TAG: planning
"Its only when you get the whole picture you can fully understand"
Tags: video planning marketing youtube
Bummed I'm missing it, some great speakers there.
Tags: conference trend planning marketing business london
"A Rich Idea might have instant appeal but it also has hidden depths, emotional resonance, inherent drama. If a Big Idea is like a high concept movie then a Rich Idea is like the premise for a soap opera or a series."
Tags: ideas planning marketing
Is Mad. Ave. Ready To Go Naked?
"These brash Brits say they have the cure for what ails the ad business these days. Is Naked Communications a real revolution, or just Brand X in a new box?"
Tags: business advertising marketing communication planning
How Transmedia Storytelling Begat Transmedia Planning... (Part Two)
"Will transmedia branding make a lasting contribution to contemporary marketing theory? It's too early to say. As an author, I am delighted to see some of my ideas are generating such discussion."
Tags: marketing planning media transmedia books
How Transmedia Storytelling Begat Transmedia Planning... (Part One)
Henry Jenkins on transmedia planning.
Tags: planning media2.0 branding marketing transmedia
"In this model, there would be an evolving non-linear brand narrative. Different channels could be used to communicate different, self-contained elements of the brand narrative that build to create an larger brand world."
Tags: marketing planning advertising community media2.0
Transmedia planning & brand communities
"I really like the transmedia planning model, because I think it addresses those two weaknesses of media-neutral planning: ignoring that different media are better at different things, and that people are social beings."
Tags: advertising community planning marketing
"Today, ideas need to have multiple layers and meaning because you are no longer talking to a single person, but rather a group who are working together."
Tags: planning community media2.0 marketing ideas
"Advertising, and marketing in general, is about capturing the imagination, finding those little nuggets in people lives that relate to the brands we represent."
Tags: advertising marketing planning business management
"This is, basically, my schtick, if you'd asked me to come and speak at a conference at any time in the last couple of years this is probably what I'd have done."
Tags: branding marketing presentation planning advertising strategy
7 things I learned at wieden and kennedy (portland edition)
Russell Davies reflects on the advertising industry.
Tags: advertising business branding design management planning tips
The anatomy of the 21st-century marketing professional.
Tags: branding marketing trend business strategy planning technology
"My views on how planners can best involve themselves in the creative process."
Tags: planning advertising creativity process
Russell Davies: "Inspired by the splendid Guy Kawasaki here are The Top Ten Lies Of Ad Agency Account Planners."
Tags: planning marketing advertising lists
Marketing in Accelerated Culture
"If marketing is to lead culture, marketers must create brands that stand for more than product attributes or heritage in the category."
Tags: marketing planning culture
It now looks like a city street.
Tags: architecture design consumerism marketing planning shopping posted
Jason Fried on The Project Triangle
43 Folders: "I’ve always felt that The Project Triangle was an elegant way to discuss resource constraints with a client, but it’s also a useful tool for helping your team understand the play."
Tags: business development planning posted