TAG: cocreation
"Co-creation isn’t about holding a contest for a consumer. Companies have been holding jingle-writing contests and Oscar Mayer kid auditions for decades. The real news is the emergence of dialogue."
Tags: marketing cocreation
Draft article on drinks innovation
"The increased extent to which consumer culture leads market development means that the gap between marketing ideas and innovation ideas is paper thin. And perhaps it has been ever since Sol put its slice of lime in the top?"
Tags: cocktailculture alcohol branding marketing cocreation innovation
"Fandom has become a mechanized process of blogging, programming playlists, shooting and distributing videos, file-sharing, and even remixing tracks. Beck’s sticker cover is just one way that he has acknowledged this shift."
Tags: music remix creativity design cocreation
Media and Consumers Emerge as Threates to Agency Creativity
"While ad agencies used to have a monopoly over creativity, this no longer appears to be the case."
Tags: marketing advertising cocreation media2.0 business
Please feed (but don't fetishize) the participation
"I'm all for participatory entertainment. But let's carefully design platforms, vehicles, and contexts for participation that really work to engage audiences, players, makers, collaborators in meaningful ways."
Tags: video culture cocreation
The Results of Refuting versus Relishing
"Mentos has attracted over 300 submissions, which have been viewed more than 400,000 times. The Coke Show, which wrapped up its first contest last week, got only 35 videos, with none getting more than 2,000 views."
Tags: video viral youtube marketing cocreation media2.0
Up next: 'YouTube' of video games?
Microsoft releases tools to encourage home creators of games for Xbox 360 console.
Tags: videogames creativity cocreation api
Three Of Man's Closest Relationships With Brands
"Three of the five deepest emotional investments of local resident Ken Bowman are currently Apple, American Apparel, and Starbucks, sources close to the 27-year-old graphic designer said Monday."
Tags: funny branding business cocreation relationships
Advertising In the Post-Advertising Era
"In a post-advertising era, when the consumers are in complete control of brand perceptions, there’s only one effective way to “advertise�  create REALLY great products and services that people love and that offer an unrivaled experience."
Tags: marketing advertising branding cocreation media2.0
"What does it mean when consumers become producers  of commercials."
Tags: advertising marketing nytimes cocreation firefox
An in-depth look at the trend of brand democratization/co-creation.
Tags: business marketing cocreation
BrandShift: "In co-creation, customers truly feel like they are a part of the company (family, ecosystem, etc.) and that their voice is heard."
Tags: cocreation marketing business posted