TAG: starbucks
"I’m reading a well-reviewed contemporary novel, trying to look hip. I’m wearing a beret to hide my bald spot. Hopefully one of these young women will talk to me. I am Starbucks."
Tags: funny advertising starbucks
Is The Bedouin Worker Killing The Third Place?
"Instead of developing different brands offering basically the same thing (which will be inundated by the laptopers), maybe they should offer a modern version of the Second Place to keep the Bedouin Workers and the cafe dwellers happy and apart."
Tags: culture coffee likemind starbucks
Shareholders as Brand Evangelists
"We tend to view consumers as marketing’s focus and shareholders as finance’s focus. But odds are if you’re a publicly traded company, you have a lot of individual investors who bought your stock because they simply love you as consumers."
Tags: marketing business stock wordofmouth starbucks
"As Mr. Schultz sees it, customers get a new cultural experience and Starbucks gets a 'halo'  the associations people have with beloved music, with 'quality, good will, trust, intelligence.'"
Tags: starbucks nytimes branding business
The mystery of the "short" cappuccino
"Solving the mystery of the elusive "short" cappuccino."
Tags: coffee starbucks business strategy
Some of the many ways Starbucks has changed America.
Tags: starbucks business culture economics
The Evolution of the Starbucks Logo
A look at the evolution of the Starbucks logo over the last 40 years or so
Tags: history logos design starbucks posted
The Art of Creating Passionate Consumers: Howard Schultz
The legendary leader of Starbucks sets down his recipe for building and leveraging a rich relationship with consumers
Tags: business marketing management passion posted starbucks
A VC: On Google, "But I don't understand how all of these new web services have anything to do with their core business of targeting advertising via search and contextual advertising."
Tags: business google search innovation posted starbucks
Starbucks Says Wi-Fi A Success
Tags: internet wifi business starbucks