TAG: socialnetworking
The Social Graph In The Second Inning
"What I want is a single aggregated social graph that I control that has all of this data in it. That "meta social graph" can then be applied by ME to the interface I want on top off all my messaging systems."
Tags: socialnetworking ideas attention
"Even though points on Consumating were redeemable for absolutely nothing, not even a gold star, our members had an unquenchable desire for them."
Tags: community design games reputation socialnetworking culture psychology
Research Note: Lord of the Flies, Or The Shape of the Faceconomy
"The synthetic relevance Facebook is pushing is a drug for the strung-out advertisers of the world: they desperately need a hit of something to make them believe they matter again."
Tags: facebook advertising marketing socialnetworking
Why Google Turned Into a Social Butterfly
"So far, every time the Web has matched up against a proprietary alternative, the Web has prevailed."
Tags: google internet socialnetworking opensource
Google OpenSocial will (hopefully) make social apps more relevant
Charline Li from Forrester offers her take.
Tags: socialnetworking api google facebook
Google and Friends to Gang Up on Facebook
"An alliance of companies led by Google plans to roll out a common set of standards to allow developers to write programs for Google’s Orkut and other social networking Web sites."
Tags: google socialnetworking facebook api opensource
Social Networking is a feature, not a destination
"As I think about the current Facebook craze and the notion of it as an all-encompassing platform, sucking in functionality from other sites across the board, I find myself skeptical."
Tags: socialnetworking longtail facebook
"I’ve found it an odd phenomenon to feel relationships strengthening by simply reading status updates, constrained to 140 characters no less, over a period of time."
Tags: twitter community culture socialnetworking
the future of facebook-it's time to get serious
"The problem is that it's easy to click and join and very hard to do something constructive. "
Tags: facebook socialnetworking
Facebook Grows Up: Can It Stay Relevant?
"At 19, Mark Zuckerberg came up with a new way for college kids to connectâ€â€and started an online revolution. Now 23, he's trying to build out his business without losing its cool."
Tags: business facebook socialnetworking internet
loss of context for me on Facebook
"I do feel the need to point out that context management is still unfun, especially for early adopters, just as it has been on every other social network site. It sucks for teens trying to balance mom and friends."
Tags: facebook culture socialnetworking trend
Facebook Rate Cards, and Social Networking CPMs
"Blended together, it’s a $6.25 CPM. Those prices, even as theoretical rate card prices that’ll get negotiated down by clients, look a hell of a lot better than Levinsohn’s old $.10 CPM."
Tags: advertising facebook media socialnetworking
How social networks work: the puzzle of exhaust data
"This is communication with little hard, informational content, but lots of emotional and social content. Phatic communications doesn't get much said, but it has social effects so powerful, it gets lots done."
Tags: community data facebook twitter socialnetworking
TechCrunch White Label Social Networking Platforms Chart
Everything you need to know about white label social networking.
Tags: socialnetworking software
'omg my mom joined facebook!!'
"A nosy parent goes where the kids are and learns more than just what her kid is up to."
Tags: facebook youth parents socialnetworking privacy culture trend
The value of virtual ghettos and virtual suburbs, part #2
"Everyone wants to sell things to the rich kids, sure. But to get the rich kids to care, they've got to sell them to the cool kids first."
Tags: culture economics influence marketing facebook myspace socialnetworking
Bubblegeneration takes issue with the social networking class divide argument. When there's only one (very smart) voice of dissent, it's usually worth thinking about.
Tags: socialnetworking culture class
"Lesson one: a social network that lets people express multiple identities in multiple ways is almost always going to dominate a network that tries to confine identity within a singular niche. "
Tags: socialnetworking culture identity
"How enduring will online memorials prove to be in the long run?"
Tags: death myspace culture socialnetworking
the end of accidental networks
"One of the things that the internet extinguished was the need for accidental sociality, for post-kinship connections that depend on spatial or institutional proximity."
