TAG: passion
Why Passion Matters: #1 In The Series
"I’m more convinced everyday that passion is the ultimate competitive advantage in business."
Postcard from the Welcome Mat: Levi Strauss's Wall of Letters
"As I finished walking around all four corners of the exhibit, I just keep thinking to my self: this is where marketing truly begins."
Tags: conversation passion marketing
"Plus, if they're saying something negative online they're already saying it offline. So now they're no longer talking behind your back. That's more polite, no?"
Tags: marketing wordofmouth community passion
"Whether you have your eye on a plum promotion, a plump pay rise or just a happier workplace, begin your quest here with our tips on making more of your nine-to-five this year. To kick off, Seth Godin says being average in 2007 just won't do ."
Tags: marketing passion remarkable business management ideas
"A group of people get together and exist as an institution that we call a company so that they are able to accomplish something that they would not be able to accomplish separately."
Tags: marketing business passion quotes
"This should be understood as a radical new alternative to marketing aspiration (image). It is about being involved in things you have a passion for vs passively buying something which might make you look good."
Tags: marketing advertising passion enthusiasm
Getting High Performance out of High Potential People
"Manage for Passion. This is the key takeaway."
Tags: management creativity leadership passion productivity business
"'If you want to send a message' in Hollywood, the saying goes, 'call Western Union.' Don't tell that to entrepreneur and philanthropist Jeff Skoll. With 11 Oscar nominations for cause-driven work . . he's proving that it pays to be pointed."
Tags: movies entrepreneur passion marketing philanthropy marketingforgood
"Muster up all the enthusiasm your body contains and let it shine. Enthusiasm is the key to success."
"The problem is that most folks, besides not believing they are special (a tragic oversight, by the way), are so dulled out or fatigued that their innate intelligence, creativity, and passion are encrusted with inertia and thereby rendered sluggish."
Tags: passion inspiration creativity education
Knocking the exuberance out of employees
"If you knock out exuberance, you knock out curiosity, and curiosity is the single most important attribute in a world that requires continuous learning and unlearning just to keep up."
Tags: management business passion creativity
Why marketing should make the user manuals!
"What if we stopped making the docs we give away for free SO much nicer than the ones the user paid for? What if instead of seducing potential users to buy, we seduced existing users to learn?"
Tags: business marketing passion trend
A few more Presentation How To's
Some presentation tips from Creating Passionate Users.
Tags: presentation passion marketing tips
The 4 Aspects of Passion-centric Web Communities
"This work has led me to believe that there are four aspects that need to be adequately satiated for a passion-based community to thrive and sustain. The four aspects are Entertainment, Social Engagement, Information and Services."
Tags: socialnetworking passion community
Powazek: Just a Thought: Death to User-Generated Content
"Calling the beautiful, amazing, brilliant things people create online 'user-generated content' is like sliding up to your lady, putting your arm around her and whispering, 'Hey baby, let's have intercourse.'"
Tags: marketing language communication passion internet
"As a brand it would be good to keep in mind Gardner's advice - 'It occurs to me, (insert your brand here), that you spend too much [money] trying to be interesting. Why don't you invest more [money] being interested?'"
Tags: branding collaboration marketing passion advertising
The Art of Driving Your Competition Crazy
"Companies go astray when defeating the competition becomes more important than taking care of customers. When companies become obsessed with the pursuit of excellence, by contrast, they often reach new levels of greatness."
Tags: business competition advertising marketing passion
The sharpest knives in the drawer
And that's just the beginning. Here's how Oxo tools became the gold standard for serious cooks.
Tags: design cooking food passion
"Most of us want to practice the things we're already good at, and avoid the things we suck at. We stay average or intermediate amateurs forever."
Tags: brain passion marketing learning
A typophile forum thread about why typographers are so passionate about their craft.
Tags: typography passion design
Schrodinger's Products (ten ways to be desirable)
Kathy Sierra of Creating Passionate Users gives her "Ten ways to make your product desirable."
Tags: design marketing passion business
The Art of Creating a Community
Guy Kawasaki's eight tips for creating a community around your product or company.
Tags: marketing business community passion
"It [DoubleClick] showcases real users right up front at the top of the main page, which I think is great (much better than what I've done so far), and the quotes are a combination of category 3 and 4."
Tags: business marketing passion
Guy Kawasaki: "The art of recruiting is the purest form of evangelism because you're not simply asking people to try your product, buy your product, or partner with you. Instead, you are asking them to bet their lives on your organization."
Tags: recruiting entrepreneur business passion
"So add one more skill to our career advice for young people: be willing to take risks! Perhaps more importantly, be willing to tolerate (and perhaps even encourage) risk-taking in those who are managed by you."
Tags: business marketing innovation passion risk management
Employees are an incredibly valuable medium. Have you gotten them to buy into your marketing position?
Tags: marketing passion business
"We're primed to think that talent is the key to success. But what counts even more is a fusion of passion and perseverance. In a world of instant gratification, grit may yield the biggest payoff of all."
Tags: passion productivity psychology
Six Apart does their customers right
Asks customers to let them know how much the downtime has effected them by choosing how many days of free service they should receive.
Tags: business marketing passion customerservice posted
Google refused to let TextDrive renew their Urchin license, so a bunch of passionate, smart, geeks are gonna go ahead and build their own stats program.
Tags: statistics google passion posted
Subvert from Within: a user-focused employee guide
"Here's my little unofficial guide to creating passionate users for those working in Big Companies."
Tags: business change management passion organization posted ux
Physics of Passion: The Koolaid Point
Creating Passionate Users: "Forget the tipping point--if you want to measure passion, look for the koolaid point."
Tags: passion business marketing posted culture
Ten Tips for New Trainers/Teachers
Creating Passionate Users: "It's not about what YOU do... it's about how your learners feel about what THEY can do as a result of the learning experience you created and helped to deliver."
Tags: education learning passion presentation tips teaching posted
Readers proclaim their love for and loyalty to everything from iPods and TiVo to scum scrubbers and baby blankets.
Tags: lifehacks consumerism lists posted reviews passion
You're emotional. Deal with it.
"People don't choose rationally to listen to your message and then have a feeling about it. They choose to listen to your message because they have a feeling about it."
Tags: brain emotions culture gender marketing passion posted
The Art of Creating Passionate Consumers: Howard Schultz
The legendary leader of Starbucks sets down his recipe for building and leveraging a rich relationship with consumers
Tags: business marketing management passion posted starbucks
Creating Passionate Users: "So... how are you heping your users/customers/students/guests/visitors/clients/members/readers kick ass?"
Tags: passion business education posted ux
To-Done: "The underlying theme of my thoughts, the rails upon which this train rode, is my fundamental belief that technology should work for me, not the other way around."
Tags: creativity technology passion design ux posted
Reverse-engineering passion: part 1
Evangelize, Connect, Learn, Improve, Show Off, Spend Time and Spend Money
Tags: business passion marketing posted
Users don't care if you are the best.
Creating Passionate Users: "Quit telling us how great you are, and start telling us how you plan to deliver something that helps the user become greater."
Tags: marketing business posted passion
The new geek speak / neo-marketing language
Creating Passionate Users: "When people are passionate (or even just "into") something, they have a shared lexicon that helps dinstinguish them from those who aren't."
Tags: blogs language business passion posted