourBunny.com

A public service by Panasonic Oxyride batteries.

Tags: panasonic health

If It's After Midnight, Then It's Time to Market to Young Men

The Oxyride campaign gets another New York Times mention, this time talking about marketing after hours.

Tags: marketing panasonic rmg youth

Skewering Tradition to Sell a New Battery to the Young

"The Oxyride campaign is indicative of increasing efforts from mainstream advertisers to expand beyond traditional media like television and newspapers."

Tags: nytimes panasonic rmg marketing posted

Panasonic Targets Power-Hungry Device Users

"Afterhourscity.com is run by a handful of bloggers in five target markets, with Oxyride along as a sponsor with no editorial control over the blog's content, Murano said."

Tags: panasonic rmg blogs posted

The Color of Mystery

Play the game, win a Swiss bank account. Sweet.

Tags: games flash rmg panasonic posted

Panasonic Promotes Plasma "Heaven"

ClickZ: "Panasonic and Renegade Marketing Group have conjured a quirky "spokesangel" for an online promotional campaign for the company's plasma TVs."

Tags: marketing panasonic posted internet

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