TAG: trust
"When Aristotle talked about ethos, he referred to reputation or credibility. In short, I need to believe that you actually believe in what you're pitching. If I don't think you believe, I won't ever believe either."
Tags: trust marketing reputation
In Praise of Radical Transparency
"Perhaps the most interesting of these is the shift from secrecy to transparency."
Tags: transparency identity privacy technology trust blogs communication
Trust is the bond that brands.
CK's three rules of trust.
Tags: trust business branding marketing
Facebook's "Privacy Trainwreck": Exposure, Invasion, and Drama
Danah Boyd's analysis of the Facebook news feed fiasco.
Tags: attention facebook socialnetworking relationships trust privacy
Facets of Facets, Tagclouds And Trust
"As we develop a literacy for tagclouds, they let us peek inside a person’s mind. We get more out of these clouds than just an idea of a person’s reading- and classifying habits. Tagclouds are inspiring. They contain hints."
Tags: tags identity tagclouds attention trust
"Trust dilemmas seem to play an integral part in attention economies. When deciding how we should direct our attention, we are essentially faced with a continuous stream of trust dilemmas."
Tags: attention trust internet