TAG: rmg
"Can marketing actually make life a little better? I think so. If we celebrate Marketing for Good and decry Marketing for Bad, will more marketers chose the former over the latter? Perhaps."
Marketing Cannot Cover Up for Company Shortcomings
About Renegade suggesting to a potential client that they fess up to their less-than honest ways rather than pretend everything's dandy with a new campaign. (I'm quoted.)
Tags: business marketing rmg trend customerservice
Renegade's hiring: "We're looking for someone who's passionate about words. It doesn't matter if people call you a 'writer' or you studied English in college, you just need to enjoy using language to express yourself. "
Tags: jobs writing rmg marketing
WOMBAT2: TRIP HUNTER, RENEGADE MKTG.
"Trip is in charge of guerrilla marketing at Renegade in NYC. We discussed their recently launched Panasonic/Oxyride "Neuter Your Bunny" campaign, and asked him how Renegade works when going into a new business pitch."
Tags: rmg video interviews marketing
"OK, I’ve heard of some strange cooperative marketing campaignsâ€â€but this one takes the cake."
Tags: funny panasonic rmg marketing pr
If It's After Midnight, Then It's Time to Market to Young Men
The Oxyride campaign gets another New York Times mention, this time talking about marketing after hours.
Tags: marketing panasonic rmg youth
Predictions for next year from Renegade president Drew Neisser.
Tags: rmg predictions marketing business posted
Skewering Tradition to Sell a New Battery to the Young
"The Oxyride campaign is indicative of increasing efforts from mainstream advertisers to expand beyond traditional media like television and newspapers."
Tags: nytimes panasonic rmg marketing posted
Panasonic Targets Power-Hungry Device Users
"Afterhourscity.com is run by a handful of bloggers in five target markets, with Oxyride along as a sponsor with no editorial control over the blog's content, Murano said."
Tags: panasonic rmg blogs posted
Play the game, win a Swiss bank account. Sweet.
Tags: games flash rmg panasonic posted
"We love this idea. What is HSBC using these VW vans for in New York City?" The BankCab gets some PSFK love.
Tags: marketing business rmg posted
Great mashup video of Pulp Fiction and Rudolph the Red Nosed Reindeer