TAG: unbundled
On NBC's strategy to release the unedited version of the latest Samberg video.
Tags: video youtube media2.0 unbundled nytimes comedy
"The Internet is forcing the entire media business into a disaggregated horizontal model where the creation of the content will happen in one place, the editorial function will happen in another . . . "
How Not to Think Strategically About the Future of Media, pt 193941
"By focusing on unbundling without rebundling Disney is getting edge strategy exactly wrong. They are handing market power to folks like YouTube and MySpace - literally just forking over market power."
Tags: disney marketing media2.0 unbundled video business
"Audience relationship businesses take these proliferating content options as an opportunity, rather than a challenge. The more options there are, the more value that can be created by organizing, packaging, presenting and adding to these options for spe
Tags: advertising unbundled media2.0 community attention
The clickthrough's tyrannical efficiency
"Literally. The web unbundles the bundle - each story becomes a separate entity that lives or dies, economically, on its own."
Tags: unbundled advertising newspapers craigslist journalism media2.0
The Mistake of Extending Brands
"In trying to protect and expand its brands, network television is shooting itself in the foot with an all or nothing strategy involving those brands."
Tags: unbundled television branding internet
"This helps makes the argument that brands can no longer rely on media or other forms of communication but must influence the cultural fabric of how or what consumers wish to see."
Tags: unbundled marketing consumerism branding
"Our education platforms should be designed to allow for learners to pull our content into their space."
Tags: education learning unbundled
NBC's Flawed Unbundled Strategy
"They're trying to build a sort of MySpace around the NBC brand, but they acknowledge that "people" think they're "just this old media brand." Well, yeah. And why is that? Because the network IS an old media brand."
Tags: media2.0 television video unbundled
ABC to Offer Ad-Supported Prime-Time Show Downloads
ABC looks like the first network to have jumped in on this stuff. The shows will include ads different than the broadcast.
Tags: advertising television unbundled
Rupert Murdoch On the Media Microchunk
"We're downloading minute segmentsâ€â€original "mobisodes"â€â€of the Fox hit "24." Soon we'll be downloading the funniest joke of the week in "Family Guy." People will be sitting in bars and holding up their phones and laughing. It'll be a pretty serious pi
Tags: unbundled media television mobile
Draft mandate for the Media 2.0 Workgroup
Very interesting overview of the current state of media. Choice quote: "Simply put, advertising needs to move from ‘interruption of experience’ to ‘enhancement of experience’. An unprecedented cultural, strategic and creative challenge."
Tags: media unbundled future marketing
Most obnoxious line of an otherwise good article: "In the existential hall of mirrors of the new mass technoculture, what goes around comes around, like plot points in a Charlie Kaufman screenplay."
Tags: unbundled business future trend advertising internet technology media
The Economy of Unbundled Advertising
Terry Heaton digs deeper into the unbundling of media, this time specifically discussing the advertising opportunities.
Tags: unbundled advertising media
Media gets messy in 2006 with experimentation
"The media plan of the future will look like the tiles of your bathroom floor ... a number of component pieces fitted together very precisely, but lots of pieces."
Tags: unbundled advertising media future
The New York Times picks up unbundling in a very unimpressive way.
Tags: unbundled nytimes business
Why Big Media Just Doesn't Get Mobile (And Many Other Things)
"The fundamental problem is that big media doesn't understand that there's just one big content market, not thousands of tiny little differentiated ones."
Tags: business media mobile unbundled
Looking for Ads on Tivo -- Don't Laugh
David Card comments on Tivo's need to think creatively about advertising. Includes statistics on Tivo ad-skipping.
Home Alone? How Content Aggregators Change Navigation and Control of Content
Joshua Porter: "With all these aggregators providing new places to start our searches for content, what will become of the home page?"
Tags: aggregation design ia unbundled
Does Pre-Roll Video Change Traditional Online Media Buying?
"The growth of video content online and its various distribution opportunities make any particular Web site almost irrelevant. This means that the way that pre-roll advertising is bought and sold must be radically changed."
Tags: internet advertising unbundled
"Put a fork in it; the blockbuster is done."
"The new effort -- again citing Haque -- is to use our resources to generate the "Snowball Effect," something that costs much less money and takes advantage of the structure and systems of new media, especially the Internet's long tail."
Tags: media marketing unbundled longtail
"Welcome to a new "Wild West", where formats, delivery and opportunity are now only limited by the creativity and imagination of the content distribution channel and the advertiser."
Tags: media advertising unbundled posted