Tags: networking community attention culture socialnetworking
"Community is not a buzzword to describe a monolithic mass of marketing data. Communities are made up of people with endless motivations, hopes, dreams and goals and all have unique personalities."
Tags: community socialnetworking marketing
"These 'networkers' start conversations with random strangers and often reveal personal information, such as their favourite films or which celebrity they think is most attractive."
Tags: funny socialnetworking community likemind
"Although the web has enabled all of us to connect with so many people we couldn't have before we still don't know that many more people face to face. It's the real-world meet up that realizes the whole social networking phenomenon."
Tags: socialnetworking coffee likemind culture trend
ephemeral profiles (cuz losing passwords is common amongst teens)
"While adult bloggers talk about building an identity through extended blogging, i keep finding teens who got locked out of Xanga and responded by making another Xanga (or a Blogger or a LiveJournal)."
Tags: attention socialnetworking identity youth internet
The story of the downfall of Friendster.
Tags: friendster venturecapital business internet socialnetworking history nytimes
"And of course, that’s the trap for most brands. They confuse social media with traditional communication channels, and they do what they know: talk at people instead of with them."
Tags: marketing branding business media2.0 socialnetworking
Poking is stupid -- and genius
"The profile world (facebook, myspace, bolt, etc) seems to be the ultimate “safe� medium. As an alternative to keeping in touch with people by contacting them, we can simply leave something that others can come across if they wish."
Tags: socialnetworking culture relationships psychology
"Your online identity is valuable. It is making money, whether you realize it or not. Would you like to A) Keep the money for yourself, B) Give the money to charity, or C) Continue giving it to Fox News Corporation."
Tags: identity media2.0 myspace socialnetworking connectedness
A Sense of Belonging Among Belongings
"Zebo.com, a new Web site devoted to lists of everyday possessions of young consumers, with postings from the United States, Canada, Britain and Ireland and as far across the globe as the Philippines, Australia and New Zealand."
Tags: consumerism internet socialnetworking nytimes
All about the act of 'friending.'
Tags: myspace facebook socialnetworking trend youth culture
Facebook's "Privacy Trainwreck": Exposure, Invasion, and Drama
Danah Boyd's analysis of the Facebook news feed fiasco.
Tags: attention facebook socialnetworking relationships trust privacy
Calm down. Breathe. We hear you.
"Facebook is about real connections to actual friends, so the stories coming in are of interest to the people receiving them, since they are significant to the person creating them." That's not true. Friends on a social network are very different . . .
Tags: facebook privacy socialnetworking culture
They run the fastest-growing Web site on the planet. They have 100 million friends. Not bad for two guys who just wanted a place to hang out.
Tags: myspace business socialnetworking community
Who Will Make Money with User-Generated Online Video?
A look at revenue models for online video sites.
Tags: business media2.0 video youtube myspace socialnetworking
social networking segmentation model
A great graphical breakdown of the different segments of social network users.
Tags: socialnetworking connectedness marketing research
Social Networks are Killing Email
"Email is now a commodity feature: we can almost assume that we’ll always have some sort of messaging system no matter what software we use. Messaging puts the social in social software…"
Tags: email socialnetworking trend youth facebook
5 reasons why social networks fail
1. Walled Gardens -- 2. Not integrated with other apps -- 3. Not granular enough -- 4. No real reward or penalty system -- 5. Privacy concerns
Tags: socialnetworking community
The 4 Aspects of Passion-centric Web Communities
"This work has led me to believe that there are four aspects that need to be adequately satiated for a passion-based community to thrive and sustain. The four aspects are Entertainment, Social Engagement, Information and Services."
Tags: socialnetworking passion community
Situational Relevance in Social Networking Websites
"At different times in our lives, different social networks play more or less important roles: they are situationally relevant."
Tags: socialnetworking community friendster myspace facebook
ESPN Wants to Be MySpace for Fans
""Monday Night Surround" will feature scouting reports, news and games within a game, where fans from the opposing teams register and battle each other for fan supremacy through trivia, IQ contests, debates and betting contest . . . "
Tags: sports socialnetworking espn television
"Consumers are the new medium for marketing 2.0  they are the medium and the message."
Tags: advertising marketing media2.0 socialnetworking
AOL Building Out IM as Community Platform
"AOL's version of widgets (little applets that are essentially a user interface on top of an RSS feed) are AIM Page modules. But unlike Yahoo's and Apple's, they aren't meant to live on your desktop. Like Microsoft Gadgets, the're designed to be housed on
Tags: aol socialnetworking widgets
Friendster lost steam. Is MySpace just a fad?
"Social technologies succeed when they fit into the social lives and practices of those who engage with the technology."
Tags: socialsoftware myspace culture youth socialnetworking friendster community
"The lesson there is that if you are trying to build a social network, you need to let the members express themselves however they like, even if you don't like how they are doing it."
Tags: socialnetworking myspace friendster
Friendster's Flattening and the Participation Generation
"If Jonathan had instead of found a way to accommodate hundreds of thousands passionate users who were doing a ton of free work on his behalf, I don’t think we would have ever heard of MySpace."
Tags: socialnetworking youth posted friendster myspace
MySpace: Is 'ghetto' a design choice?
"From a design perspective we have to look at it as a failure, but obviously it's not. Why is that? Why hype ugliness?"
Tags: communication design socialnetworking myspace posted
By buying Web player Intermix Media and its runaway hit social-networking site, the media conglomerate gains on the Internet giants
Tags: business media socialnetworking posted
Does Friendster appeal over wifester and familyster?
The Onion considers just what makes internet social networks appealing
Tags: funny socialnetworking posted
"Started by three Harvard sophomores in February 2004 as an online directory to connect the higher education world through social networks, Thefacebook now registers more than 5,800 new users a day."
Tags: socialnetworking college posted
Five reasons social networking doesn't work
Cnet on the five reasons social networking sites suck
Tags: socialnetworking business friendster posted
Student's Start-Up Draws Attention and $13 Million
"Five years after the Internet bubble burst, a new generation of Web start-ups is quietly attracting investment capital. Thefacebook.com typifies the breed: a company that is built on substance rather than high expectations."
Tags: nytimes college socialnetworking posted
zengestrom.com: "The fallacy is to think that social networks are just made up of people. They're not; social networks consist of people who are connected by a shared object."
Tags: culture socialnetworking socialsoftware posted
Spectrum: "Internet use glocalized social relationships," he continues. "That is, it affords local activities using a global communication technology. Email is just an everyday part of everyday life."
Tags: socialnetworking email interaction posted
Finally, a way for social networks to stay connected to other social networks, and meet interesting social networks like yourself.
Tags: socialnetworking funny
SNIF: Social Networking in Fur, a system that allows pet owners to interact through their pets' social networks.
Tags: dogs socialnetworking posted
Are Socialites Still Networking?
Wired: "To draw new members, they're finding it helps to present themselves as the virtual equivalent of belonging to the "in" crowd."
Tags: friendster socialnetworking posted
All around the Net, but underused by news sites
OJR: "So far, most newspapers have done little to develop the tools required to enable interesting, broad networks needed to foster ongoing relationships with their readers."
Tags: newspapers posted conference socialnetworking
Friendster starting to give me useful information about - my friends
Friendster added some features that makes the service a little more useful
Tags: socialnetworking friendster
TheFaceBook will host National Beirut Championship
Social netorking comes to life with ping pong balls and beer
Tags: alcohol fun socialnetworking posted
Does Friendster have a viable business plan?
Tags: socialnetworking nytimes business posted friendster
PCMag: "Is this a cheapening of friendship? Or an expanding? I find it hard enough to be a good friend to the 10 or so folks I really cherish. With all this newfound comradeship, I think I'll be spreading myself a little thin."
Tags: socialnetworking